.7 7 May 2002 Volume: 2 Issue : 49  







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Todays Newsbreakers India
Media, Advertising & Marketing Watch
Ad Age Announces Best of American Advertising Awards in 2001
US-based marketing and advertising magazine Ad Age has announced the winners of the best of advertising for work produced for TV, magazines, newspapers and out-of-home categories in the U.S in 2001... More

Indian ad spend just 0.4 per cent of GDP - PwC Survey
A recent survey conducted by PricewaterHouse Coopers on 'global entertainment and media business, concluded that the ratio of advertising expenditure to GDP in India is about 0.4 per cent. More

Headlines
Chacha Chaudhary arrives on Sahara TV next week
Indigenous comic strip character Chacha Chaudhary will come to life on Sahara TV from 13 May. More

Discovery will come to Mumbai for second instalment of 'World Birthday'
Discovery channel returns to India for the second instalment of its reality show featuring babies, World Birthday. More

Tara Marathi to start distance learning programmes
The revamped Tara Marathi is ready for the second phase of its relaunch with a slew of new programmes and novel concepts that kick off 13 May. More

Tube Talk
Watch the UEFA cup final live on Star Sports
Star Sports has announced that it will telecast the final of this year's UEFA Cup competition live from Rotterdam. More

Marketing expert Tushar Mali is ESPN STAR Sports' Super Selector
The April winner of ESPN Star's Super Selector Show amassed a record breaking 4000 points, winning a chance to join the channels' commentary team at Lord's and the Oval during the forthcoming India tour of England. More
Source: www. indiantelevision.com

Other Headlines
Radio Today tuning in for action More
Kareena to star in Pepsi's new ad More
Empee on brand launch spree More
Source: Hindu Business Line

Net telephony: ISPs block each other More
Crossword to set up six ‘corners’ in Mumbai More
GM to leap with Panther in utility vehicle market More
Ice cream cos cut prices in Gujarat
More
In 2 years, there will be 15.7m mobiles in India
More
IFC to invest $2m in Webdunia
More
Audio industry still on the skid lane More
B-segment cars zoom ahead More
Idea Cellular not in race for Spice stake: Aga
More

Parke Davis, Pfizer merger by end ’02
More
Fiat dream: Taking Schumacher & Sachin for a drive More
SWC records highest sales of beer in India More
Kakkar, Guruprasad to buy island More

The making of a cult brand, and keeping the faith More
Source: The Economic Times

Fairness Products: Big Players Step Up Brand-building Exercise More
Mirc Launches ‘World Cup To World Cup Warranty’ Scheme More
Best Foot Forward: FIFA Places World Cup On The Net More
MTR Readies Soup Concentrates, Chappatis More
Sify Lines Up Promos Across iways
More
Lifting Of Restrictions Had Little Impact On Foreign Liquor Inflow More
source: Financial Express

Lowe pockets Sony-Ericsson account More
Radio Mirchi banks on reach and hype
More
Source: www.agencyfaqs.com


Onida Infotech to merge with parent More
Source: Hindustan Times


Ad rush for prime time slots More
PepsiCo in juice drive, to uncork 7 Slice variants More
ICICI Bank to offer pre-paid mobile cards via ATMs
More
Which is the ‘real’ thing? More
For your eyes only More

Source: Business Standard

Idea Cellular launches !dea Chit Chat More
Amul plugs price, value-add on ice-creams More

Global voice messaging service by AirTel soon More
Source: www.moneycontrol.com
Thought
for the day
"Braggin' IS advertisin'."
-- Jef I. Richards (1997), advertising professor, The University of Texas at Austin
Other Newslinx International
Ogilvy Awarded Over-the-Counter Version of Claritin More
Progress Energy to Mullen
More
Deutsch Gets Special Order
More
Legacy Targets Women Smokers
More
Graphics Supplier Pleads Guilty to Conspiracy
More
Bates Fights To Keep Irvine Office Afloat
More
Straw to Join BBDO
More
Big Three: Still Waiting for Recovery
More
Source: www.adweek.com

Avis Tries Hard With Four TV Spots
More
Sprint in Symbolic Push
More
Cindy Crawford Pumps 24 Hour Fitness Effort
More
JC Penney Plans To Rise For Fall
More
Jiffy Lube Greases Wheels With New TV, Radio
More
Source: www.brandweek.com

AD Age Best Awards Honor Year's Top Ads
More
BBDO To Slash 50 Jobs In N.Y. Office
More
Netratings Acquires @Plan For $18.5 Million
More
New TV Campaign For Lithium Batteries
More
Gillete Hypes 'Better Bristles, Beautiful Teeth'
More
Hispanic Radio Marketing Unit Launched More
GMAC Taps Two Shops for dietch.com
More
Infomercial Hyped Laundry Product Goes Prime Time
More
Source: www.adage.com

Unilever claims innovation with aloe vera sensitive detergent
More
McCann lands international biz for Thomas Cook
More
Thailand to introduce graphic warnings on cigarette packs
More
MTG secures strategic foothold in Russia
More
Top Italian daily asks shareholders to defend it from government influence
More
Activision unveils international campaign for Spider Man video game
More
Source: www.adageglobal.com

 

 

 







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