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| .7 6 May 2002 | Volume: 2 | Issue : 48 |
Jupiter Media Metrix report recommends media buy spread across online networks Jupiter Media Metrix has reported that contrary to widespread belief, advertising buys across fewer online networks are often far less efficient than buys across several networks. More ESPN Star promotes Greg Hayes to strengthen ad sales approach Hayes' expanded role will see him oversee ad sales of both channels in all markets in addition to his role as head of the company's multimedia initiatives. More BBC World Weather has new SWISS sponsor BBC World, has signed a significant new advertising with SWISS/Crossair, the new airline launched in march this year. More Headlines CNBC partners Sun and SAP to launch Industry Vector The Industry Vector, to be held on 9 May at the Taj Poolside in Mumbai, will witness the participation and interaction of key business leaders, policymakers and opinion leaders on specific industry issues. More MTV's Video Music Awards Return To New York City The 2002 MTV Video Music Awards will be hosted for the fourth time running in New York city and will be aired live on the channel from Radio City Music Hall on 29 August this year. More Programming Prognosis Sa Re Ga Ma Pa - Some finetuning in order This week, Koushik Saha delves into the making of Zee's sequel to the popular Sa Re Ga Ma. More Tube Talk Sony to telecast Ceat Cricket Rating Awards Sunday Sony TV will telecast the sixth International Ceat Cricket Rating Awards,which were held in Mumbai in March this year. More Spider-Man and Tribeca Film Festival on BBC's Talking Movies Spider-Man and the Tribeca Film Festival feature in this week's Talking Movies, the film review and magazine show on BBC World. More CNN World Sport to focus on football World Cup From 31 May to 30 June, CNN's sports bulletin World Sport will keep viewers updated on the latest news, stories and scores from the Football World Cup. More Source: www. indiantelevision.com Other Headlines As cola wars rage, this price bubble won't burst More Fiat India pins hopes on new Siena variants to break even More New BPL Mobile services More Source: Hindu Business Line Baskin Robbins revamps India ops More Centaur to be re-branded as Radisson More Fiat driving Palio to greater success More Ranbaxy prescription to add OTC, herbal remedies More Cement companies bet on rural market More ABN AMRO to launch credit cards More Samsung aims high-end focus to up share More Philips to introduce 10 new models in '02 More TV buffs turn to the Web for the latest More Indian ad spend is just 0.4% of GDP More Pepsi lines up concerts for music lovers More Daimler, Mitsubishi, Hyundai sign car engine deal More Source: The Economic Times GlaxoSmithkline Lines Up Initiatives To Boost Horlicks More Home Appliance Companies Could Learn Lessons From CTV Segment More Bacardi, Coke Stir A New Cocktail Promo More BSNL Entry May Trigger Off Cell Rate War In Rajasthan More Paul Allen Sells Entire USA Networks Stake More source: Financial Express CTV firms pin hopes on soccer World Cup More Source: Hindustan Times Mega sporting events to boost CTV sales 20% More Advertisers switch to channel news More BPL Mobile ties up with Korea Telecom More Mount Shivalik plans premium wine foray More Source: Business Standard
DDB New York Wins Svedka Vodka Account More Source: www.adweek.com Ford Unveils Incentive Program More California Campaigns To Preserve Liquid Assets More Source: www.brandweek.com Interpublic Reports Improved First-Quarter Earnings More Havas Restructures EURO RSCG Worldwide More Contender Pulls Out Of Chrysler Review More Source: www.adage.com British government tops the world in money spent on ad campaigns More Icon Medialab exits Stockholm, France More Allied Domecq in pan-euro launch of Tia Lusso More Norway sets zero ad spend target for tobacco More Berlusconi opposition welcomes RAI change of policy on staff firings More Agencies on alert as beer giants in Brazil, Argentina, join forces More Source: www.adageglobal.com |
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