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| 9 April 2003 | Volume: 4 | Issue : 75 |
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Media,
Advertising & Marketing Watch
Nick, Brand equity to host kids marketing forum Looks like Nickelodeon and The Economic Times' Brand Equity (weekly advertising and marketing supplement) believe in 'catching em' young'! The kids channel and the country's leading business publication has join hands to organise first of its kind Kid Marketing Forum...More Coca Cola buys into College Sports Channel in the US Coke has poured out a large helping of $10 million to buy a minority stake in a cable channel in the US, College Sports Channel. The channel is slated to air live college sports events, highlights; and original programming featuring advice from college coaches...More Zenith positive about the US ad economy, not about Europe A recent report by a reputed US-based global media agency has provided some optimism in the advertising world. More so, because this agency's forecasts on the ad economy have always been amongst the most conservative...More Outdoor ad revenues in the US marginally up in 2002 Well, looks as if the 360 degrees mantra hasn't really filtered down the hierarchy of advertisers and ad agencies in the US. If it had, it would be positively impacted the hoarding and outdoor ad spends. ...More
Music labels, channels mull product placements in videos In the US, product placements in music videos seem to be the name of the game. Major music labels, grappling with piracy and recession, have been defying music channels, teaming up with advertisers willing to help finance costly videos in exchange for product visibility...More MAM Interview "One has to take away as much as one can from competition" Star India senior VP - ad sales Monica Tata More TAM Adex Analysis News channels exhibit diverse trends The latest TAM Adex survey shows that the leading channels get most of their ad revenues from fewer brands. More Headlines Cable ops reject Rs 71.33 FTA rate FinMin proposes new rate for FTA channels. Cable ops threaten widespread stir. ESS backs old rate...More
Rs 71.30 FTA rate mooted At yesterday's extended meeting of the task force on conditional access, a basic tier price of Rs 71.30 with taxes extra was reportedly acceptable to most of the participants except representatives of the cable fraternity...More Zee English to revamp, don trendier avatar Zee English is changing its look. Beginning with the Miss Universe pageant that will be held in Panama in June, the niche channel will revamp itself, complete with different graphics, packaging and promotions...More NGC's 'Mission
Everest' to air on Star Plus, [V] Sidelights
IBF may drown surrogate liquor ads on TV More Meenakshi Madhwani quits as Carat CEO More Surrogate advertising: Liquor firms are game More No freeway: Reliance Info to charge 30p per SMS More Jingle all the way More Money honey More Cold comfort More BEst / BEkaar More Sun spotting / Brand launches More Child's play More Iraq war threatens cable news ads More Source: The Economic Times & Brand Equity Hind Motors to give Amby a facelift More A good World Cup for BPCL’s Mak More Railways put off water launch More Funtoys to expand product range More 2007: A mobile services odyssey More Source: Business Standard Coke, Pepsi bothered by naughty endorsers — Celebrities matlab trouble? More IBF flays surrogate liquor ads More Amul claims Mother Dairy trademark — `13-day gap' puts NDDB in a spin More BSNL to launch `Tarang' in Jaipur, Ajmer More Source: The Hindu Business Line HCL Comnet: Flattening The Learning Curve For Entrants More India Is An Unjust Market, Feel Manufacturers More Coke Gears Up For Summer Slugfest More McDonald’s To Unveil New Product For Kids In May More Ceat To Focus On Non-truck Tyre Segment More Source: The Financial Express MAX steals a lead over DD in World Cup final More Dabur Foods relaunches Real Fruit Juice More Canon Bags the 'Challenger 2003' Award For Inkjet Printers More Source: www.agencyfaqs.com
GAP Issues RFP For A Media Buying Agency More Wieden & Kennedy Wins Sony's Aiwa Global Account More Hadrian's Wall Wins Barton Beer Ad Account More Former Grey Global Exec Pleads Guilty More Cossette Acquires Second NYC Agency More Source: www.adage.com Konica Colors Its Marketing World More Topps Has Sweet Plans For Candy, Bazooka Joe More Source: www.brandweek.com Former Grey Exec Mosallem Surprises With Guilty Plea More Grogan Takes Charge of Berlin Cameron's Coke Business More Source: www.adweek.com Ford cost-cutting plans hurt WPP More Source: guardian.co.uk Is Molson pushing beer ad boundaries? More Source: www.nationalpost.com Gary seeks converts on road to a greener fuel More Source: www.manchesteronline.co.uk |
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