24 April 2003 Volume: 4 Issue : 85
















Todays Newsbreakers India

TAM's L V Krishnan on viewership ratings post CAS
More


Media Advertising & Marketing watch

Ushak Kaal bags three news accounts
Ushak Kaal Advertising, Delhi office, has won three new accounts including the mandate for launching Spice Topaz gemstones in the U. S. and Europe. The other two advertising accounts are OK Play Toys and Parco Tapware bathroom accessories. More



Indians watch 100 minutes of TV daily, reveals BBC study

Indians are turning couch potatoes, says a research study Horizon 2003 conducted by BBC World. More



Dior launches watches, appoints Yana Gupta brand ambassador
Christian Dior, the name that spells seduction, creativity and femininity in luxury goods, officially launched Christian Dior watches in the financial hub of the country on 22 April... More



Maruti Udyog sponsors CRY's FACT quiz

This is an endeavour through which major corporate houses such as Pepsi, Cadbury India try to make a difference to the lives of underprivileged children. Child Relief and You, a non-profit organisation working for child rights in India, has announced the annual Free A Child Today (FACT) quiz for corporates... More


Headlines
IBF for one city CAS rollout initially
Broadcasters petition their case before Standing Committee,while some MPs feel IBF is a divided house...More

Subhash Chandra backs IBF on CAS at standing committee meet
To lend some weight to those who are for quick implementation of conditional access, Zee Telefilms chairman and managing director Subhash Chandra has also accompanied the Indian Broadcasting Federation team that is meeting the parliamentary Standing Committee on IT, telecom and convergence at the moment in Parliament House in Delhi...More

IBF chairman dissents on CAS rollout demands
IBF members received a bit of a jolt on 23 April. Public broadcaster Prasar Bharati CEO and IBF chairman K S Sarma - the one player likely to be least affected by the CAS transition - said that he was not in favour of reducing the number of cities in which CAS has to roll out from four to one...More

SET sets forth plan to narrow gap with Star
Announces launch of new shows that cover a gamut of genres. SET's key target audience 25-34 years SEC ABC...More

DD's DTH will beam on 'C' band
Contrary to expectations, DD's DTH service would switch over to KU-band in about a year...More

Star World plans a rejig to capture family audience
Star World, the entertainment channel is making a conscious effort to become more India-specific and has announced a whole new programming strategy...More

IMCL bucks the sentiment, says it is ready for CAS
Hinduja-run MSO IndusInd Media & Communications, has announced that it is all ready to roll out CAS from its headends by the deadline date...More

Star News goes hi-tech with mobile newsgathering
According to an official release, News Corp claims to have completely overhauled Star News and equipped it with world-class technology to impeccably deliver its content...More

Prasar Bharati chooses Tektronix monitors for digital switch
Prasar Bharati is vigorously pursuing its mission of making the transition from analogue to digital...More

HBO's new AIDS documentary visits India
HBO has announced that it will air a new documentary special dedicated to Aids, Titled Pandemic:Facing Aids...More

Star hopes to trample competition with Hindi dinosaurs
Now watch dinosaurs roar in Hindi. Star Plus will air the dubbed version of Jurassic Park on 27 April at 7 pm...More

Bidders pitch for French global news channel
French media companies have submitted bids for the creation of an international television news channel...More

Robert Chua's game show 'Everybody Wins' raises charity money
The pioneer of terrestrial television in Hong Kong in 1967 Robert Chua shows no signs of slowing down...More
Source: www.indiantelevision.com

Other Headlines
Contract to handle Reynolds brands More
FCB Ulka bags account for Bajaj Consumer Care
More
Lifestyle ads miss the moolah mark More
Truckers' stir throws car, bike sales out of gear
More
Marico plans to unlock potential of 4 key brand More
NDDB, Gujarat co-op slug it out over Dhara More
US apex court to consider Nike ad case
More
Source: The Economic Times

BPL, Hutch Dial Promotions Through Innovative Platforms
More
Marico To Focus On New Products To Drive Growth
More
RPG Group Plans Fresh World Chain For Perishables
More
Swatch Times Retail Expansion Plans
More
Shoppers’ Stop Eyes Ways To Sharpen Customer Loyalty
More
Cummins To Launch New Product Range
More
Source: The Financial Express

Signscapes to ride the retail wave
More
Ogilvy Landscapes to focus on interactivity
More
For FMCGs, English is not numero uno on TV
More
It's Thums Up vs Pepsi again
More
Fashion TV to design saris for IA staff
More
Promo to showcase Kerala's beauty
More
Dior watches launched in Chennai
More
Hero Honda launches co-branded card More
Logix pact with Yahoo! auto unit
More
Source: The Hindu Business Line


Hutch to Hutch calls free More
Source: Business Standard

Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa

Other Newslinx International
International Headlines
AOL Time Warner Reports Profit For Quarter
More

Amazon.Com Pulls Children's Id Features More
TV Ad Spending Rebounds During Week Three Of War
More
IRI Signs Contract With P&G
More
Hachette Closes 'Travel Holiday'
More
Mccann-Erickson Gets $50 Million Novartis Account
More
Source: www.adage.com

Saatchi & Saatchi Wins Creative for Toyota Prius More
Healthy Choice Moves to Leo Burnett
More

Supreme Court Hears Arguments in Nike Case More
Starcom to Buy Media for Heinz' Frozen Foods
More
St. John Purchases Colorado Agency
More
Source: www.adweek.com


Laddish beer ads accused of alienating women More
Nike faces charges of 'false advertising'
More
Rolo axes 'sentimental' slogan
More

Beanz can mean vegetables, says ad watchdog
More
Source: media.guardian.co.uk

Tombstone Pays To Play At Activision
More
Rexall Taps Industry Vet SVP-Marketing
More

Source: www.brandweek.com

Airline Slams Ali Ad
More
Source: www.sky.com

Pennzoil, Quaker State Launch Media Reviews More
Source: www.mediaweek.com

Y&R to set up retail division in Sydney More
Source: www.smh.com.au









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