.7 28 May 2002 Volume: 2 Issue : 64  







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Todays Newsbreakers India
Media, Advertising & Marketing Watch
Consumers unwilling to shell out for online services, says Jupiter
A new study by Jupiter Media Metrix, the Internet and new technology analysis and measurement agency, reports that more than two-thirds of US consumers would not pay for any services on the Internet, including enhanced e-mail, instant messaging or file-sharing capabilities. More

HEADLINES
Shobha Kapoor takes over as Balaji CEO after Sanjay Dosi's resignation
Balaji Telefilms has a new CEO in the form of Shobha Kapoor, after Sanjay Dosi put in his papers as CEO of Balaji Telefilms. More

Balaji readies weekend serials
On the back of what has been a tremendously successful year for the Jeetendra Kapoor family-promoted Balaji Telefilms, the production house is expanding into new genres and time bands. More

Kagan Media predicts hard drives to turn money-spinner for cable TV
A report, about to be released by analyst Kagan Media Appraisals shows that hard drive-enabled set-top boxes and the personalised services they make possible will give the cable industry increased revenue streams, greater customer retention (reduced churn), and lower infrastructure costs thanks to a more efficient use of limited bandwidth. More

Sportsworld Australia is now Sportsbrand Media Group
Sportsworld Australia, earlier a part of the Sportsworld Media Group, has changed ownership and is now christened Sportsbrand Media Group. More

Bloomberg Television to telecast daily World Financial Report
Beginning 28 May, Bloomberg Television will globally simulcast financial coverage of US, Asian and European markets on a daily show, The Bloomberg World Financial Report. More

Conditional Access System Update
Govt looking at basic tier price of Rs 90 post-CAS
The Indian government would ideally like to keep the price of the basic tier of free-to-air (FTA) channels, once CAS is implemented, below Rs. 100, in contrast to the figures that have been touted in the industry that range between Rs 125 and Rs 150.More
Source: www. indiantelevision.com


Other Headlines
Watch out for more Swatches More
Domino’s to focus on big cities More
Radisson kababs go globetrotting More
What’s cooking? Only biscuits! More
Fiat car sales registered 739% surge in April More
LG expects one million CTV sales in 2002 More
Shobha Kapoor is CEO of Balaji Tele More
HP to sell only Compaq PCs More
Submarine cable link via India commissioned More
E-hacking: on the right side of the law More
Serial killer Balaji knocks on DD doors More

Brand giants split on strategy amid TV ad slump More
Source: The Economic Times


Now Hollywood summer camp for Delhi kids More
Source:
The Indian Express


LG Eyes 1 Million CTV Sales More
GGL Introduces Eco-friendly Mirror More
Pillion Ride More
Mood Turns Sour In Sweet Chocolate Town Of Hershey More
Source: Financial Express

Too many `radio taxis' in City? More
Source: The Hindu


‘Under the Banyan’ launched More
Source: Deccan Herald


Coke, Pepsi cross swords over ad ratings too More
Ford Assured hits Kerala today More
Rupa & Co merging 5 group cos More
Morepen Labs names new Vice-President More
Logitech eyeing 50 pc growth More
FIPB rejects Sony bid to buy out Discovery in joint venture More
Never mind CAS; TV ratings will rule More

Mirza Tanners planning to step up global presence -- To push more `Red Tape' in India
More
Proof of identity may shrink pre-paid base More
Source:Hindu Business Line

Unique offer on for upset ticket holders More
Source: The Asian Age

Contract high on Seagram; wins Rs 10-crore worth of new business More
The K factor More
Medium and message: A conflict of decoding – Part II More
Source: www.agencyfaqs.com

Naidu mantra: a condom free with every drink in Andhra Pradesh More
Source: Hindustan Times

McCann-Erickson India and SSC&B bag Gold at New York Festivals 2002 More
Verizon moves $50 million account to Kirshenbaum More
Source: www.briefonline.com

HLL exits premium fragrances market More
Elizabeth Arden re-enters India via Baccarose More
Playwin to set up 5,600 terminals in 6 months More
Semi-urban push for branded jewellery More
Source: Business Standard

Thought
for the day
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
- Leo Burnett
Other Newslinx International
Unilever signs U.K.'s largest-ever TV ad deal More
Argentine papers ready afternoon editions for World Cu
p
More
Motorola in pan-euro push to hook up with youth
More
Management attention focuses on TBWA Brasil
More
McDonald's adds Far Eastern flavor for German soccer fans
More
Berlusconi's Mediaset overtakes RAI in ratings war
More
Source: www.adageglobal.com

General Mills Bakes Doughboy Licensing Venture
More
AOL Works Mojo With Austin Powers
More
Breck Gets Another Chance To Shine
More
Source: www.brandweek.com


Children hit in ads barrage
More
Source: www.thewest.com.au

Ad of the Week: Bibendum breaks open the Latin American
More
Give one advertiser a great deal, and they'll all want one
More


Ad war heats up among major parties
More
Source: www.pbj.cz

Airship advertising plan was just hot air, Primus claims
More

Source: www.smh.co.au

Unilever signs massive ad deal
More
Source: BBC News

GE ad misleading says PM
More
Source:www.nzoom.com

 

 

 







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