19 Sep 2002 Volume: 3 Issue : 41


















Todays Newsbreakers India
Top Story
Quo vadis Star India's Raj Nayak
Star India CEO Peter Mukerjea yesterday had meetings with executive vice-president sales & marketing Raj Nayak after reports appeared that he had resigned from the network... More


Media Advertising & Marketing Watch
Max's 'Predikta' another effort to lure viewers
In a bid to connect further with viewers, SET Max has announced an interactive contest related to the ongoing ICC Champions trophy... More


Cell force to the fore - Orange ties with KEO in Mumbai

Mobile service provider Orange has announced that it has brought the international KEO project to Mumbai by which Mumbaikars can send a message through SMS which will be stored uncensored onto the KEO satellite...More


MTV lampoons Bollywood 'Bichde Hue' style
MTV has employed its out of the box thinking once again and launched the Bichde Hue Bhai contest ...More

Ad revenues drop 55 per cent on 9/11 anniversary in US
It may not come as a surprise, but the broadcast day of 11 September 2002 was a bad day for the television business in the US... More

AOL offers access to NGC's Egyptian expedition
America Online is bringing the ancient past online with a unique feature that offers exclusive access to the diary of a National Geographic correspondent who trekked across Egypt to discover the secrets of the sacred land... More

Headlines
Vijay TV claims to have inched past KTV
"It's no longer a fight for the third slot," affirms the programming head of Star India's Tamil language channel, Suresh Iyer... More

Is the new Aaj Tak channel English or regional?
The India Today Group is starting another news channel and is seeking a no-objection for uplinking. But there is a catch: permission has been sought for a regional language news channel and not an English one... More

InHouse promoters launch Metalight; 3 films ready
Metalight Productions is being positioned as a "strategic motion picture venture" cutting across genres that will churn out 12 films a year once it is fully onstream... More

New study offers insights into future TV scenario in the UK
A major new study into the future of television was released yesterday by Britain's Independent Television Commission (ITC), setting the scene for Parliamentary debates on the Communications Bill... More

Hallmark to strengthen late night slot next month
Hallmark is taking special pains to strengthen its position in the late night block... More

KEO satellite targets end 2003 launch
The KEO satellite scheduled to orbit around 1800 kilometers above earth for 50,000 years will be launched at the end of next year... More

Executive Dossier
"We hope to have a news and music channel in the bouquet by December"
Shantonu Aditya, Sony Entertainment Television India's head president Discovery-SET India JV The One Alliance
More

Good Relations needs Account Mangers Agiv (India)Pvt. Ltd. needs Service Engineers / Marketing Execs. Production house needs AD's, Scriptwriters, Marketing Executives.Television Channel requires Regional Managers. Animation Studio requires Animators / Systems Administrator

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Other Headlines

Vijay Verma leaves Everest; is “exploring options”
More
Siyaram: Becker serves a global statement
More
Equus picks Development Credit Bank's retail account More
"Media planners should go beyond the broad demographic definition of a target group. " Arpita Menon, media director, Lodestar...
More
Source: www.agencyfaqs.com


Reebok Unveils Apparel Range For Women
More
Hero Motors Makes A Smart Move
More
i-flex Sets Up Business Intelligence Division
More
TVS Electronics Eyes Bigger Share Of Peripherals Pie
More
Speedera May Set Up CDN Platform In India
More
Marico Readies Net Portal System With MIDAS Touch
More
‘IT-savvy Sectors Embrace Web-enabled Solutions In A Big Way’ More
Experts Outline Roadmap For Retailing Industry
More
TDSAT Issues Notices To Trai, Bharti On Default Traffic More
Ranbaxy Labs Gets US Nod For Augmentin Version
More
USV To Make Biotech-based Medicine For Foot Ulcers
More
Organised Retailing Growth In Semi-urban, Rural Areas Seen
More

