2 December 2003

Media, Advertising & Marketing Watch
Parties push parcel with TV ads
Profusion of political parties taking ad spots on channels last week spoke less about strategy & more about EC directives...More

Confluence creates independent media planning unit Media One
In a major structural change, ad agency Confluence has s spun off an independent Media Planning and Buying organisation that will provide clients with total and integrated above-the-line media services...More

Teachers' Achievement Awards 2003 held in Mumbai
Allied Domecq Spirits and Wine (I) Pvt Ltd, the makers of premium scotch whisky Teachers' 50, held its third Teachers' Achievement Awards 2003 in Mumbai yesterday...More

DD Sports tops ratings race in C&S households
The Australia-India final on 18 November in the TVS Cup tri-series helped DD Sports high jump to the top slot in the ratings...More

Source: www.indiantelevision.com

Other Headlines
Here's the write way More
Adult content has no effect on TV ads More
It's a fruit scoop for Dabur Foods More
Source: Brand Equity & The Economic Times

Global players keen on TAM methodology on TV promos More
L&T cement fetches premium but lacks brand value More
Parle G's Milk Shakti goes national More
Kinetic to flag off Kashmir-Kanyakumari rally on Nova More
Source: The Hindu Business Line

Kinetic, TVS Motors Plan Slew Of Initiatives To Woo Customers More
Amoretto Retail To Expand National Presence More
Ladakh Food Ties Up With Godrej Foods, To Roll-out Leh Berry Jam, Sauce More
Satnam In Talks With Two Foreign Food Companies For Technical Tie-ups More
Source: The Financial Express

Dabur enters into a JV with Bangladeshi firm More
Source: www.moneycontrol.com

Parle-G: A testament of popularity, testimonial style More
Source: www.agencyfaqs.com

Reliance Infocomm plans to promote regional films More
Reid & Taylor: Dressing the best man More
Awards in marketing More
TVS Electronics: The small print More
Reliance Infocomm to roll out 350 new stores More
Source: Business Standard

International
11 Agencies To Bid On Calif. Lottery Account More
Barcelona Auto Account Moves From Bates To Grey More
Spanish-Language Sports Channel To Go 24 Hours More
Cellular South Opens Review For $12 Million Account More
AOL Names Six Contenders For $300 Media Account More
Source: AdAge

Omnicom Taps Riccio for McDonald's More
$160 Mil. Seat Business Shifts From Bates to Grey More
Expedia Seeks PR Agency More
Clark Spot Focuses on Leadership Abilities More
Source: Adweek

Ofcom lifts TV ad sales ban More
Curb on junk food adverts to combat child obesity More
Source: MediaGuardian.co.uk

Jordan To Court Consumers For Hanes Launch More
Source: Brandweek

Portals band together for advertising clout More
Source: www.netimperative.com

USA Weekend Adds ROI Program To Broaden Ad Base More
Source: www.mediapost.com

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