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| 29 April 2003 | Volume: 4 | Issue : 88 |
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"The ratings game is over. The future belongs to a mix of TVRs, subscriptions and 'perceived value' of a channel based on the loyalty factor" Interview with MPG India's V Ramani and Jeffrey Crasto More
Special ReportHorizon 2003 - The Mind of the Upmarket Urbanite More
TV RatingsTAM Top 10 Programmes (13 April 2003 - 19 April 2003) Doordarshan's Top 10 Top 10 In All TV Homes Top 10 in Cable & Satellite Homes TAM Top 100 Programmes on different Channels (13 April 2003 - 19 April 2003) Star Plus Star Sports Sun TV Sony Gemini TV
Media Advertising & Marketing watch Taylor Nelson Sofres brings operations under one brand This is a move that reflects the changes in the global market research industry and the way that businesses use market information. Global market information group Taylor Nelson Sofres, has announced that it is bringing together all of its operations in 53 countries under a single brand, with immediate effect...More
Headlines Forbes online lottery: May-end target Star, Sony seen as possible broadcast platforms for Dhan Dhanna Dhan online lottery...More After Trendz, Zee to add more channels to bouquet Subhash Chandra's network plans to add more channels to the Zee Turner bouquet, the aim being to be able to offer viewers of its DTH service something extra...More Smriti 'Tulsi' Malhotra to host talk show on Sab TV SAB TV is definitely on a revamp mode. The channel which has humour as its USP, is now gearing for some serious stuff as well. ...More Source: www.indiantelevision.com
Other Headlines
On New Cola Advertising More Apple Readies Tuneful Campaign More Ritter, Anderman, Turner to Top Saatchi L.A. More Allied Domecq Splitting With Cordiant More BMW Intros Campaign for Used Vehicles More Dell Names 3 Shops for $50 Mil. Catalog, DM Account More Source: www.adweek.com Chairman Discusses New Role Of FCC More Saatchi Names New Exec For Toyota More TMP To Change Name To Monster Worldwide More Seattle's Two Newspapers Fall Out Over Joa More Clorox Readies $60 Million Launch For New Wrap More States Vow To Challenge Suv Ad Claims More Source: www.adage.com CLC Ranks Best-Selling College Trademarks More Tommy Bahama Heads South More MasterCard Settles Lawsuit With Retailers More Kroger Goes National With Natural Brand More Lowes, Screenvision Reel New Deal More Source: www.brandweek.com Halifax turns to reality TV More FT ad revenues 'down significantly' More Sars could hit ad recovery, warns Sorrell More Source: media.guardian.co.uk A look back at a star-studded ad career More Source: USA Today Cordiant shares slump by 64% More Source: BBC News Seven faces ad backlash More Source: www.themercury.news.com.au GameWatch: Video games, the new advertising vessel More Source: www.canadacomputes.com |
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