18 April 2003 Volume: 4 Issue : 82
















Todays Newsbreakers India
Media Advertising & Marketing watch
WPP's GroupM to unite media units
WPP group has created a new parent company called GroupM for its media agencies, MindShare and Mediaedge...More


Online ad spend in the UK grows by 19 per cent
Britain's advertisers have reposed their faith in the Internet. Net advertising spend in the UK grew by 19 per cent year on year to £196.7m in 2002, according to a survey by PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB)...More


MTV launches a new interactive concept in the US
The next paradigm shift in instantaneously gauging the popularity of music videos on music TV channels through mobile interactivity is here! Snap polls on the mobile phones will determine which videos will be aired on music channels...More


Ad "guru" Charles Saatchi's art gallery in London opens
A new Saatchi Gallery at London's County Hall financed was inaugurated on 17 April and will hope to attract millions of people over the years...More


Headlines

S Kotecha is BBC World's new marketing head
BBC World has appointed Seema Kotecha as head of marketing based in London. Kotecha will work closely with BBC's director of marketing Jane Gorard and will be responsible for developing marketing strategy for the channel's international teams in London, Singapore and Delhi...More

DD to offer TV service in cars
Doordarshan in talks with Japanese firms to bring in technology that allow reception of TV signals on cars...More

Morning show on Surya TV crosses 1,000 episodes

Ponpulari, the morning show on Surya TV, produced by Panorama Television, has crossed the 1,000 plus episode mark...More

MTV to launch daredevil hunt 'Bum Mein Dum'
Hosted by the official wild anchor-presenter Nikhil Chinapa, tattoos and numerous punk rings et al, the New Kwality Wall's Feast Almond Fudge sponsored MTV Bum Mein Dum is all set to launch on Friday 18 April 2003 at 5 pm...More
Source: www.indiantelevision.com

Other Headlines
HLL downs ad spend in Q1
More
Hero & Honda not to cross each other's path More
Dupont plans to set up Lycra manufacturing unit in India More
Retail booms here in times of war & slump
More
Hutch takes the Airtel call, matches STD charge
More
Source: The Economic Times

Clean Shave: Gillette India Repositions 7 O’Clock
More
Madura Garments Plans Overseas Expansion
More
Rasna Eyes Institutional Sales, To Focus On Fountains
More
SMS Volume Triples To 2.45 B
More
ITC Foods Launches Aashirvaad Salt
More
Source: The Financial Express

DD to offer mobile viewing soon
More
Tata Tea open to local brand buyouts
More
Foraying into brands
More
Source: Business Standard

Smile please, this is an insurance ad
More
Triumph Distillers plans foray into ready-to-drink segment
More
Gokaldas launches Enamor brand of lingerie
More
And now, a pen that `enhances' memory..
More
Source: The Hindu Business Line

HLL to sell Glucovita brand to Wipro More
Source: www.moneycontrol.com

Linterland to market ‘Ashtaateerthadham Mahotsavam’ in Mumbai More
Source: www.agencyfaqs.com
Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa

Other Newslinx International
International Headlines
Monster.Com Parts With Arnold Worldwide
More

Tobacco Company Shuffles Agency Assignments More
Latest Guilty Plea In Print-Ad Scandal More
February Radio Revenues Up 7%
More
FTC Sues Porn Spammer More
Primedia CEO Leaves
More

Sara Lee Names Top Global Marketing And Sales Exec More
Aegis Acquires Independent Media Services
More

Source: www.adage.com


Monster Readies Review After Splitting With Arnold
More
Diet Coke Goes to the Movies
More
Carat Buys Independent Media Services
More
Source: www.adweek.com


NBA Sales Jump Behind Lakers' Merchandise
More
McDonald's Plans Healthy Moves
More

Russell Adding Spalding To Its Team
More
Source: www.brandweek.com

Warning on posters that offend faiths More
ITV giants ready to accept sales defeat
More

Online advertising spend grows by 19%
More
Source: media.guardian.co.uk

Yahoo! to boost local ad streams via regional service
More
Source: www.newmediazero.com


WPP Creates Division to Unite Agencies More
Source: www.nytimes.com









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