25 April 2003 Volume: 4 Issue : 86
















Todays Newsbreakers India

TAM Adex Analysis
Break Inventories and Ad Inventories under the spotlight : PART 1 More

Media Advertising & Marketing watch
AAAI holds contest to zero in on team for Cannes
Good news for young creative ad professionals. The Advertising Agencies' Association of India (AAAI) is organising the AAAI Young Creatives Contest to zero in on the trio who will represent the country at the International Young Creatives Contest, to be held at the Cannes Advertising Festival in France this year. More


Storytellers' TVC targets foreign tourists
The Storytellers creates TVC for attracting foreign travelers to India More



Special Report
Target Tween - Kid Marketing Forum turns the spotlight on children
After the youth TG, the spotlight is now trained on tweens. More

Nick's Forum targets tomorrow's market More


Headlines
 FDI limits in DTH to stay: Prasad
Licenses for DTH service will be granted on basis of currently laid down eligibility criteria, I&B minister tells Parliament...More

SAB TV primed to go wholly on humour road
From 5 May, SAB TV to have totally humour-based programming in afternoon and evening prime time...More

Radio City may pip rivals to post in Delhi launch
Music Broadcast Pvt. Ltd (MBPL), in association with Star, may just be the first one to launch a private FM radio station, Radio City, in the capital this weekend...More
Source: www.indiantelevision.com

Other Headlines
 Hero Honda to foray into pre-owned vehicle business More
Private guys taking over the world of retail More
Non-voice tools help mobile cos boost revenue More
Air-India to scale greater heights of luxury More
US court weighs the case of Nike sweatshop ads More
 Fountainhead sets up new advertising arm More
Source: The Economic Times

Going Global: B-schools Embark On Expansion Plans More
ITC, HLL Outline Larger Corporate-Rural Partnership More
McKinsey Study Suggests Cost Management Steps More
Niche Foray: Whirpool Eyes Entry Into New Product Category More
Hero Honda Tops In NFO Customer Satisfaction Study More
Brand Building Is The Need Of The Hour: BPCL Chief More
Source: The Financial Express

`Client interaction is good for creative' More
Onida unfurls campaign for new AC range More
Taylor Nelson Sofres to be rechristened TNS More
`Brand building key to market share' More
Toyota to sell Camry through `events' More
P&G-Asianet education promo More
Amul set to roll out slew of `health' drinks More
Nestle Purina to enter Indian pet food market More
New marketing head at Ashok Leyland More
Source: The Hindu Business Line

FMCG, mobike sectors may feel monsoon heat More
Taylor Nelson to bring all operations under single brand More
Maruti set to hit the global road More
P&G, Jaya TV join hands for child education More
On an e-learning curve More
Source: Business Standard

Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa
Other Newslinx International
International Headlines
Saatchi Picks Up Toyota's Prius Account More
IRI Plans More Layoffs Due To P&G Account Loss More
Digital Edge Exec Leaps To Starcom Mediavest More
Hearst Buys 'Seventeen' For $182 Million More
Conagra Taps Burnett For Healthy Choice More
Source: www.adage.com

Lowe Names Wallace CD on Verizon Wireless More
Source: www.adweek.com

Denny's, Fox Rally Behind Race Sweeps More
KeyCorp Banks On Upscale Effort For MFG More
Frito Goes Natural With Snack Line More
Tombstone Pays To Play At Activision More
Source: media.guardian.co.uk







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