7 April 2003 Volume: 4 Issue : 73





















Todays Newsbreakers India
MAM Special Report
When 'rangoli', 'gully cricket' won Abbies
Up close and personal with Euro RSCG's Ashok Karnik for a first hand view of the World CupTVCs created for MAX...More

Media, Advertising & Marketing Watch

Food processing ministry on the hunt for ad agencies
The ministry of food processing industries, government of India, is on the look out for ad agencies to launch a comprehensive media campaigns...More

Mudra Bangalore's Duroflex TVC wins award
A mattress which invokes "romance" and also wins awards for the ad agency which came up with the creative idea...More

Executive Dossier

"There is no point in making changes to a formula that is working very well for us" HBO South Asia marketing director Shruti Bajpai More

Headlines
Entertainment sector still unattractive
Despite the recent sops offered in the EXIM policy, venture capitalists haven't changed their outlook on the sector...More

After World Cup hammering, listed TV cos' scrips recover some ground
The cricket World Cup has wrecked havoc on the listed television companies, particularly because none of them had the rights to telecast the greatest cricketing spectacle...More


SC to give 'Kanhaiyya' decision Monday?
Zee's beleaguered Sunday morning show Kanhaiyya continues in suspended animation for another week...More

'Kagaz Ki Kashtti' on Sahara TV completes a century
A century on air and counting. Kagaz Ki Kashtti (KKK), a daily soap which airs on Sahara TV, completed 100 episodes yesterday...More

Tube Talk
Alpha Marathi to air Jaywant Dalvi's 'Purush'
More
ESPN launches School Quiz 2003
More
Source: www.indiantelevision.com

Other Headlines
TTSL Likely To Offer SMS In May
More
Dabur Extends LDM Brand To Foray Into Herbal Toothpastes
More
Corporate Preference Lifts Sales Of White Shirts
More
Voltas Eyes More Markets, To Beef Up Distribution Network
More
C-Segment Cars Spring A Surprise More
From Freedom To Fashion, Khadi Comes Of Age
More
Source: The Financial Express

Fast Forward: Telco drives past Hyundai
More
FMCGs dust off brands as freebies begin to hurt
More
Fridge makers gear up for a cold war More
Cafe Coffee Day to open 100 more outlets
More
Cellcos try to take on Reliance juggernaut
More
A toast to the 800
More
Source: The Economic Times

Watch out Coke, Pepsi... Amul's coming up with Shakti More
Indian farm fresh takes on MNC might
More
Reliance Info reviewing biz model?
More
Source: The Hindu Business Line

Duncans brews national spread for tea brands More
Parle plans variants to woo top-end consumers
More
Palace on Wheels may be extended to Kerala
More
Source: Business Standard

Maruti: Selling a toy story
More
Ashutosh Gowariker ties up with Cornerstone for ad films
More
Source: www.agencyfaqs.com

Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa

Other Newslinx International
International Headlines
Ogilvy Wins Trade Group's $50 Million Account More
Cbs Pulls Miller Sex Ad From NCAA Games
More
Olive Garden Names Marketing Executive
More
Autolite Aims To Be King Of Hill In Spark Plugs
More
RJR To Exit Event Marketing Arena
More
Source: www.adage.com


N.J. Meadowlands Is Game For Marketing
More
Ford Gears Up Centennial Campaign
More

Yum! Adds PastaBravo To Menu
More
Source: www.brandweek.com

Berlin Cameron Withdraws from Virgin Mobile Review
More

Product Placements Abound in Spanish-Language Reality Show
More
American Chemistry Council Picks Ogilvy for Integrated Campaign
More
Source: www.adweek.com


Czech Republic's Senate agrees to ban most tobacco advertising More
Source: www.cp.org


Advertising, TV executives live in fear of the ratings `Monster' More
Source: www.asahi.com












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