1 December 2003

Volume: 6
Issue : 37
















Adex Analysis
Advertising on music channels distinctly differ
An AdEx India Analysis found that among music channels MTV is on top followed by Channel [V] in terms of ad duration....More

Media, Advertising & Marketing Watch
Scribe Vanita Kohli's book 'Indian Media Business' launched in Mumbai

Oxford Bookstore in south Mumbai was the venue for the launch of media writer Vanita Kohli's book 'Indian Media Business.'...More

Actors' costumes up for grabs in Fame Adlabs contest
The Fame Adlabs multiplex in Mumbai's Andheri suburb has now started a week-long on-ground and on-site contest in which fans can win the costumes that Priety Zinta and Saif Ali Khan have worn in the film Kal Ho Na Ho...More

Sivananda Bal Chawanprash aims to carve a niche with its kids special formula
Children's needs and requirements are different. Hence, giving them products meant for adults would be a complete misfit...More

Source: www.indiantelevision.com

Other Headlines
HM keen on C segment presenceDec More
CavinKare buys pickle brand Ruchi for Rs 15.5 cr More
Subway chain chooses Coke over Pepsi More
Source: Brand Equity & The Economic Times


UDV plans strategy to `connect' with customers More
PC majors join `assembled' race More
Mahamaza takes online bazaar to non-metros
More
NRI brand to dress up men, women
More
Source: The Hindu Business Line


Paras Fields Mobile Vending Machines More
Need For Special Initiatives To Woo Rural Market’
More

‘The Future Of Healthcare Communication Is All About Branding’ More

Fair & Lovely To Spread Wings In Asia And Africa
More

HM Keen To Enter ‘C’ Segment Car Market More
Source: The Financial Express

Food companies resorts to fattening advertisement practices More
Source: www.manoramaonline.com


Deepa Kakkar moves out of RKSwamy/BBDO More
Interview with Rajiv Agarwal, managing director & CEO, Bates India
More

Source: www.agencyfaqs.com

Ad czars get innovative about branding
More
FMCG: Boom or bust?
More

An olive oil dream More
Anil Agarwal, Rahul Bajaj make it to top 10 billionaires list More
Source: Business Standard

Other Newslinx
International

International
Advertising: Jamie's wasted in Sainsbury's turkey of a Christmas ad More
Source: news.independent.co.uk


Ad Group Says Egg Logo Is Misleading More
Source: www.sunspot.net


Nine to flip ad system More
Source: www.thecouriermail.news.com.au

Tua's land advertised for sale 'without his consent' More
Source: www.stuff.co.nz


Har Mar Superstar Shakes Booty in Vladivar Ad Campaign More
'Bloodvertising' Joins the Expanding List of Innovative Advertising Strategies
More
Source: www.adrants.com

RightNow Joins Network Advertising Initiative Email Service Provider Coalition More
Source: www.optinnews.com













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