9 December 2003

Volume: 6
Issue : 43

















Top Story

Perfect Monitoring to monitor cable transmission from 1 January
Telecast monitoring organisation Perfect Monitoring Services has announced that it will now monitor cable transmission and report ad commercials released in them...More

Media, Advertising & Marketing Watch
Anti-Peta TVCs in the US reveal group's darker side
A controversial new television ad campaign launched in the US a few days ago by the Center for Consumer Freedom is certain to give the publicity hounds at People for the Ethical Treatment of Animals (Peta) the sort of attention they don't actually want...More

TV Ratings
Top 10 Programmes (23 November 2003 to 29 November 2003)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23 November 2003 to 29 November 2003)
Star Plus
Sony
Sun TV
Zee TV
Gemini TV


Source: www.indiantelevision.com

Other Headlines
Italy bans use of kids in TV ads More
Metrosexual is the marketing mantra this year More
ITC targets clothing, food brands More
Nokia & Motorola face heat from LG, Samsung, Siemens
More
Source: Brand Equity & The Economic Times

TV ads influence kids most More
Wagon R, Esteem in top spot on quality: J.D. Power More
Premium cigars launched
More
Source: The Hindu Business Line


Godrej, HLL Focus On Trade Promotions, Consumer Offers
More

Innovation: Clariant Goes For ‘Outside In’ Approach More
MUL Rolls Out Upgraded Grand Vitara More
Philips Division Identifies India As Emerging Market More
ISB To Host ThinkAsia On December 12 More
Source: The Financial Express

Four agencies in the shortlist for Hyundai AOR More
Source: www.agencyfaqs.com

Samsonite to relaunch American Tourister brand
More

Godrej to relaunch Fair Glow
More

Off colour More
‘Power brands need continuity’ More
Source: Business Standard

Other Newslinx
International

International
COEN Predicts 2004 Ad Spend Will Increase 6.9%
More
BMW In Talks With Grey For $30 Million Account
More
IRI Slashes 700 Jobs
More
Mother Gets NBA Creative Work
More
Wyeth Opens Review For Female Contraceptive
More
H&R Block Takes Super Bowl Ad Package
More
Source: AdAge


Media Companies See Growth in '04 Ad Spending More
Source: www.boston.com


Fidelity Eyes 4 Finalists for $75 Mil. Account More
Clark Tries New Tactic in 'Imagine'
More
Forecasters See Ad Spending Increases
More
Source: Adweek


2004 sports bonanza to fuel ad recovery More
BBC chiefs knew of Coke chart deal
More
Source: MediaGuardian.co.uk


Media Firm Zenith Sees 2004 Ad Spending Up 4.7 Pct More
Source: Reuters

Homeland Security Unveils Hispanic Push More
FTC To issue Weight-Loss Ad Strategy
More
Unilever Sells Home Care Brands
More
Source: Brandweek


Taxi ad move will cost us millions, says industry
More

Source: www.heraldsun.news.com.au













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