12 Feb 2003 Volume: 4 Issue : 36














Todays Newsbreakers India
Top Story
Sahara 'Grooves' to boogie beat in May
Billed as India's biggest talent show Sahara's Grooves to cover nine countries...More


Media, Advertising & Marketing Watch

BBC secures sponsorship success in the tourism sector
After the Australian tourism board promoting its business through Balaji Telefilms' soaps like Kyunki Saas Bhi Kabhi Bahu Thi and Kasutii Zindagi Kay, it is BBC World's turn to focus on sponsorship in the travel and tourism sector...More

Akshay Wattal is Nickelodeon's first 'Badaa Shikari'

Nickelodeon has announced the first winner of its Pepsi Badaa Shikari Hunt contest. Akshay Wattal is the chosen youngster who will lead the Indian Cricket team onto the grounds, for its first match at the ICC Cricket World Cup 2003 in South Africa...More



Channel [V] launches 'Panga for Beckham' contest
Seems like Channel [V] is taking the cricket fever head on. The Star music channel will be promoting football in the time when the entire country is crazy about cricket. The channel, along with Castrol 'Power 1', has launched a Panga for Beckham contest...More


Headlines
BIS task-force on STB specifications for DTH
The Bureau of Indian Standards' task force to come up with recommendations on the specifications of set-top boxes (STBs) for KU-band direct-to-home television service...More

Prasad prioritises professionalism on DD, AIR
Minister of Information and Broadcasting Ravi Shankar Prasad reiterated on Monday that developmental information can also be presented in a way that is both entertaining and educative...More

Two executive appointments at Sony
Sony Entertainment has instituted some repositioning in its executive hierarchy both at the national and international level. ...More

Consumer spending up 9.6 per cent, says KSA study
The pessimistic outlook on the retail and fashion segment seems to have turned into a positive one...More

DVD player base to increase five-fold in Asia-Pacific
After having claimed dominance in the US and European markets, the DVD (Digital Video Player) is now poised to sweep the video business in the Asia-Pacific region as well...More

Deepak Tijori's maiden venture 'Oops!' set for April release
Crossover films seem to be making their mark on the Indian screen as several film makers are exploring new terrain. Actor-producer Deepak Tijori's directorial debut Oops! made under the banner of Tijori Films is all set to hit the theatres in April 2003...More

TAM ADEX Analysis
Niche channels - industry saviours?
The latest TAM AdEx study shows that specialist content channels rescued the TV industry from a near slump situation in 2001...More

Minister Speak

"DD and AIR are not selling their product"

I&B minister RS Prasad
More


Writer's Desk
"On TV, pace is everything" - Shobhaa De More


Tube Talk
Yana Gupta Channel [V]'s 'Goddess'of the month More
BBC World to talk hard this Valentine's More
CNN’s 'Inside Sailing' to focus on Asia More

Astro Life
Indiantelevision.com introduces its Astro Life column,
for general predictions for the week 10 February - 17 February 2003.
Click Here


Source: www.indiantelevision.com

Other Headlines
Local brands top regional channel slots
More
Pepsi stumped by Warnie's wrong `un? More
Fashion council, KPMG to study business models
More
Technopark companies vote for free software, says survey
More
SGI unveils new server family
More
Say it with Tanishq this Valentine's
More
Delhi builder to sell flats by invitation
More
ATM cards find flavour among cabbies
More
Source: The Hindu Business Line

Pigeons, dial tones and policy
More
Pepsi dismissed Warne in time
More
Bisleri sales drop 15% after pesticide scare More
Pepsi franchisee freezes French ice-cream plan
More
Star power:Aamir in, Hrithik out
More
Source: Business Standard

GM to introduce Chevrolet with ‘I am Chevrolet’ campaign
More
Source: www.agencyfaqs.com


General Motors For Local Flavour To Chevrolet Campaign More
What Roaming? Trai Raps Reliance Info More
Taj Group Plans Eco-tourism In The Himalayas More
Karnataka Tourism Policy Thrust On Infrastructure Development More
Tourism Likely To Get A 44% Leg-up In Budget Outlay
More
Source: Financial Express

Top guns More
Titan in trouble
More
Ifs and Bhats
More
One too many
More
These Boots were made for walking
More
David vs Goliath
More
Bowl baby bowl
More
The real thing
More
Brand launches / Scent of a woman
More
BEst / BEkaar
More
Source: Brand Equity


Limited mobility lures more people in Jan More
Source: www.moneycontrol.com

Thought for the day

"The effectiveness of advertising depends on the amount and kind of product information available to consumers .... advertising will be more successful the more impoverished the consumer's information environment".
- Michael Schudson

Other Newslinx International
International Headlines
FTC Goes On Offense Vs. Bad Ads More
Pizza Hut Getting Bigger Marketing Pie More
Riese Restaurants Switch To Pepsi More
Powerpuff Girls, Dragon Ball Z Fly To BK
More
Cablevision Pulling Plug On The Wiz
More
Source: www.brandweek.com

Publicis declares 20% hike in revenues More
Changes give Capital much needed boost
More
Nicorette spoofs banned Marlboro ads
More
Source: www.media.guardian.co.uk

iTV adds some fun to attract advertisers
More
Source: www.bangkokpost.com


Earthlink Consolidates Media, Direct Assignments More
Priority Mail Is First for C-E More
Publicis Organic Growth Down for 2002
More
Source: www.adweek.com

Yum Brands To Boost Ad Spending For Three Chains More
Clorox To Shift Media Spending For Bleach Brands
More
Source: www.adage.com


UK's ITV says ad market share slipped in January
More
Source: Forbes













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