Nestle Shares Rise As Hershey Sale Scrapped
More
Source: Financial Express

Hero Motors launches 75cc Smart bike More
TVS Electronics launches Proton printer
More
Caparo group begins production at Pithampur plant
More
Tata Infotech Education to set up more centres
More
i-flex launches business intelligence unit
More
Liberty Shoes taking steps to `gauge consumer response' — Earmarks Rs 6 cr for ad campaign
More
Ogilvy Outreach upbeat on vision
More
`Air Sahara plans 3 daily Chennai-Mumbai flights
More
Air India to purchase 17 long-range aircraft
More
Balco firms up investment for Korba expansion
More
Weston launches flat TVs, audio products
More
Diners Club, Citibank, Taj team up to launch hospitality card
More
Britannia fresh milk launched in Kovai
More
Sarabhai space centre contests for students
More
18 agencies chosen for IT@school project
More
BPL launches news alert service
More
BPL Mobile switching centre launched at Madurai
More
Getit to launch `access' service
More
Source: The Hindu Business Line

PwC partners approve IBM merger More
Indians go plastic, card spend surges
More
Mountain Dew to give Limca fizzy fight
More
Reebok signs up Kaif to endorse brand
More
McDonald's to ink pact with Nestle
More
LML takes Freedom to focus on mobikes More
IBM-Red Hat tie-up to step up Linux presence
More
Ogilvy Outreach set to clock 56% growth in biz
More
'India is the best market' ET INTERVIEW / HIREN PATEL
More
Two-wheeler majors force price cuts down OEMs' throat
More
Hero Motors launches 'most fuel-efficient' bike
More
Cigarettes are back in fashion, sales up 4%
More
Playgirl's 'Men of Enron' magazine debuts
More
Weight-loss ads may be taking you for a fat ride
More
Source: The Economic Times

Telco to launch Tata Indigo soon More
L S Nayak resigns as Star TV's executive VP sales More
'SEBI wants to add greater transparency to the entire process of takeover' More

Source:www.moneycontrol.com

FDA okays Ranbaxy drug More
Hero Motors set to pick pie in Benelli
More
Hero Motors developing step-thru for Rs 5000
More
Modern Foods baking a revival this fiscal
More
FedEx in India spread plan
More
Kalyani Sharp to launch refrigerators
More
Compaq integration helps H-P improve storage business
More
Vital Care’s new herbal product
More
Airtel bags top slot in HP
More
Source:Business Standard

Thought for the day

"The biggest problem which besets almost every agency is the problem of producing good campaigns. Copywriters, art directors, and television producers are easily come by, but the number of men who can preside over an agency's entire creative output - perhaps a hundred new campaigns every year - can be numbered on the fingers of one hand. These rare trumpeter swans must be capable of inspiring a motley crew of writers and artists; they must be sure-footed judges of campaigns for a wide range of different products; they must be good presenters; and they must have a colossal appetite for midnight oil."
- David Ogilvy

Other Newslinx International
JWT Chicago President Steps Down More
Pop Star's Bid For Space Travel Back On Track
More
Off The Sales Block, Hershey Looks Ahead
More
Hill Holliday S.F. Names Agency President
More
Publicis Mid-America Names New Ceo
More
Bcom3's Arthur Selkowitz To Retire
More
Source: www.adage.com

BBH Buys into Sao Paulo Agency, Neogama
More
JWT Chicago's Heffernan Exits
More
Lisa Unsworth Leaving Arnold
More
Source: www.adweek.com

"Truth" Campaign Reaching Target Audience
More
Jack Thinking Out Of the Box For Expansion
More
Source: www.brandweek.com

Ad offices implicated in sponsorship scandal raided More
Source: www.herald.ns.ca

The Studio Upstairs Delivers KOOL Campaign More
Source: www.uemedia.com

FTC Releases Report on Weight-Loss Advertising More
Source:www.ftc.gov.in






















 

 

 

 

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