9 December 2003

Top Story
Perfect Monitoring to monitor cable transmission from 1 January
Telecast monitoring organisation Perfect Monitoring Services has announced that it will now monitor cable transmission and report ad commercials released in them...More

Media, Advertising & Marketing Watch
Anti-Peta TVCs in the US reveal group's darker side
A controversial new television ad campaign launched in the US a few days ago by the Center for Consumer Freedom is certain to give the publicity hounds at People for the Ethical Treatment of Animals (Peta) the sort of attention they don't actually want...More

TV Ratings
Top 10 Programmes (23 November 2003 to 29 November 2003)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23 November 2003 to 29 November 2003)
Star Plus
Sony
Sun TV
Zee TV
Gemini TV

Source: www.indiantelevision.com

Other Headlines
Italy bans use of kids in TV ads More
Metrosexual is the marketing mantra this year More
ITC targets clothing, food brands More
Nokia & Motorola face heat from LG, Samsung, Siemens More
Source: Brand Equity & The Economic Times

TV ads influence kids most More
Wagon R, Esteem in top spot on quality: J.D. Power More
Premium cigars launched More
Source: The Hindu Business Line

Godrej, HLL Focus On Trade Promotions, Consumer Offers
More
Innovation: Clariant Goes For ‘Outside In’ Approach More
MUL Rolls Out Upgraded Grand Vitara More
Philips Division Identifies India As Emerging Market More
ISB To Host ThinkAsia On December 12 More
Source: The Financial Express

Four agencies in the shortlist for Hyundai AOR More
Source: www.agencyfaqs.com

Samsonite to relaunch American Tourister brand More
Godrej to relaunch Fair Glow More
Off colour More
‘Power brands need continuity’ More
Source: Business Standard

International
COEN Predicts 2004 Ad Spend Will Increase 6.9% More
BMW In Talks With Grey For $30 Million Account More
IRI Slashes 700 Jobs More
Mother Gets NBA Creative Work More
Wyeth Opens Review For Female Contraceptive More
H&R Block Takes Super Bowl Ad Package More
Source: AdAge

Media Companies See Growth in '04 Ad Spending More
Source: www.boston.com

Fidelity Eyes 4 Finalists for $75 Mil. Account More
Clark Tries New Tactic in 'Imagine' More
Forecasters See Ad Spending Increases More
Source: Adweek

2004 sports bonanza to fuel ad recovery More
BBC chiefs knew of Coke chart deal More
Source: MediaGuardian.co.uk

Media Firm Zenith Sees 2004 Ad Spending Up 4.7 Pct More
Source: Reuters

Homeland Security Unveils Hispanic Push More
FTC To issue Weight-Loss Ad Strategy More
Unilever Sells Home Care Brands More
Source: Brandweek

Taxi ad move will cost us millions, says industry More
Source: www.heraldsun.news.com.au

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