21 April 2003 Volume: 4 Issue : 83
















Todays Newsbreakers India
Media Advertising & Marketing watch
Discovery India's Sanjay Raina to join Hindustan Times

The first ever Global Offshore Outsourcing Summit 2003 (GOOS2003) will be held in Mumbai on 23-24 April at the JW Marriott, Mumbai. ..More


AT&T Wireless scores with Fox's 'American Idol'
Interactivity and Reality TV make one happy couple! AT&T Wireless' sponsorship of Rupert Murdoch's Fox's reality show American Idol has yielded rich dividends...More


Spam, pop-ups affect television advertising
Both new age and traditional advertisers in the US have a cause for bone picking when it comes to e-mail spam and intrusive pop-up ads. Thanks to them consumers have got into the habit of using the "delete" button with increasing frequency. They are also losing confidence in traditional forms of advertising such as television, radio...More


'Spider-Man' weaves a legal web around SPE, Marvel
Spiderman may have seen Sony Pictures Entertainment set new box office records last year but like "Tobey Maguire", the studio has now been "bitten" courtesy a lawsuit filed by Marvel...More

Headlines
ESS suspends service to InCablenet
ESS officials say that outstandings have crossed the Rs 20-million mark. Continue talks with InCablenet to resolve issue."...More

Distribution-production face off continues
Temporary solution entails parting with C&S rights of films after 9 months. Franctic rush for acquisitions by broadcasters partly blamed...More

Zee News, DD programmes on top
E-Media Plan analysis of TAM data shows that Zee News, DD business programmes dominate for week starting 30 March...More

Media stocks stable despite high volatility in tech counters
The listed media stocks and TV companies survived, even as software stocks dipped due disappointing results of major tech companies...More

Source: www.indiantelevision.com
Other Headlines
Reliance Infocomm to dump direct sellers
More
Who's buying brand Chandrika? More
Middle class gets richer More
Coca-Cola not to cut 300 ml bottle price
More
Fiat to hike car output in China, eyes new models
More
Polaris all set to launch new products post merger
More
Source: The Economic Times

‘Power Brands Will Drive Our Growth’
More
B-schools: Going The Extra Mile To Woo Corporates For Placements
More
Apollo Tyres Plans Market Seeding For Truck Radials
More
‘Majestic Auto Will Bring Different Products’
More
Source: The Financial Express

BSNL to go aggressive on WLL services
More
Netafim gets nod to buy out partners in joint venture
More
Hit or flop, movies remain TV darlings
More
Source: The Hindu Business Line

Ad agencies invited to promote VAT More
Source: MSN India

HLL to sell Glucovita brand to Wipro More
Source: www.moneycontrol.com

JAM: Hitting it with the youth More
It's the idea that matters More
Source: www.agencyfaqs.com
Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa

Other Newslinx International
International Headlines
Fallon Wins $50 Mil. Account of Virgin Mobile More
California Lottery Voids McCann Victory
More
Omnicom Brass Forgo 2002 Bonuses
More

Amtrak Launches Agency Search
More

Source: www.adweek.com


Virgin Mobile Taps Fallon As Agency Of Record
More

Amtrak Opens Review For $18 Million Account More
Monster.com Seeks Global Agency, Marketing Chief More
Source: www.adage.com


Southwest Airlines Plays Off With NBA
More
FAO Can Stay In The Game
More

Source: www.brandweek.com

China Warns Advertised Employment in US Farms More
Source: english.peopledaily.com.cn

Advertising Research Award
More
Source: www.timesofmalta.com









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