3 December 2003

Volume: 6
Issue : 39
















Media, Advertising & Marketing Watch

Newspaper pullout readers skewed towards 25-34 age group SEC A,B
This is a piece of news that should make advertisers in newspapers pay attention. Pull outs that is sections of newspapers like Times Of India's (TOI) Bombay Times, Education Times, Mid-day's Go, Play, Economic Times' Brand Equity are most likely to be read by those in the 25-34 age group SEC A,B...More

Pirates make a killing out of Pokemon craze
Television's pocket monsters (Pokemon to the kids of the world) appears to have created a different sort of monster in India. And not so surprisingly, it has more to do with dealing with the monster that is piracy, than the monster profits from merchandising that its creators might have hoped for...More

Enterprise Nexus wins DLF residential properties account
Enterprise Nexus Delhi office has won the advertising account of DLF residential properties. The development has been confirmed by Enterprise Nexus’ branch head Alok Agrawal...More

Afternoon soap watcher 'underprivileged escapist': MRUC's Sparr study
The top line findings of a new research study - Sparr (Sections, Pullouts and Attitudinal Readership Research) - conducted by Media Research Users Council (MRUC) has thrown up some interesting findings around television viewing habits...More



Will Incablenet-ESS imbroglio play spoilsport for Ind-Aus cricket?
Come 4 December, ESPN STAR Sports will air India's tour Down Under, vying for viewership and ratings with election analyses on domestic news channels...More

Source: www.indiantelevision.com

Other Headlines
Positively charged Ian More
M&S Unveils Xmas Celeb AdRachel Gardner More
Quality of products, not advertisements that build brands
More

McCann bags Rs 18 cr No Marks account More
Source: Brand Equity & The Economic Times


The adman with an `exotic' eye? More
Y&R tool looks to make market research dynamic More
Revamped branding: Henkel hopeful of boost in sales
More
Source: The Hindu Business Line


Sluggish Growth, Low Ad Spend To Hit Mgmt Campus Hiring: Study More
Women in the O-zone: CEO, COO, CFO
More

Source: The Financial Express

ING Vysya announces new corporate campaign More
Raymond to shift focus to readymade garments More

Source: www.moneycontrol.com


Procter & Gamble to pamper diaper business, wash hands off Ariel bar More
Monster buys out ally from local venture More
McDonalds plans outlet in Bangalore More
Paper boom More
Hawk films, Bollywood More
Wall-owing in colours More
What makes a listener tune into a station?
More
Source: Business Standard

Other Newslinx
International

International
Top Mediavest Executives Leaving More
Another Executive At Mitsubishi To Step Down
More

Source: AdAge


Speciale Succeeds Berning at MediaVest More
FTC Asks FDA to Loosen Drug Ad Requirements More
Source: Adweek


Second Carlton man gets ITV job More
Times owner drops ad fees More
BBC row over Coca-Cola charts More
Irish radio bans Gerry Adams ad More
US advertisers gain more say over shows More
Source: MediaGuardian.co.uk


PepsiCo Restructuring, Cutting Jobs More
Unhappy Holidays For FAO Schwarz
More
Source: Brandweek


CanWest eyes joint venture in radio advertising sales firm More
Source: www.nzherald.co.nz


UBC shares up 25% after advertising allowed More
Source: www.bday.net


Ad leads to arrest 20 years after car theft More
Source: CNN

Analysis of Angelides' TV ad opposing $15 billion borrowing plan
More
Source: www.sfgate.com













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