11 Feb 2003 Volume: 4 Issue : 35














Todays Newsbreakers India
Media, Advertising & Marketing Watch
Pester power picks on more products
NFO study, commissioned by Cartoon Network, revealed that kids have greater influence on the brands bought in their homes than they did last year...More


Students' foreheads and cars for promoting brands
Marketers, looking at new innovative approaches, to spread brand awareness are letting their imagination run wild. However, their wacky strategies could a blessing in disguise for students who get to earn money for the doing the same...More

TV Ad Indx offers 50 per cent discounts for new pitches
TV Ad Indx has launched New BIz Discounts, a service under which ad agencies can avail of upto 50 per cent discounts to acquire competitive TV commercials & press ads...More

News Corp restructures advertising, marketing ops in the US
News Corporation has announced the reorganisation of its integrated advertising and corporate marketing operations...More


Headlines
26% FDI cap for TV news mooted
The defence ministry has sent in its note. The Star News issue has also not been listed yet for a Cabinet meet...More

DD, AIR call off strike for time being
The programming staff association of DD and All India Radio have deferred a decision to go on strike from Monday...More

BBC World reaches 100 million homes
BBC World today announced its new distribution figures which show the channel is now available in more homes worldwide than ever before...More

EchoStar, ATN broadcast World Cup cricket to Canada
EchoStar Communications Corporation has announced that it has reached a joint sublicensing agreement with the Asian Television Network International Limited (ATN) and Viewer's Choice Canada for the broadcast of the 2003 Cricket World Cup through Canadian cable and satellite television providers...More

MGM 4QFY02 net income rises to $59m
Metro-Goldwyn-Mayer has announced net income of $58.7 million, or $.24 per share, for the quarter ending 31 December 2002. In the fourth quarter of 2001, the company reported net income of $39.1 million, or $.16 per share...More

Bloomberg launches media portal AV
Bloomberg, the global news and information organisation, has launched AV (audio-visual) via the Bloomberg Professional Service to all users...More

B4U Worldwide promoting Hollywood to Bollywood
B4U Network Worldwide airs California based production house Tinseltown Entertainment's weekly Hollywood show Tinseltown Live, which is the first and only show to promote 'Hollywood' to 'Bollywood'...More

Neha Ganguly is INMumbai's Miss Mumbai 2003
It was the night when budding beauty queens had their first brush with glamour and Bollywood as they hobnobbed with Bollywood queens, showman producers, liquor barons, fashion designers and powerful editors...More

TAM ADEX Analysis
Reliance Infocomm, BSNL most prominent brands in opening Windies-Proteas humdinger More

TV Ratings ( 26 January 2003 - 1 February 2003)
TAM Top 10 Programmes

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


TAM Top 100 Programmes on different Channels
Star Plus
Sun TV
Gemini TV
Set Max
Zee TV
Sony
DD1


Tube Talk
BBC World to talk hard this Valentine's More
CNN’s 'Inside Sailing' to focus on Asia
More


Astro Life
Indiantelevision.com introduces its Astro Life column,
for general predictions for the week 10 February - 17 February 2003.
Click Here
Source: www.indiantelevision.com

Other Headlines
Contract bags Madura's Louis Philippe ad account
More
`Team Samsung' ads off as ICC turns on the heat More
Wah! After Steve, it's now Lara for MRF
More
Kerala IT Mission plans theatre route for awareness drive
More
Source: The Hindu Business Line

KamaSutra’s creative foreplay
More
Ebony’s ivory-tower strategy
More
Car makers drive deep into rural pockets More
With kid gloves
More
Jindal adopts branding strategy for steel products
More
Amul plans to spread parlour network
More
Karnataka for major push to tourism ind
More
Uttaranchal plans big online push
More
Source: Business Standard

Ashish Bagga to head India Today brand
More
Dainik Jagran launches Jharkhand edition
More
NFO MBL launches IMPSYS research tool
More
Reliance India Mobile and BSNL hog day one of World Cup
More
Source: www.agencyfaqs.com


‘Eleven Per Cent Of Income Spent On Healthcare’ More
‘Indian Retailing Can Drive Transition’ More
Sahara Airlines Ups Adspend More
Chennai, Bangalore Top In Internet Usage By Kids More
Radico Khaitan Plans To Acquire Liquor Brands
More
Hyundai Santro Overtakes Maruti Alto As Nepal’s Top Car More
Source: Financial Express

ICICI wants to grab 30% of retail banking market More
ITC, 4 others in race to buy Mafco
More
Mahindra to hike production of Scorpio
More
Source: The Economic Times


Indian Airlines to get 43 new Airbus aircraft More
Maruti all set to face challenges More
Source: www.moneycontrol.com

Thought for the day

"The effectiveness of advertising depends on the amount and kind of product information available to consumers .... advertising will be more successful the more impoverished the consumer's information environment".
- Michael Schudson

Other Newslinx International
International Headlines
Connecticut To Put Second Ad Tax Plan To Vote More
Kellogg Snack Division President Steps Down
More
Aol To Debut Ads For Broadband Music On Grammy's More
Coke's Marketing Chief To Leave Company
More
Publisher Vanguarde Media Finds Investor
More
Publicis Considers New Structure For Non-Advertising Units
More
Viacom And Saturn Ink 'Survivor' Deal
More
Source: www.adage.com

Skyy Sees More Stars In New Effort More
Movie Media Companies Form Alliance More
Kellogg Gives Mackay Added Responsibilities
More
J&J In $2.4B Deal To Acquire Scios
More
Source: www.brandweek.com

Burrell Gets 'Real' for Coke More
Reebok's Hot Streak More
Source: www.adweek.com

Ad men are human, too More
Source: www.independent.co.uk

Julius Meinl launches sales, ad offensive
More
Source: www.pbj.cz


Quadrangle buys infomercial marketer GoodTimes- WSJ
More
Source: Reuters

How one newspaper is growing it's employment advertising business
More
Source: www.onrec.com












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