22 April 2003 Volume: 4 Issue : 83
















Todays Newsbreakers India

Headlines
Music industry claims Rs 18 billion losses; cites FM stations as partly to blame
It has become a case of swim or sink for India's beleaguered music industry. Over the past three years the industry has been battered and bruised by many factors including Internet piracy, judicial leniency, FM radio, and lack of optical disk regulation. This has resulted in what the industry claims is a loss of Rs 18 billion...More

Cable ops divided on FTA rate stand
While all cable ops oppose a lower basic tier rate, there is division on whether to fight Rs 72 FTA price in courts...More

Revenue share for 2nd round of FM licences
The government is considering the revenue sharing route for the second round of licences for FM radio...More

ESPN STAR Sports promotes Adam Zecha to senior V-P of affiliate sales ESPN STAR Sports (ESS) has announced the promotion of Adam Zecha from vice president to senior V-P, affiliate sales...More

JWT bags Doordarshan account
J Walter Thompson is DD's new image consultant. Wins Rs 6-million per-annum account in nine-agency pitch...More

Sahara looks to expand viewer base with new shows
Sahara seems to be finally getting its prime time programming line up in shape. Apart from the star studded Karishma - The Miracle of Destiny and Humaari Bahu Malini Iyer, two new serials are ready for launch in the next two weeks...More

DD Kashir to air 24/7 from 15 August

Doordarshan Kashir will become a 24-hour channel from 15 August. The channel launched on Republic Day 2000, at present telecasts 14-1/2 hours of programmes daily...More

European 3-D graphics 'projects' for Star, TV Today
Norway-based Vizrt Limited, the world's leading company in real-time 3-D graphics system for television, has tied up with TV Today Network and Star India for the launch of their respective news channels...More

INCablenet blames subscriber non-payments on ESS dues pile-up
More

TV Ratings
TAM Top 10 Programmes (6 April 2003 - 12 April 2003)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

TAM Top 100 Programmes on different Channels (6 April 2003 - 12 April 2003)
Star Plus
Sun TV
Zee TV
Sony
Star Sports
Gemini TV


Media Advertising & Marketing watch

Advertisers hoping to beat ad zap tech with gambler TV show
With ad zapping technologies and digital TV guides allowing consumers to give television commercials the heave-ho, advertisers in the US have come up with new strategies in order to fully maximise their investments. A new programme Gaming TV gives advertisers a model to embed their brands in television programming...More
Source: www.indiantelevision.com

Other Headlines
Yamaha to phase out Rajdoot by '05
More
Global pharma majors zoom in on India More
J Walter Thomson gets to manage Brand DD More
Shoppers' Stop to alter retail format to cut costs
More
Study traces eight core driving forces of the Indian consumer
More
Foreign stake in telcos to go up to 74%
More
Source: The Economic Times

JWT Study: New Findings On Indian Family
More
LG To Beef Up Distribution Network, Rural Segment To Be Thrust Area
More
SPJIMR In L’Oreal E-Strat Finals
More
Mirc Focuses On Flat CTVs With Fresh Initiatives
More
Fresh Fillip: Maruti Finds A Winner In New AC 800 Model
More
Reliance To Offer Nokia, Motorola Handsets Too
More
Source: The Financial Express

JWT to handle DD ads
More
SMS brings good news for advertisers
More
FCB Ulka to spruce up UTI image
More
Amul-Mother Dairy spat — Will Dhara be next bone of contention?
More
Avon Beauty plans greater mass market penetration
More
Source: The Hindu Business Line

Jukebox is back — in video avatar More
Source: Hindustan Times

Corporates bow to power of two, remove hoardings
More
Source: The Indian Express

Box office hopes lift Pritish Nandy Comm More
Titan lifts Hosur lockout
More
Mobile appoints Spectrum US reseller
More
Source: Business Standard

Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa

Other Newslinx International
International Headlines
Zenith Wins $180 Mil. Media Business of Miramax More
Carmichael Lynch Takes $20 Mil. A.G. Edwards
More
Federated and Saks Seek Shops in Separate Reviews
More

Source: www.adweek.com


Ask Jeeves Will Answer More Questions
More
989 Sports Lines Up With NFL
More
Pep Boys Put Pop Into Marketing
More
Got Milk? Gets Hulk, LeAnn
More
Moon Pie Rising In New Ice Cream
More

Source: www.brandweek.com

Brokerage Firm A.G. Edwards Taps Carmichael Lynch
More

Miramax Moves Media Business To Zenith More
Newsroom Is Star Of Washington Post Ads More
Microsoft To Break $200 Million Campaign
More
Source: www.adage.com


Online ad outlook brightens More
Source: www.msnbc.com

Opponents of caps to malpractice awards begin ad campaign
More
Source: www.nj.com









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