28 Oct 2002 Volume: 3 Issue : 65





















Todays Newsbreakers India
Media Advertising and Marketing watch
Sponsors make a beeline for 'Lagaan' premiere on SET
It will be raining ads on Sony Entertainment Television when Oscar nominated Lagaan airs on the channel on 27 October... More


Applied's pay-for-performance ad serving solution
Applied Semantics a leading software tools and applications provider for unstructured data management has launched AdSense, touted to be the industry's most advanced contextually targeted pay-for-performance advertising solution... More

Wireless marketing campaign for 'Knockaround Guys'
m-Qube, a provider of mobile marketing, has launched a short message service (SMS) marketing campaign in the United States in conjunction with the New Line Cinema movie Knockaround Guys, which stars Vin Diesel XXX and John Malkovich. The film debuted in theatres earlier this month... More


Headlines
ESS announces two shows with Sachin
ESPN Star Sports' brand ambassador Sachin Tendulkar opens his television innings with two new weekly programmes... More

US sniper coverage delivers record ratings
All-news networks Fox News, CNN and MSNBC garnered monster ratings following blanket coverage of the Washington sniper case in the US... More

After the tiger for MAX, its 'Chhota Birbal' for 2NZ
After the success of the tiger animation he did for the SET MAX for the ICC Champions Tournament, animator Kireet Khurana is ready with Chhota Birbal , an indigenously created and developed cartoon character... More


NDS rejects latest charges by Measat

News Corp technology arm NDS Group has responded to the latest suit filed against it by Malaysian billionaire Ananda Krishnan's satellite group, MEASAT Broadcast Network Systems... More


Tube Talk
Nick readies itself for festive season
More
Source: www. indiantelevision.com

Other Headlines
Norms For FDI In Print Likely Before Winter Session
More
Indian Insurance Market Gaining Depth, Say CEOs
More
Realty Consultants Take To Web For Real-time Data Offering
More
Jagatjit Stirs A Brand New Cocktail For Non-alcoholic Products
More
Adidas Kicks Off New Initiatives To Strengthen Distribution Network
More
Cobra Beer To Be Rolled Out Across Metros By March 2003
More
Nina Ricci To Re-enter Male Personal Category
More
AirTel Bill Payments To Turn Mobile
More
Modi Entertainment In Legal Wrangle With Stracon, TWI
More
Unlock Neem Vast Potential, Combat China Entry’
More
237 Companies’ Aggregate Net Up 10.5% In Q2
More

The Udipi Model
More

Source: Financial Express

Campaign to boost coffee drinking
More
Booksellers hope to rake in the cash from exports
More
M&M unveils Bolero sports variant
More
Boots Piramal plans line extensions for its brands
More
Kalam to switch on IT.Com in Bangalore today
More
Hind Lever to revamp oral care portfolio
More
Hyundai to position Santro as ‘young car’
More
Coke to set up body for charity
More
Source: Business Standard

Sehwag the Endorser: In the footsteps of Tendulkar? – Part I
More
Business Standard goes for a new design
More
The case studies on the Effie Awards 2002 shortlist...
More
ESPN Star gains, IBP, Tata Power slide
More
Source: www.agencyfaqs.com

Aggressive marketing
More
Kairali ayurvedic centres in North
More
Bangalore co to market Chinese gas ovens
More
IPRs losing ground
More
Derby Clothing plans more outlets
More
Logo for Indian tea launched
More
DoT may slash licence fees of operators
More
Facelift for more tourist spots
More
Source: The Hindu Business Line

Thums Up campaign seen riding pillion on 7Up ads More
Insurance firms jump on to brandwagon
More
'Even in lighting brand plays a role'
More
Skoda to stir up used car market More
Santa unlikely to bring expensive gifts this X'mas More
New York tells MSN's butterflies to fly away More
Inventory piles up as bike sales hit a bump More
TCL plans second foray into India, scouts for OEM More
Healthcare could be the next growth pill More
Wockhardt plans US, Europe foray More
Hyatt to part ways with Saraf in Delhi More
Accor shifts focus to masses, plans budget hotels More
SMS rush may end as cell firms return to pay mode More
WorldCom women pose for Playboy More
Source: The Economic Times

Thought for the day

"The Internet holds immense potential as a marketing tool. As an interactive medium that reaches around the world, it promises an interpersonalization of advertising. As mass communication becomes mass-interpersonal communication, marketing efforts become more efficient, effective, and extensive."
- Jef I. Richards

Other Newslinx International

Agency Wins $6.8 Million Judgment Against Carat More
P&G Exec Named Mcdonald's Senior Marketing Vp More
Latest Guilty Plea In Print Ad Scandal More
Hyundai's Asian-American Account Goes To Uri More
Local Communities Square Off Over Tourists More
Fedex Drops Sponsorship Of Racing Series More
Iomega Awards Account To Suissa Miller More
WPP Reports Weak Third Quarter More
Mccann-Worldgroup Finance Exec Departs More
Source: www.adage.com

IPG Wins Bank of America More
Jury Awards IMS $7 million In Lawsuit Against Carat More
Print Broker Latest to Plead in Bid-Rigging Investigation More
Farrell Will Join Publicis More
P&G Exec Takes McDonald's Marketing Post More
Knight to be Majority Stakeholder of Vinton More
Food Network Begins Agency Search More
Sixth Print Executive Pleads Guilty in Color Wheel Case More
Fallon Debuts Second BMW Films Series More
Source: www.adweek.com

Jack C-Store Concept Coming Out Of The Box More
NYC Catches Microsoft For Butterfly Promo More
McD Names P&G Exec New SVP-Marketing More
Princess Cruises Abandons Royal Caribbean For Carnival More
Starbucks Continues To Brew Expansion Plans More
Colorado Tourism Push Springs National Effort More
Source: www.brandweek.com









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