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21 January 2020 | Volume 9 Issue No:87 |
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MAM | Marketing |
ASCI releases guidelines on award referencing in ads |
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The Advertisement Standards Council of India (ASCI) has introduced guidelines for usage of awards/rankings in advertisements effective 1 February 2020.
According to a press release, "Consumers are sometimes misled into believing that an award or ranking which is given to a brand, product, institute or service makes it superior and /or more authentic."
continue reading... |
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MAM | Media And Advertising |
WolfzHowl collaborates with Leap Frog Strategy for brand management |
WolfzHowl Strategic Instigations, the 7-year-old brand strategy firm founded by Kalyan Ram Challapalli has entered into an alliance with Semiotics specialist firm, Leapfrog Strategy Consulting. Given this new marketing era, both partners in the alliance believe that new thinking, specialised know-how and collaborations are the future of brand strategy solutions.
Wolfzhowl strategic instigations founder Kalyan Challapalli said, "Interrogation of culture and consumer behaviour from a multitude of dimensions and with greater depth is essential in the post digital world, to create lasting impact.
continue reading...
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MAM | Marketing |
Subway India launches TVC for Chhota Sub |
Subway India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea 'Chhota Sub Khao, Aur Jo Marzi Le Aao' in an entertaining way.
The TVC is centered around young college students. It highlights on how the new Chhota Sub, with its attractive price point, gives them a license to indulge in buying things from the savings made. In the film, a student is shown having Chhota Sub in the classroom.
continue reading...
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