10 Feb 2003 Volume: 4 Issue : 34














Todays Newsbreakers India
Top Story
India agog to cricket's greatest spectacle
Indian channels, marketers and advertisers have contributed to make World Cup 2003 bigger than ever...More


Media, Advertising & Marketing Watch
Michael interview rakes in ad moolah
ABC is expected to rake in more than $10 million for 'Living with Michael Jackson'...More


WPP arms foray into content globally, healthcare in India
Ad agencies are making forays into new areas in a bid to increase revenues. The leader WPP and its arms have taken the lead. Globally, JWT has already entered the content business and producing shows for television...More


London Business School study questions efficacy of TV ads
Is advertising on television really a value for money proposition? Not if you go by the findings revealed in a recent study by the London Business School (LBS)...More


B4U's 'Calling London Contest' closes Saturday
B4U Networks is using time tested formulae to garner maximum viewership. Following up on a contest held last month, B4U has run a 'Calling London Contest'...More


Headlines
I&B ready to re-examine FTA costing
The finance ministry has said the price should be in the region of Rs 50 (exclusive of local taxes) per month...More


Hallmark bags bunch of Disney titles
Family entertainment channel Hallmark is adding to its film title offerings with some new acquisitions from Disney. It will also be unveiling a Valentine Movie Festival next week...More

'Kittie Party's success is a victory for women: Shobhaa De
Women from smaller towns have reacted favourably to Kittie Party's theme of female bonding! This statement by celebrity novelist, script writer, journalist and socialite Shobhaa De said it all on the occasion of the celebration bash of Kittie Party's century of episodes on air...More



Team Players
A Look beyond the "stars" of the media business to the unsung but important cogs in the entertainment engine.
The team - everyone extols its virtues but rarely do the parts that make up that successful whole get a mention. We at indiantelevision.com believe it's necessary to change all that and look beyond the "stars" of the media and entertainment business. "Team Players" will profile emerging media professionals and personalities from the television, advertising, media and marketing sectors. It is the contribution of the mid-level management professionals that often goes unnoticed that we want to draw attention to. For they are key cogs in the wheels that run these huge media machines.)


Roopali Kadyan - Senior Producer, Star India Read

Srikanth Raman Associate Business Director - CARAT - India
Read

Ranjeev Verma (Actor)
Read

Indian Television 2002
Production Houses : "Struggling to find the winning mix More
Guest Column: " When Class gets going, the Classiest survive." CMD of BAG Films, Anuradha Prasad "
More


Tube Talk
etc brings Valentine's Day, World Cup Cricket specials More

Source: www.indiantelevision.com
Other Headlines
MPG to unveil range of services in April
More
Dhar & Hoon entrusted with Revlon’s personal care division
More
Top advertised categories vary among DD’s regional stations
More
Yamaha’s Enticer and Libero blaze trails at OVERDRIVE Awards
More
Source: www.agencyfaqs.com


Maruti To Create New Segment To Expand Business More
Companies Go Mobile In Outdoor Advertising More
Philips To Increase Franchisee-operated Showrooms Nationally More
Hitachi Identifies India As Focus Market More
Royal Pet In Tech Tie-up With Brazilian Co
More
Now, A Money Mall For The Family More
The Indian Diaspora As A Strategic Asset
More
Source: Financial Express

TVS plans big for gearless scooter market More
MUL to offer used cars at Rs 1.30 lakh
More
Glaxo keeps its faith in core brands, for now
More
Kerala woos high spenders with dual Goa package
More
A-I ties up with hotels, eyes Rs 25 cr from tourism
More
IA plans marketing blitz to boost sagging fortunes
More
Source: The Economic Times

Toshiba World Cup offer
More
New India offers mediclaim package for Andhra Bank cardholders More
Tata Indicom targets 1 lakh subscriber base
More
Sur`price' package on GPRS handsets likely
More
Source: The Hindu Business Line

Toyota lauds Kirloskar role in localisation More
Something from the mind for this Valentine’s Day
More
Skoda Superb petrol variant on hold
More
Modicare weighs exports to Asean, Saarc
More
Ficci finds business confidence dipping
More
Source: Business Standard

Uday Kotak says focus is creating value, not size More
Cell vs WLL: The war continues More
Source: www.moneycontrol.com

Thought for the day

"The effectiveness of advertising depends on the amount and kind of product information available to consumers .... advertising will be more successful the more impoverished the consumer's information environment".
- Michael Schudson

Other Newslinx International
International Headlines
Mcdonald's Top Agencies Issued Creative Brief More
Dupont Opens Review Of All Marketing Operations
More
Universal Mccann Wins $160 Million Distillery Account More
Y&R Names Chairman-Ceo For New York Office
More
Omnicom Names Managing Director For Omd East
More
Source: www.adage.com

BBDO's Patti Heads to Y&R More
Cordiant Puts Another Asset on the Block More
Maker of Jack Daniels Awards Media
More
DuPont Begins 'Reassessment' of Shops, Sends RFIs
More
Deutsch Gets BofA
More
Source: www.adweek.com

Students cash in on 'human billboards' plan More
Coca-Cola looks to WPP for US campaign More
Source: www.mediaguardian.co.uk

Nielsen: Cable Ad Spending Up 5.4%
More
Source:Multichannel News

Advertising: This is far stranger then fiction
More
Source:The Independent (UK)












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