8 April 2003 Volume: 4 Issue : 74





















Todays Newsbreakers India
Media, Advertising & Marketing Watch
AFTC backs Tobacco Control Bill ban on advtg
The Tobacco Control Bill, due to be tabled in the parliament shortly by the union minister of parliamentary affairs, health and family welfare Sushma Swaraj, has received a boost...More

Nick's 'SpongeBob..' in worldwide licencing programmes
MTV Networks International has announced the launch of licencing and merchandising programmes for Nickelodeon's SpongeBob SquarePants in 11 key international markets...More


Frito Lay to focus on UP; leverage brand ambassador Kaif
Snack manufacturer Frito-Lay India (part of Pepsico India) has formed clear cut strategies in order to make a dent in the lucrative north India market. Frito-Lay India director sales Sanjay Warke was quoted as saying that that Uttar Pradesh (UP) will be the focus of its expansion strategy. The company has developed a new multimedia ad campaign which will be launched in India's most populous state...More

Headlines
Consensus eludes CAS task force
With cable ops flaying ORG Marg survey, government plays peacemaker, for the last time...More

Star owns 100% of Channel [V]
Star announced yesterday that it had acquired the remaining 12.5 per cent of Channel [V] from media group EMI...More

DD to upgrade infrastructure

Scopus Network Technologies has been selected to upgrade the digital broadcast infrastructure of DD...More

StarHub, CNBC Asia tie up for 'live' fibre feeds
This is a deal that takes broadcast technology in the continent to the next level...More

Rahman, David Lowe compose NDTV signature tunes
The news and other programs on NDTV's new Hindi channel will play against a signature theme created specially for the channel by renowned music composer, A R Rahman...More

Star Sports boosts live fare with UEFA, Tennis Masters
With the cricket world cup a thing of the past ESPN Star Sports (ESS) is concentrating on giving fans of European football, tennis, golf a chance to see more events live...More

Kairali TV experiments with new formula
If saas bahu sagas rake in high TRPs in the north, its the tear-jerking soaps that cast a similar spell in the south. Interestingly, the Left-backed Kairali Malayalam channel has taken a bold initiative to do away with melodramatic soaps all together...More


Thai model Cindy Burbridge on [V] show in May
Cindy Burbridge, a former Miss Thailand and Miss World 1996, will soon feature on Channel [V]'s show The Juice sometime in the first week of May...More

Italian parliament passes TV modernisation bill
The lower house of the Italian parliament passed a fiercely contested bill intended to modernise television and create more choice on the Italian airwaves...More


Tyra Banks wins Bollywood award, plans TV show
Tyra Banks will be felicitated at the Bollywood Movie Awards even as she gears up to produce new reality show on UPN...More

Iraq US Conflict

NBC correspondent Bloom another media casualty in Iraq
David Bloom, an NBC News correspondent travelling with the US Army’s 3rd Infantry Division outside Baghdad, died yesterday, The broadcaster said that the 39-year-old husband and father of three, died of an apparent pulmonary embolism...More

Convoy carrying BBC personnel attacked in Northern Iraq
The health and well being of the personnel of International broadcasters continues to be under threat as they bring viewers up to speed on the latest developments on the Iraq conflict...More
Source: www.indiantelevision.com

Other Headlines
Jobsahead Sets Up Placement Service For Army Personnel
More
Anything Vintage Is Wonderful
More
New Tune: Singer Sew Up Aggressive Thrust For White Goods
More
Source: The Financial Express

GM plans to add Saab SUV to boost sales
More
Liquor firms splurge Rs 100 cr on promos
More
HCL group to sport a common brand More
Source: The Economic Times

Nimbus to acquire, market movies for DD More
BPCL ties up with HM for co-branded lubricants
More
Surrogate ads: Flow doesn't seem to ebb
More
Louis Philippe, Arrow whites top fashion study
More
Dawat brand to enter ready-to-eat segment
More
Source: The Hindu Business Line

Coke: Giving ‘Thanda’ an urban context More
"We have managed the TVS brand much better than we were able to do earlier." - Harish Krishnamachar, vice-president, TVS Motor Company Ltd...
More
Source: www.agencyfaqs.com


Goodwill hunting More
Source: Business Standard

Advertisements in early 20th Century More
Source: The Hindu

Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa

Other Newslinx International
International Headlines
Publicis Mid America Wins Western Wireless Review
More
Media Companies Lose $77 Million In Week One Of War
More

Hearst To Close 'Victoria' Magazine More
Aurora Foods To Cut 25% Of Corporate Staff
More
Virgin Atlantic Narrows Review
More
H&R Block Taps Cruz/Kravetz For Hispanic Account
More
Source: www.adage.com


McDonald's Facing 'Harsh Realities' In Revamp
More
Coke Marketing Goes Back To College
More

ACE Effort Emphasizes Protection Over Risk
More
Source: www.brandweek.com

A brand new kind of advert
More
Source: media.guardian.co.uk


Zenith Optimedia: Despite Economic Woes, U.S. Ad Spend Will Grow More
Source: www.adweek.com


Senate OKs near ban on tobacco advertising More
Source: www.pbj.cz

Elberson Senger Shuler Develops Verbatim Digital Vinyl CD-R(TM) Ad Program More
Source: www.dbusinessnews.com












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