18 Feb 2003 Volume: 4 Issue : 40














Todays Newsbreakers India
Top Story
AXN among top 3 international channels
Great promos, marketing initiatives and a localisation drive last year have paid the action channel rich dividends...More


Media, Advertising & Marketing Watch

Warner Bros. to expand Sesame brand In China
In the first deal of its kind for both companies, Sesame Workshop, the nonprofit educational organisation, and Warner Bros. Consumer Products will partner to develop and distribute television, print, video, interactive and related merchandise based on Zhima Jie, the Chinese version of Sesame Street...More



Headlines
Somaiya files cases against TV trade
BJP member of parliament (MP) from north-east Mumbai Kirit Somaiya, today filed complaints against the various constituents of the cable business in Maharashtra - MSOs (multi system operators), independent cable operators and broadcasters...More

IBF, MSOs continue CAS talks
Broadcasters, cable industry want to go into Tuesday's government-piloted task force meet with something to show...More



AIR FM Mumbai overhauls programming
Private FM players have finally forced staid broadcaster All India Radio Mumbai out of its ennui...More

BBC Showcase kicks off 24 Feb in Brighton
BBC Showcase, the world's largest television programme market hosted by a single broadcaster, will play host to more than 460 of the world's top TV programme buying executives - exceeding last year's record attendance...More


WBITD announces executive appointments
Warner Bros. International Television Distribution has anounced a series of executive appointments...More

Nick's Kids' Choice Awards on 12 April
Nickelodeon will once again give kids the chance to vote for their favourite movie and music stars when its 16th Annual Kids’ Choice Awards is held on 12 April...More

World Cup 2003 Special
Touchtel announces World Cup special voice portal
Touchtel, has introduced a special ‘Voice Portal’ value added service, to mark what it terms the world’s biggest event - the ICC World Cup 2003’...More


TV Ratings ( 2 February 2003 - 8 February 2003)
TAM Top 10 Programmes

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

TAM Top 100 Programmes on different Channels
Star Plus
Sun TV
Set Max
Gemini TV
Sony
Zee TV
Maa TV

Source: www.indiantelevision.com

Other Headlines
Advertisers need to reach the ‘excitement consumer’, says Rajeev Bakshi
More
Pepsi, LG, Reliance garner high recall during India-Holland one-dayer, says Indianet survey
More
Source: www.agencyfaqs.com


Major reshuffle in LG, National
More
McDowell & Co bets on in-film advertising More
Reliance Info opens 20 webstores
More

Infosys wins Pune leg of Brand Equity Quiz
More
The Mumbai shootout
More
Source:The Economic Times

How to extend the IIT brand
More
Amanraj Garments introduces AdamParker brand More
UB to sponsor Rolling Stones' Indian summer
More
An entrepreneur's spicy recipe for success
More
Kerala Tourism Dept mulls MICE offensive
More
GTB launches `Vyapaar'
More
Kores launches range of pencils
More
Howzatt! The short message is in the medium
More
The Rural Network to bring market issues centrestage
More
Source: The Hindu Business Line

Corporate captains on African safari
More
eGurucool promoter launches new venture
More
Visa eyes new segments for card business spread More
BIM, CII to hold Strategix ’03
More
Source: Business Standard

Sponsors Brave The Storm
More
Source: Financial Express

Is the Hero losing its grip? More
Source: www.moneycontrol.com

Thought for the day

"Advertising is what you do when you can't go see somebody. That's all it is".
- Fairfax Cone

Other Newslinx International
International Headlines
Cordiant's global dream fades under pressure from lenders
More
Marketing guerrillas turn congestion into PR stunt
More
Source: www.media.guardian.co.uk

AARP Refuses To Retire Relevant Ads
More
Joseph Abboud Abounds Into Spring More
Source: www.brandweek.com

Telecom NZ to increase advertising spend for AAPT unit More
Source: www.smh.com.au

Jobless advertising expert puts CV on billboard
More
Source: Ananova

TV ad for magazine 'made light of fear' More
Source: The Independent (UK)

'Catfight' ad's appeal pits men against women
More
Source: USA Today

Re/Max and Competition Bureau settle dispute over advertising agents' fees
More
Source: www.canada.com







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