23 April 2003 Volume: 4 Issue : 84
















Todays Newsbreakers India
Top Story
Sony, P&G launch edu-initiative 'Shiksha'
'Shiksha' offers parents a chance to finance higher education for their children who have passed the age of 18...More

Media Advertising & Marketing watch
It's 'age of the entrepreneur': JWT study
Ad agency J Walter Thompson (JWT) has revealed the findings of a study on the Indian family based on ethnography entitled The Great Indian Family: Juicing change...More

Headlines
MAX gears up for its next big innings
Trust MAX to experiment and innovate - that too in style. After the much-hyped Cricket World Cup that reaped fruitful returns for the channel, it is now all geared up to create a similar buzz around its next catch - Devdas - ,the biggest blockbuster film of 2002 ...More

KTV refutes Raj TV claim to No 2 slot
The Sun Network has hit back at Raj TV's claims of having cornered the number two position in Tamil Nadu...More

IBF to seek CAS deadline deferment
IBF has requested an appointment with RS Prasad at 11 am Wednesday as well as Somnath Chatterjee in the afternoon...More

SAB's Adhikari opposes limit on channels in FTA tier
Even as the the outlines of the basic tier in the conditional access environment are firming up (30 free to air channels at Rs 72), FTA broadcasters are expressing the view that there should be no limit on the number of FTA channels available...More

Viacom confirms Comedy Central buy
Viacom has reached a deal with AOL Time Warner to acquire AOL's 50 % interest in Comedy Central for $1.2 billion...More

Indiavision news channel to launch on 14 July
The 24-hour test-run of Kerala's first round-the-clock news channel Indiavision started yesterday...More

Source: www.indiantelevision.com

Other Headlines
Simply south!
More
Class wars More
On the lion hunt More
And never the twain shall meet
More
Fun on the run
More
The not so super groups
More
Lowe uses Kim Basinger for Diet Coke movie promotion More
Source: The Economic Times & Brand Equity

Changing Times: Maxima Aims At Building Aspiration
More
Hitachi Plans Foray Into Top-end Segment
More
SBI Card, Hero Honda Launch Co-branded Card
More
Hero Honda Bets On CRM For One Million Focused Eyeballs
More
P&G, SET Unveil Shiksha
More
Delhi Turns The Book Capital Of The World
More
Bank Of India To Unveil International Debit Card
More
Source: The Financial Express

FCB Ulka bags Bajaj Consumer Care job
More
Jainsons Aircon to launch ESP Ionizer
More
Whose Dhara is it anyway?
More
CRY quiz contest on April 28
More
P&G, SET launch `Shiksha' for kids
More
`Urban working adults prefer to watch news, sports channels'
More
Source: The Hindu Business Line


Colgate froths up on brand buy tattle More
Dhara new bone of contention between NDDB, GCMMF
More
Hero Honda plans to popularise safe driving More
Top-end consumers watch news for 31 minutes: BBC study
More
On a collision course
More
Source: Business Standard

Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa

Other Newslinx International
International Headlines
Court Rejects Cleveland Ad Ban
More

Viacom Coo Sticks With Upfront Predictions More
Consumer Groups Blast Amazon.Com More
Leagas Delaney Picks Up Dr. Martens Shoe Account
More
Shareholder Proposes No Options For Omnicom Execs More
Aol Time Warner Sells Comedy Central Stake
More
Source: www.adage.com

Top Banana: the cough carries it off More
Warning on posters that offend faiths
More
ITV giants ready to accept sales defeat
More

Viacom shrugs off ad slump to post profit
More
Source: media.guardian.co.uk

Novartis Awards Lotrel Creative to McCann More
Lincoln Mercury Teams With 'Wheel of Fortune'
More

Source: www.adweek.com


Free Comic Books Is Not A Joke
More
Rubio's Pulls Stings For New Effort
More

Source: www.brandweek.com

Ad spending to grow 10% More
Source: www.bangkokpost.com

Overture Korea launches P4P online ad service More
Source: www.koreaherald.co.kr

Reports: SEC expands probe of AOL advertising deals
More
Source: www.usatoday.com









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