15 April 2003 Volume: 4 Issue : 79



















Todays Newsbreakers India
Media, Advertising & Marketing Watch
E-City targets new export markets

Essel Group's E-City earned Rs 24 million by marketing and exporting television software and films in the last six months...More


Luxor extends alliance with Big B
Luxor Writing Instruments has renewed its contract with Amitabh Bachchan for their leading brand, Parker...More


Samsung ties with Warner for Matrix sequel promotions
Samsung India has tied up with Warner Brothers for a worldwide campaign around the two sequels to the blockbuster hit Matrix...More



TDI looks to capture burgeoning outdoor ad market
Ad agency TDI which has been associated with Airport advertising for the last 17 years is looking to spread its wings...More


Pathfire Ads provides digital media solution
Pathfire, which claims to be a leading business-to-business provider of digital media content management and distribution services, has introduced Pathfire Ads...More


TV Ratings
TAM Top 10 Programmes (30 March 2003 - 5 April 2003)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

TAM Top 100 Programmes on different Channels (30 March 2003 - 5 April 2003)
Star Plus
Sun TV
Gemini TV
Eenadu TV
Sony


Headlines
DD plans Rs 500-billion DTH foray
DTH may help Prasar Bharati cut cost on terrestrial expansion; DD to apply for licence by month-end...More

Bid to educate consumers on CAS
Star, Sony, ESPN-Star Sports to air promos during popular shows and leverage TV stars even as Zee opts out...More

ESS sports channels off air on INCableNet in Mumbai
Premium sports channels ESPN and Star Sports (ESS) have been on the blink on Hinduja Group cable arm INCableNet, the city's biggest MSO, since sunday...More

'India's Most Wanted' Ilyasi starts 'Wanted No 1'
From India's Most Wanted on the small screen to a "wanted person" being chased by legal enforcers to a feature film called Wanted No 1 - Suhaib Ilyasi has come a long way...More

DD set to up content ante with Rs 110 billion war chest
The times they are a changin' on All India Radio and Doordarshan. Prasar Bharati will revamp the two by investing Rs 110 billion during the 10th Five Year Plan...More

Aaj Tak led the pack till end March : TAM "
The day of reckoning is here. With the NDTV news channels making their debut today, the array of news channels is finally complete - Aaj Tak, Headlines Today, Zee News, Sahara Samay, Star News, NDTV India and NDTV 24x 7...More

BBC Worldwide's 'Walking With' series to explore space
After dinosaurs and beasts, it is now the turn of space to take centrestage...More

Source: www.indiantelevision.com

Other Headlines
Bike sales likely to pick up speed in April More
Flat CTVs turn 22% cheaper More
Birla group to set up international school in B'lore
More
Direct selling & misdirected operators
More
WPP arm to introduce potent marketing tool
More
Source: The Economic Times

Commercial vehicle loan rates below 8%
More
Hutch launches 3-in1 prepaid card
More
Havmor Foods eyes Rs 40 crore turnover
More
Reshaping the shopfloor
More
‘A brand lasts forever, if it is good’
More
Source: Business Standard

Coke Joins 300-ml Cold War With Price Cut In Delhi
More
Cell User Base Doubles in FY03 At 1.26 Cr
More
JJ Valaya In Talks With Large Corporates For Tie-ups
More
DM Tools Are Effective, Says Survey
More
Voltas To Focus Aggressively On The Retail Segment
More
Source: The Financial Express

O&M Delhi bags 7 nominations for One Show awards
More
Rising adspend: A double-edged sword
More
High growth seen in women's western wear segment: Study
More
Brand preferences: What's chalk for Star News is cheese for Aaj Tak
More
`Urban lifestyle' major cause for diabetes
More
Source: The Hindu Business Line

SBI Mutual Fund moves from Euro to Bates More
Sharad Haksar gets nomination for D&AD Awards More
Source: www.agencyfaqs.com
Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa

Other Newslinx International
International Headlines
Former Gillette Exec Arrested On Fraud Charges More
Ad Spending Rebounds During Week Two Of War
More

New York Times Co. Reports Earnings Up 26%
More
Ghirardelli Awards Account To Suissa Miller
More

Henkel Wants More From P&G For Wella Stake
More
Florida Narrows Search For Consultant
More

Fitch Ann Arbor Office Buys Out Of Cordiant
More
Source: www.adage.com

Advertisers move to block ITV merger More
Easyjet accused of copying ads
More
MP calls for ban on food ads aimed at toddlers
More

Lords allow BBC to appeal against abortion ruling
More
Source: media.guardian.co.uk

FutureBrand's Elkins Leads Charge At Visa
More
FTC Okays Pfizer, Pharmacia Deal With Provisions
More

Nelly Gets Hot In Herre With EA
More
Source: www.brandweek.com

WPP Shops Take Burger King
More
Former Print Executive Pleads Guilty To Bid-Rigging, Kickbacks
More

Source: www.adweek.com

Al-Jazeera Criticized for Not Running Ad
More
Source: Yahoo! News

Very slight ad losses from war
More
Source: www.medialifemagazine.com


Omnicom seeks shareholder OK to "destagger" board
More
Source: Reuters

A star-studded launch fails to quell doubts over Saatchi gallery
More
Source: news.independent.co.uk

Ad of the Week: Slimmed-down glamour from Diet Coke
More
Source: money.telegraph.co.uk

Google Powers Growing Advertising Empire and Responds to Privacy Concerns More
Source: www.bespacific.com









Click here for the archives of our Daily newsletter
Click here to subscribe to The Ad Linx Reporter or if you want further information email us at:- newsletters@indiantelevision.com.
If you do not wish to receive this newsletter
Click here to unsubscribe.
Contact us at Indian Television Dot Com Pvt Ltd, 126/127, Kartik Complex, Opp Laxmi Industrial Estate, New Link Road, Andheri (W) Mumbai-400 053.INDIA.

Tel:91-22-56920675 /56920676/ 2673 06592/673 0660 / 26730986
Fax: 91-22-2673 0659

Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ cross various websites, indiantelevision.com cannot guarantee their validity after a day of posting.

How are we doing? Send feedback to editor@indiantelevision.com.

The Ad Linx Reporter is an Indian Television Dot Com publication.
© 2001-2005 All Rights Reserved

www.indiantelevision.com