10 April 2003 Volume: 4 Issue : 76





















Todays Newsbreakers India
TAM Adex
WC floored regional, movie channels

Regional language stations and Hindi movie channels the hardest hit during the Cricket World Cup - TAM Adex. More

Media, Advertising & Marketing Watch
Baazee to auction 'Devdas' props, costumes
This is an initiative that gives the Bollywood buff a chance to own items used in the fluffy weepfest Devdas. The baazee.com auction is offering several items from the film...More

Headlines
HC postpones cable case ruling
Mumbai HC division bench to hear cable-related petitions on 23 April. Till then, 7 March ruling applicable...More

IBF 'yes' to news telecast 'guidelines'
Follows government missive to IBF that a set of guidelines need to be evolved regarding coverage on news channels...More

Uncertainty prevails in Mumbai over CAS, DTH
There is a lot of uncertainty amongst the cable trade in Mumbai, the country's business capital, about the roll-out of conditional access system (CAS) in July 2003...More

Vijay Singh is the new I&B additional secretary
India's Information and broadcasting ministry has got itself a new additional secretary (broadcasting) - Vijay Singh as Anil Baijal has been moved to Delhi Development Authority (DDA) from the ministry. ...More

MAA TV to celebrate one year with news channel
Today India’s first paid digital Telugu satellite television channel MAA TV will celebrate one year of operation...More

etc network completes a year as part of Zee
etc networks recently completed one year of its association with the Zee family...More

BBC in talent hunt for second edition of 'Jasoos Vijay'
BBC World Service Trust is hiring. After a successful run of the first edition of its interactive TV detective series Jasoos Vijay, which airs every Sunday at 9:00 pm on DD- National, the NGO arm of BBC World Service is planning a second edition of the show with a few new additions to its team...More

Hallmark acquires 'Mad About You' from Sony
Family oriented Hallmark has announced that it has acquired three shows from Sony. The aim is to strengthen the late primetime programme slots, which air weeknights at 8:30 pm with a replay the following day...More

ESS claims excellent response for 'SportsCenter'
It may have burnt its fingers with its pre and post-match shows around the cricket World Cup but when it comes to sports news updates ESPN Star Sports (ESS) is right on the money...More

'Millionaire' major guilty of cheating; escapes jail term
Army major Charles Ingram, his wife Diana and Tecwen Whitlock, narrowly escaped spending time in jail after being convicted of cheating.by using coughs as a code...More

Discovery channel launches 'Discover India' series
Niche infotainment network Discovery channel has launched Discover India, a new series which will showcase modern and contemporary India...More

Iraq US Conflict
BBC scores with Indian viewers during Iraq conflict
With the ongoing Iraq conflict gaining momentum viewership for news channels have received a boost. While the long term viewership impact remains to be seen BBC World claims to be making significant strides in the country...
More

Tube Talk
Ten sports to air English FA Cup semi finals
More
'Kyunkii...' readies for a double wedding
More
Aus - WI cricket clash kicks off today on ESS
More

Source: www.indiantelevision.com

Other Headlines
Carat CEO quits to take a break
More
SMS Pharma to foray into healthcare products
More
JWT study casts new light on consumer attitudes
More
Honda hopes to double scooter sales — Launches new model `Eterno' aimed at middle class
More
LG sets aside Rs 20 cr for Celebration promo
More
Chinese durables major Haier to enter India
More
Source: The Hindu Business Line

Tisco branded business seen at Rs 4000 crore More
Turkish MNC enters Indian shoe care mart
More
Telco to launch 9 new models
More
The retail time bomb
More
Source: Business Standard

Swarovski Eyes Indian Market With India-specific Catalogue
More
Source: The Financial Express

Sulina Menon to take over as CEO, Carat India More
Divya Radhakrishnan quits Optimedia; to join The Media Edge More
NDTV signs up Rs 10-12-crore of advertising prior to launch
More
Source: www.agencyfaqs.com


Honda bikes to hit Indian roads next year More
Cooking mediums, foods drive FMCG sales More
Brand ZOD! tops with Indiatimes support
More
Pondicherry gesture to entrepreneurs promoting Tourism
More
Radio tags may track shirts, razors and shoppers
More
Source: The Economic Times & Brand Equity
Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa

Other Newslinx International
International Headlines
Wieden, Sony Finalizing Deal for Aiwa Account
More
Temerlin Breaks New Series of Subaru Spots
More

TBWA\Chiat\Day Gets Pennzoil Creative
More
Starlink Wins $150 Million Gateway Media
More
Source: www.adweek.com

Chime hires Farr to boost ad business
More
Gone but not forgotten - the PG Tips chimps
More

Hong Kong in hot flush over ad blunder
More

Source: media.guardian.co.uk


Masters Golf May Go Sponsorless Next Year
More
Telecom Alltel Awards Creative Account To DDB
More

WPP Launches New Global Direct And Digital Network More
Forbes.com to Flog Its Online Ad Success
More
Source: www.adage.com


Supercuts Styles New National Effort
More
FBI Uncovers Recruitment Campaign
More

Pepsi Bets A Billion Bucks On The Summer
More
Source: www.brandweek.com

Brands Becoming Stars of the Show More
Source: www.usatoday.com


Brighter ad $ outlook, even with the war More
Source: www.medialifemagazine.com

Golden chance for advertisers More
Source: www.nzherald.co.nz


Cable, satellite TV advertising possible if Channel 10 closes More
Source: new.globes.co.il












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