19 Feb 2003 Volume: 4 Issue : 41














Todays Newsbreakers India
TAM AdEx Analysis
Programme promos reach new high
ADEX data reveals that on-air program promotions have assumed a pivotal role...More


Media, Advertising & Marketing Watch

India-Zim match: ad firms wait-n-watch
It's not just the 'patriots' that are keeping their fingers crossed for crucial cricket tie Wednesday...More


Seduce rather than sell, Bakshi at Ad Club's 2002 review
The Ad Club Mumbai Ad Review is becoming one of these eagerly awaited opportunities for the advertising and marketing fraternity to get together and take stock of what's going on in the business. And this was more than evident in the 2002 Ad Review which was presented by marketing maven Rajeev Bakshi, the chairman of Pepsico India at Mumbai's Taj President Hotel on 17 February...More


Headlines
'No budging on CAS rollout deadline'
No delay in the 14 July deadline would be tolerated, the I&B ministry has warned...More

DD struggles to meet revenue target; Quraishi blames cricket
Doordarshan is "struggling" to meet its annual revenue target, a senior official of Prasar Bharati said today...More



Cable ops dissect CAS implications at Scat workshop
Pandora's box is finally open. The CAS bill, which has thrown up more questions than answers at least for the present, was the subject of intense debate and discussion at the opening session of the two day Scat Bombay Workshop that kicked off in the city this morning...More

Indian Television 2002
STAR NETWORK : Star spangled banner year
More
Source: www.indiantelevision.com
Other Headlines
Cult brands thrive in change environment, underscores agencyfaqs! seminar “Beyond Advertising”...
More
Rediff.com launches Fantasy cricket exchange
More
Are women really press-averse and TV-obsessed?: A Lodestar analysis (.pdf)
More
Source: www.agencyfaqs.com


Ries to the occasion
More
BE exclusive More
A cola to arms
More

Not so soda
More
Between the lines
More
A life more ordinary
More
Lynx uses dance for Pulse launch
More
Brand Connection takes 'instinct' out of media planning
More
Carat buys M:Ideas, merges it with Integra
More
Cos see red as Men in Blue falter
More
Bharti offers global audio conferencing at Rs 4/ min
More
Source:The Economic Times & Brand Equity

Ogilvy's Ogyani portal to tap into agency knowledge base
More
ICICI PruLife premiums via Visa cards More
HLL ventures into chutneys
More
Frito Lay eyes bigger South snack food pie
More
Kinetic Engg launches the costliest bike
More
Bharti offers audio conferencing service
More
Mattel to relaunch Scrabble in May
More
Pantene microscope hair check
More
Saif, Yana to endorse Maxima watches
More
Source: The Hindu Business Line

Tata Engg to roll out three car variants
More
Yamaha to launch new Enticer, Crux models
More
Unlikely rival rattles FMCG majors More
Percept launches CRM division
More
Mediacom wins Rs 100-crore business
More
Source: Business Standard

Mayar Group To Enter Ayurveda Services
More
Britannica Mulls Major Retail Push More
SMF Still Bullish On World Cup More
Suashish Diamonds Enters Domestic Market With Ishi’s More
India Must Adopt Strong Patent System: US Experts More
Source: Financial Express

HC restrains company from using Yahoo brandname More
BSNL may reschedule cricket ads as team flounders More
Jet Airways extends advance purchase fare scheme More
Source: www.moneycontrol.com

Thought for the day

"Advertising is what you do when you can't go see somebody. That's all it is".
- Fairfax Cone

Other Newslinx International

International Headlines
Burger King's Marketing Chief To Retire
More
Turner Boradcasting Ceo Steps Down
More
Campbell Announces $60 Million Ad Push For To-Go Soups
More
Cisco Breaks $150 Million Global Ad Campaign
More
California Pizza Kitchen Taps Grant, Scott & Hurley
More
Source: www.adage.com

Marmite ad gets all-clear
More
Buyout bid for Cordiant's German ad firm
More
Celebrity haunt ordered to clamp down on drugs
More
Source: www.media.guardian.co.uk

McD, SEGA Get Happy Together
More
Campbell Souping Up Portable Lines
More
McDonald's Eyes New Dollar Menu Creative More
Source: www.brandweek.com

Jamie's £1bn boost for store
More
Source: www.thisislondon.co.uk

Global Ad Agency Picks No. 2 Officer
More
Source: NY Times

Ad Age Weekly Review of Interesting Commercials More
Source: www.adrants.rantworks.com







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