2 April 2003 Volume: 4 Issue : 70























 











Todays Newsbreakers India
Top Story
I&B, ASCI work to cut out 'bad ads'
With help of the Cable Television Regulation Act and the code prescribed by the ASCI, I&B ministry plans to check the "menace" of objectionable advertisement on TV channels...More

Media, Advertising & Marketing Watch

Zee introduces 'transparent' rate card
The great thing about Zee is that it cannot be far behind from what others have done and this time round it is taking care to get things right...More


MAM special report

DD will grow post CAS - say marketing concessionaires
With the conditional access system (CAS) becoming a reality from July 2003, there is a marked increase in the number of marketing concessionaires or agents aggressively pitching for slots and promoting offerings of independent producers on several upcountry Doordarshan (DD) channels...More

Headlines
AXN to create buzz in real time courtesy '24'
Action channel unveils new programming strategy. 'Prime Zone' to shift to 10 pm. 11 fresh series launching...More

World Cup finals deliver all-time high ratings
MAX claims channel share of 71.93% in the base of all channels telecasting to C&S homes across the country for India-Australia match...More

Soccer soap 'Dream Team' launches on Star Sports
"The Ball'ed and the Beautiful". That would be an apt tag line for the latest (and surprisingly unheralded) programming initiative from Star Sports...More

DD National to air 'matinee shows' on Saturdays
Doordarshan (DD) seems to be banking on the Bollywood formula to woo viewers during the afternoon slot on the last Saturday of the month...More

Murdoch Jr. meets Prasad
Close on the heels of the government giving a 90-day reprieve to Star News under a Transitory Arrangement clause in the new guidelines for TV channels uplinking news content from India, comes a "courtesy call"...More

'Kumkum' claims top spot in afternoon band
BAG Films' afternoon soap Kumkum - ek pyaarasa bandhan has beaten the veterans of the soap genre with its unprecedented success in the mid-day slot...More

IndusInd Media gets ISO 9001 certification
IndusInd Media & Communications Limited has been awarded the ISO 9001certification (for Quality Management System) by Lloyds Register Quality Assurance...More

First Take on Sahara's 'Mission Fateh'

Mission Fateh, media blitz and celebrity endorsement et al, does have its heart in right place...More

Source: www.indiantelevision.com

Other Headlines
Witcom to expand retail chain to Delhi, Mumbai
More
HLL cuts TV ad spends, turns to local media
More
Right choice: Pepsi tops slot stakes in Cup ads More
HC reserves order on Ayush ad
More
Whirlpool to launch new range of ACs
More
Born in the USA: brands battle global boycott
More
Brand Equity
Ban for the buck
More
Taking the Micky out of Nike
More
London underground More
Elephants can dance
More
Source: The Economic Times

Coca-Cola ad blitz targets urban youth More
Samsung to foray into commercial ACs
More
Gillette gives 7 O'Clock a sharper edge
More
Foodies to take a bite into forgotten cuisine
More
Source: The Hindu Business Line


Aviva Takes BOT Route For BPO Facility In India More
Future Tense: MMS Picks Up From Where SMS Ends
More
Fedders To Set Up Chain Of Retail Outlets
More
Godrej Unveils Unbranded Refined Oil For Survival
More
Dabur Pharma Plans Para IV Filing For Oncology Product
More
Ranbaxy Gets FDA Nod To Market Flecainide Acetate
More
Source: The Financial Express

The mid-priced puff More
Archies’ art gallery opens in Bangalore
More
I&B and ASCI advertising codes may merge
More
Source: Business Standard

For Avhan, it’s all about ‘humanising’ technology
More
Source: www.agencyfaqs.com

Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa

Other Newslinx International
International Headlines
An Angry Vidal Sassoon Sues P&G
More
'Catfight' Wins Awny 'Grand Ugly' Ad Award
More
Siltanen/Keehn Gets Fresh-Mex Chain's Ad Account More
Big Lots Goes Large With Advertising
More
Florida Ag Seeks Consultant For $30 Million Ad Review
More

White House To End Drugs & Terror Ads More
Source: www.adage.com


Sassoon Suit Says P&G 'Betrayed' Brand
More
Nolan Ryan Now Pitching For Baby Ruth
More
Colorado Says Its Pays To Advertise More
Aurora Names SVP-Marketing As Co-President/COO
More

Food Distributor Fleming Files For Chap. 11
More
Source: www.brandweek.com

GM Touts New Incentives
More
Nokia B-to-B Goes to Bates
More
Taylor Nelson In Talks With Interpublic On NFO More
War Worries Media Marketplace
More

Source: www.adweek.com


Irvine wins ?5,000 court appeal
More
Cut! Hollywood alters ads to help war effort
More
Source: www.media.guardian.co.uk

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