28 April 2003 Volume: 4 Issue : 87
















Todays Newsbreakers India
MAM Interview
"We had to transform ourselves overnight from media managers to business managers "
Interview with Maximize India MD Bashab Sarkar More

Promo blitz around 'Jungle Book II'
Columbia Tristar plans a Rs 30-million promotional blitzkrieg prior to the release of Disney’s 'Jungle Book Part II'...More

McCann wins Pears account from JWT
McCann-Erickson, Mumbai, has won the advertising account of Pears. The account was earlier with J Walter Thompson (JWT). ..More

TBWA Mumbai bags Tasty Bite ad account
TBWA India has won the advertising account of Tasty Bite, a ready-to-serve foods brand from Tasty Bite Eatables Limited (TBEL). ...More

Fox plans global splash for release of 'X2'
Talk about monster film releases. News Corp's Twentieth Century Fox film studio is planning the largest ever global release for a Hollywood movie when thriller X2: X-Men United debuts in 93 markets around the world on May 2...More



Team Players
Bidisha Nagaraj - Marketing manager - Intel India More

Radhika Iyengar - Voice-over artist More

Namrata Ahmed - Creative Producer - Zee Cinema More

Headlines
 MTV India Music Awards on anvil?
Moves on to hold an MTV India Music Awards around October-November, industry sources close to the matter say...More
Source: www.indiantelevision.com

Other Headlines
LG Electronics sued for 'misdeclaring' fridge capacity More
HLL patents soap tech to beat low-cost rivals More
Rasna to foray into ready-to-drink market More
FMCGs began the trend of reaching out to villages More
Marico seeks legal option to enforce Chandrika buyout More
Pfizer to focus on sales tie-ups, acquisitions More
Cellcos to pamper big users with new freebies More
Source: The Economic Times

Jeans Majors Try A New Cut For Customer Attention More
MasterCard To Focus On Hindi Medium For Campaign More
Kitchen Appliances’ Gameplan To Mine More Value More
‘Need To Generate Trade Loyalty For Products To Succeed’ More
Maruti To Be Suzuki’s R&D Hub For Asia More
Source: The Financial Express

Fakes are not a `luxury' any more for them... More
MABL launches Zingaro beer More
Intellectual property system to be modernised More
Mandira raves thru in Zing launch More
The one-up game — from cola to cars More
Source: The Hindu Business Line

Amul serves up soup, premium ice-cream in growth quest More
Source: Business Standard

IB, RAW alert govt on China links of Hutchison Whampoa More
Source: ww.agencyfaqs.com

Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa
Other Newslinx International
International Headlines
Anderman Gets a Top Post at Saatchi L.A. More
American Legacy Names PR Contenders More
WPP 1st Quarter Results Beat Estimates More
YMCA Begins Search for Ad Agency More
Ad Revenue Rises for Washington Post Online Arm More
Source: www.adweek.com

WPP chief warns of Sars effect More
Advertising shortfall hits FT relaunch More
Source: www.guardian.co.uk

C4 boss embarks on awfully big ad venture More
Source: www.observer.co.uk

Conde Nast Names Editor For Men's Shopping Mag More
Source: www.adage.com

AOL Drafts BK Vet For Brand Promotions More
Source: www.brandweek.com

NBA's Yao languishes on Nike's advertising bench More
Source: www.boston.com

Advertising: Dani Behr lectures on textual studies More
Source: news.independent.co.uk

Media giants dent prospects for advertising More
Source: www.thescotsman.co.uk







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