1 April 2003 Volume: 4 Issue : 69























 











Todays Newsbreakers India
Executive Dossier
"We need to change our focus from just thinking about TV"
...More
WPP marketing communications south Asia CEO, Andre Nair

Media, Advertising & Marketing Watch

PRCAI launches in western region
Public Relations Consultants Association of India (PRCAI), an industry body established in 2001 to develop standards, ethics, expertise and knowledge in the public relations industry in India, has launched its Western Region Chapter...More


Headlines
Subhash Chandra on 'Lessons in Excellence'
Zee CMD Chandra speaks to CNBC's Raghav Bahl and Gita Piramal on issues relating to corporate restructuring...More

Work on for Zee Biz news channel
The business news channel that the Zee Group is planning to be named Zee Biz; launching June or July...More

Channels must air govt. health campaigns
Union health minister Sushma Swaraj exhorts private channels' to create awareness about health related issues...More

Aaj Tak to revamp programming from today
The leader has to keep pace with the times too...More

Exim policy expected to boost investment in entertainment sector
The Indian government's new Exim (export-import) policy unveiled today lays emphasis on the entertainment industry, apart from giving a massive thrust to services, exports, removal of restrictions on exports and making the Export Promotion Credit Guarantee scheme more flexible...More

Zee's 'Kanhaiyya' gets a breather from SC
The Supreme Court has given temporary relief to Zee's beleaguered Sunday morning show Kanhaiyya...More

Slew of new soaps on DD Metro from today
It's raining soaps on Doordarshan Metro. Four new shows -Deewar , Aane Wala Pal, Papa and Kinare Milte Nahin from the IPTV (Indraprastha Television Network) - Unitech Cinevista Limited stable will be launching on the channel over the next two days...More

Consumption of television up last year: Eurodata survey
The uptake of the electronic medium shows no signs of slowing down. The average time spent by the television buff across the globe last year went up by three minutes each day, touching a figure of three hours and 24 minutes...More

Discovery announces partnership with primatologist Goodall
Noted zoologist Jane Goodall has moved to the Discovery network, ending a long association with National Geographic, where she worked as the explorer-in-residence...More

Iraq - US Conflict
BBC Hindi launches Iraq helpline for Indian expats
The BBC has come up with a helpline to assist Indian families worried about the well being of their relatives working in the region...More

BBC websites claim 180 m. impressions due to Iraq conflict
News organisations are seeing a spurt in the take up of services offered not just on air, but also online on account of the ongoing Iraq conflict. A case in point is the BBC World Service which claims that its international sites have attracted 180 million page impressions this month - more than 80 million of them in the last eight days...More

TV Ratings (16 March 2003 - 22 March 2003)
TAM Top 10 Programmes
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


TAM Top 100 Programmes on different Channels
Set Max
Star Plus
Sun TV
DD1
Sony
Gemini TV

Source: www.indiantelevision.com

Other Headlines
IDBI Bank Launches Easy Fill More
Ceat Taps Tubeless Radial Tyre Market With Spider
More
McDonald’s Grows Up The Value Chain
More
Personality Plans Two New Apparel Lines By July ’03
More
Consumer Durables: Ichiban Debuts In India Market With Select Range
More
Source: The Financial Express

SS Music launches talent hunt; allocates Rs 1.5 crore for promotions
More
World Cup 2003: No winners from Indian advertising - Part II
More
rmg david wins Hero Mindmine account
More
Source: www.agencyfaqs.com


Citizen Watches shifts base to Bangalore — Creative duties move from RK Swamy to Hakuhodo Percept More
Whirlpool to unveil new AC models soon
More
Green signal to Volkswagen
More
IOC launches low-sulphur, branded fuels
More
Source: The Hindu Business Line


Auto parts exports set to grow by 35%: ACMA
More
Cadbury's comes up with innovations
More
Reliance keeps fuel retail strategy under wraps More
Electronic fund transfer to kick off from today
More
Local firms go on a ship-shopping spree
More
Source: The Economic Times

Ogilvy chief says 70% of CRM investment not productive
More
Oxemberg’s reverse stitch
More
The architecture of Brand IIT
More
‘Managing perception leads to value gain’
More
Source: Business Standard
Thought for the day

"Advertising may be described as the science of arresting the human intelligence long enough to get money from it".
- Stephen Butler Leacock

Other Newslinx International
International Headlines
Chiquita Seeks Appeal With Soccer Community
More
AmEx Has A Ball In Pro Hoop Spots
More
Rite Aid Effort Sends Women To Camp More
Kmart Cuts Corporate Jobs In Shake-Up Plan
More

Musicland Notes Are Off-Key For Best Buy
More
Source: www.brandweek.com

Berlin Cameron Names William Grogan President
More
Cablevision In Talks With Three Agency Teams
More
Marketers Get More Time To Set Up Do-Not-Call Changes More
Sony Names New President-Ceo For Electronics
More
Sec Challenges Aol On $400 Million Ad Deal
More

'Usa Today' President-Publisher Leaves Daily More
Source: www.adage.com


Ever been ad?
More
Fleet Street not yet destined for a cull despite doom-sayers
More
Source: www.media.guardian.co.uk

Advertisers put faith in net More
Source: www.thecouriermail.news.com.au

Effective ad is about consumers More
Source: www.biz.thestar.com.my

Online ad sector finally gets some hard data More
Source: www.theage.com.au

Debut Launch Of Advertising Festival In Paris More
Source: www.pressetext.com

Inventor angry over Iraq radio campaign
More
Ad of the week: Honda's stunner
More
Source: www.telegraph.co.uk
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