4 April 2003 Volume: 4 Issue : 72























Todays Newsbreakers India
Top Story
 Kanta Advani joins SABTNL as president
Advani heads advertising and marketing functions; vows to take network forward...More

Media, Advertising & Marketing Watch
Aishwarya Rai to launch Nakshatra signature collection
Former Miss World Aishwarya Rai may be hogging the limelight for various reasons but it hasn't dented her popularity with clients who use her as a brand ambassadress...More


Pepsi to celebrate Summer with comeback of Fido Dido
Pepsi is going retro by bringing back the funky character Fido Dido for 7Up...More

Coca Cola unleashes new Thanda campaign
Coca Cola has been very successful in its attempts to associate the drink with the cold factor courtesy the slogan Thanda Matlab Coca-Cola. Now the beverage is all set to unveil its new campaign Piyo Thanda, Jiyo Thanda from today...More

Headlines
Chandra's Agrani gets DTH nod
I&B ministry has cleared the file relating to the DTH licence, sought by the Subhash Chandra-promoted ASC Enterprises...More

Headlines Today set for 7 April launch
TV Today's new English channel modeled to cater to the tastes of discerning audiences all set to begin on Monday...More


CETV secures limited China broadcast rights
AOL Time Warner has announced that its Mandarin-language China Entertainment Television Broadcast (CETV) channel has won a limited nationwide broadcast licence...More

MIPTV 2003 attendance dips 11 per cent
The concern over the Iraq conflict saw a drop in attendance for the 40th anniversary edition of MIPTV (International Television Programme Market) ...More

Iraq US Conflict
Despite Iraqi ban on two reporters, Al-Jazeera vows to stay course
It's not just hack attacks on its website that it has to confront. Al-Jazeera - "the mouthpiece of the Baghdad regime" (as the US-British establishments like to call it) - has run afoul of Saddam Hussein. Two correspondents of the popular Arabic television network have been issued marching orders...More

US TV viewers show signs of war fatigue
It could be the fact that the US-led invasion of Iraq is not quite according to script, but viewers in America seem to be losing some of their appetite for gorging on the incessant TV coverage...More

BBC World's visibility reduces in Israel
BBC may be making gains due to the Iraq conflict but its reach has been dealt a blow in Israel. The Jewish state's three cable television companies have dropped BBC World from their systems...More

BBC loses cameraman to Iraq land mine
The casualty line up on account of the ongoing Iraq conflict is not restricted to military personnel and civilians. The broadcast fraternity is also losing members, the latest one being a BBC camera man...More

Source: www.indiantelevision.com

Other Headlines
WeP Readies National Rollout Of Print Centres More
Parle Agro Going In For New Pet Bottle Packaging For Frooti More
New Experiment In Durables Retail: Multi-Brand Discount Malls More
Flu, War Cast Shadow On Basel Watch Fair More
Reliance Infocomm To Go Easy On Media Spend More
 Source: The Financial Express

E2 Maruti: It's a 'cool' addition to 800 family More
Now, tobacco firms sue California over ads More
HLL denies it's being split into two companies More
Capricorn bids for PizzaExpress, but Venice fights back More
E2 Maruti: It's a 'cool' addition to 800 family More
Now, tobacco firms sue California over ads More
 Source: The Economic Times
Tata Steel to ride on branded items More
Pizza Hut bakes a recipe for Kerala More
Priyagold to take on Britannia on its turf More
Citibank launches property show in Hyderabad More
World Cup ads help lubes score on recall More
Witco to hive off kidswear biz More
Citizen plans 30 exclusive outlets by '05 More
DuPont Textiles getting ready for Lycra launch More
Source: The Hindu Business Line

KVIB gears up for urban markets; own brand soon More
SBI Bangalore Card launched More
Ambush marketing kept at bay during cricket World Cup More
Automobile companies upbeat: Survey More
Source: Business Standard

Ambience picks up Sweekar, White Mischief, Nu Life More
Lowe retains Royal Challenge and Director’s Special accounts More
Everest beefs up Delhi team More
Source: www.agencyfaqs.com
Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa
Other Newslinx International
International Headlines
Postal Service Gives Capital One Rate Break More
Devito/Verdi Wins Meijer Ad Account More
Qibla Calls For Boycott Of U.S. Brands More
Mcdonald's Nominates Three New Board Members More
Source: www.adage.com

DuPont Lights Up Olight More
Levi's Taps Group One For Brand Marketing More
Source: www.brandweek.com

Virgin Atlantic Airways Cuts to 6 More
Souder Tapped to Head Hal Riney More
Source: www.adweek.com

Ad Council Starts Child Abuse Prevention Campaign More
Source: www.dmnews.com

SMS-Interactive advertising launched in Germany More
Source: www.europemedia.net

Corporate Sponsors & Advertisers Set For Coming Bull Season More
Source: www.dbusinessnews.com

HSR Studios Mixes Sirius Satellite Radio Campaign More
Source: www.uemedia.com

Is it ad formats that don't work, or their execution More
Source: www.newmediazero.com












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