11 April 2003 Volume: 4 Issue : 77



















Todays Newsbreakers India
Media, Advertising & Marketing Watch
Mirchandani to head Cartoon Network India strategic marketing
Nikhil Mirchandani has been promoted as executive director strategic marketing, Cartoon Network - India.The announcement was made by Turner Entertainment Network's Asia, Inc (TENA), senior vice president and general manager Ian Diamond, states an official release...More


Nielsen US announces new qualitative ratings partnerships
Nielsen Media has entered into alliances with Scarborough Research to offer the NSI Profiler—a new qualitative television rating which combines Nielsen Station Index ® (NSI) ratings with Scarborough’s qualitative consumer indices...More


36% of Indians shun US brands - Leo Burnett survey
A majority of Asians love American brands regardless of their origin whereas nearly one fourth of them have declared their apathy towards the US brands. In India, 36 per cent of respondents said they rejected US. brands, compared to just 19 per cent in Muslim-dominated Indonesia and 13 per cent in China...More

Internet ad revenues in the US at $5.95b in 2002
A slump in e-revenues in the United States was on the cards post the dotcom bust. A study conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers showed that ad revenue in the United States was $5.95 billion in 2002 (down 17 per cent from 2001)... More


Mediaware offers solution for IBF-AAAI members
Mediaware Infotech (MI) has developed an integrated credit management system (ICMS) for billing related issues involving TV industry constituents and ad agencies...More

Mediaware to set up 'Pay-per-use' platform for ad agencies, media owners

Mediaware Infotech (MI), a 12 year old company active in the field of IT solutions for the advertising and media industry, has announced some new offerings for the Indian ad and media fraternity...
More


Percept D'Mark to promote GTC's new brand Platinum
So what if government directives prevent cigarette brands from advertising in conventional media - high profile events may still be the solution!... More

Headlines
Roy vows to resist political pressure
Unveils look and feel of NDTV India, NDTV 24x7 news channels in 14-city press conference connected live via V-sat...More

Govt turns down license fee proposal
There is no proposal to re-impose licence fee on TV and radio sets, I&B minister RS Prasad told the Lok Sabha today...More

Ektaa skips Ficci seminar on women
Even as Kapoor was missing, I&B minister RS Prasad reiterated his stand of 'no control, but self-regulation'...More

Of glamour, reel and real
It was a classic case of a set of glamorous people robbing the glam of the word glamorous. Reason: some were not prepared, while others refused to be drawn out of their own world...More

SC postpones decision on Zee's 'Kanhaiyaa'
The Supreme Court, which was expected to deliver its final verdict on Monday, 10 April 2003 about the Zee's beleaguered Sunday morning show Kanhaiyya, has postponed the adjudication for a later date...More

Short film with TV stars selected for US festival
Kuchh Ruke Hue Lamhe - When Time stood Still, a 50-minute low budget film has been selected for the New York International Independent Film and Video festival 2003...More

NTV to introduce real time graphics with isle’wiz
National Television (NTV), Bangladesh, has become the first broadcaster in Bangladesh to acquire real-time graphics content creation and automation solution - isle’wiz - for its satellite television channel, slated to go on air in April this year...More

CNBC Asia Pacific, Shanghai Media announce strategic partnership
CNBC Asia Pacific and Shanghai Media Group jointly announced a strategic partnership today...More

TV filmmaker sells 'Meri Marzi' rights
Deepak Bukshi, who has directed several TV serials, ad films and telefilms, has sold the rights of his first feature film Meri Marzi to Raas Infotainment...More

Govt to heed KPMG suggestions on entertainment sector
The Indian government will consider the suggestions made in the FICCI-KPMG report titled "The Indian entertainment sector - in the spotlight" while formulating policies...More

Murdoch seals $6.6 billion deal for Hughes Electronics
The timing was certainly apt. As American-led forces marched into Baghdad, Rupert Murdoch's media empire News Corp, which has made no bones about it's unambiguous and undivided support for US president George Bush's invasion of Iraq, made its own victory announcement...More


Tube Talk
DD to air 'The Paintings of India' from 20 Apr
More
Source: www.indiantelevision.com

Other Headlines
Hutch, BPL, Bharti Up The Ante On Brand Building
More
DHL Brand Relaunched Post-global Integration
More
‘Consumer Durables Sector Set Poised To Grow’
More
Shoppers’ Stop To Set Up More Outlets At Malls
More
Navodaya Eyes NRIs For 3D Movie
More
ABTO Figures Show Reliance Info Close To Mobile Million
More
Source: The Financial Express

GM, BMW to work on refuelling for hydrogen cars
More
Dark horses set pace in FMCG brand race More
Kerala B-schools hit the big league
More
Lights out: Concorde takes a bow
More
Durables growth slips 20% in Jan-March '03
More
Source: The Economic Times

DHL turns umbrella brand
More
Montessori’s Indian foray
More
Source: Business Standard

Mirinda brings new endorser for TN
More
Who will bell the `surrogate' cat?
More
Nikhil becomes new ED for Cartoon Network
More
UB launches premium brandy
More
`Secret of strong brand building is positioning'
More
3 Roses tea, Tamil movie in promo tie-up
More
Regional channels are the losers during World Cup: TAM Media
More
Source: The Hindu Business Line

Top agencies vie for Sundaram Finance account in Chennai More
O&M, Ambience and Saatchi get Finalist nominations at One Show 2003 More
‘Ozone Day’ gets Burnett India a nomination at 2003 D&AD Awards
More
Source: www.agencyfaqs.com


To grab South Asian eyeballs, PETA is aiming below the belt
More
Source: The Indian Express
Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa

Other Newslinx International
International Headlines
Dupont Narrows Review To Five Agencies More
Fitch Worldwide Buys Out Of Cordiant
More
Ongoing Cost Cuts At Dow Jones Boslter Results
More
Campbell Names President For North America
More
Euro RSCG Wins $20 Million Cap Gemini Account
More
Fortune Brands' Top Marketing Exec Leaves For Hershey
More
Source: www.adage.com

Who wants to be a billionaire?
More
ASA rejects Freeview complaints
More
Chime hires Farr to boost ad business
More

Shedding light on advertising's Grey area
More
Lords allow BBC to appeal against abortion ruling More
Source: media.guardian.co.uk

Changing Marketplace Is Focus of 4A's Conference More
Ernst & Young Taps Euro RSCG for $20 Mil. Global Account
More

Grey London Gets New Managing Director
More
Source: www.adweek.com


7-Eleven Brewing Private Label Beer Biz
More
Spitzer Fires Legal Salvo At Wal-Mart
More

Hershey Names Marketing Vet SVP/CMO
More
Source: www.brandweek.com

World-class advertising works More
Source: www.pressetext.com


Returning To The Ad Front More
Source: www.newsday.com

ASA publish Internet Advertising survey More
Source: www.net4nowt.com









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