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| 16 April 2003 | Volume: 4 | Issue : 80 |
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Insurance cos ad spend at Rs 1.8b in '02 Ad spend on what was considered to be the next sunrise industry was disappointing...More
TVS retains Universal McCann Two-wheeler manufacturer TVS Motor Company, today announced its decision to continue with Universal McCann as its Agency of Record...More Everything 'official' about sponsorship - cricket advertisers This is something which will make the ICC officials smile! Studies conducted by AC Nielsen as well as TAM India show that the official sponsors of the ICC cricket World Cup have managed to keep far ahead of their non-sponsor competitors...More
WIN 94.6 FM radio jockey wins Suvidha Foundation award After recognising talent on the silver screen and television, its time to make way for the radio and its many stars...More
Pepsi slashes prices of 300 ml bottles Come summer and the soft drinks market in India is all geared for another round of price war. But this time, unlike in the past, Pepsi has fired the first salvo...More News channels indulge in "Immersion marketing" Well, here is another revenue stream for TV news channels - especially those who showcase style, fashion, glamour - to provide entertainment-news programming. Its called "immersion" marketing in Fox parlance! ...More Headlines TV news channel viewer share jumps TV news viewership has gone up significantly even as new news channels are sprouting all over the place...More FTV India to change
look of IA ground staff
If you're green, you'll dye for this herbalwear More How about some MTV aftershaves & deos More Dairy Den ties up with HPCL More Brand Equity for tiny tots More Nine Indian firms figure in Forbes list More Source: The Economic Times Marks & Spencer Chalks Out Plans For Retail Expansion More ISB Institutes Sumantra Ghoshal Award More Ansal’s Plans Four Malls, Eyes Franchise Model More Amara Raja’s Initiatives To Trigger Creativity More Two-wheeler Companies Offer Discounts To Boost Volumes More Bayer CropScience Sells Pesticide Brand To Cheminova For Rs 10 Cr More Source: The Financial Express The cola price war begins in right earnest More Gillette to focus on double-edged razors More IRS, research agency part ways More Splitting hairs More Source: Business Standard Momentum Creative closes down shop More TVS retains McCann More Ambience D'Arcy ads shortlisted for more kudos More Thomas Cook launches TravelPerks More Gillette launches super premium blade More Source: The Hindu Business Line Momentum Creative closes down shop More VAT account up for grabs More Puneet Arora :Opportunities and challenges in defining the up-market audience More Source: www.agencyfaqs.com
Call for comprehensive ban on tobacco advertising More Source: www.jang.com.pk International Headlines WPP Forms World's Largest Media Services Company More GM Breaks New Campaign To Court Hispanics More Newspapers Fare Better Than TV For Gannett More Pfizer Invites Five Non-Roster Shops For Review More Worldcom Sheds Sullied Name; Will Now Be MCI More Source: www.adage.com Jaguar Pounces on New Tagline More Comdex Boots Up Global Campaign More Snapple Continues Management Consolidation More Congress Repeals Unnatural Rider More Source: www.brandweek.com McDonald's Shops Present New Work More Y&R Updates Jaguar Tagline, Logo More Source: www.adweek.com Advertisers 'wait and see' as war takes toll More Ad firm negotiates war 'haze' More Source: media.guardian.co.uk Knight Ridder reports little advertising growth More Boise Cascade sues Staples over "easy" ad slogan More Source: www.nj.com Web advertising that actually works More Source: www.cnn.com Burger King advertising contract heats up interest in WPP More Naked tableau provides suitably artistic stunt for opening of Charles Saatchi's BritArt collection More Source: news.independent.co.uk |
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