. 6 March 2002 Volume: 2 Issue : 8  




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Todays Newsbreakers India
Breaking News

Omnicom, WPP frontrunners in race to buy into Sportsworld
WPP Group and Omnicom, both among the world's largest communications groups, are the two most likely candidates, which may acquire a stake in Sportsworld the company that owns the worldwide rights to ITV's Popstars. More


Modi Entertainment close to deal with Taj Sports?

There's a strong buzz in the industry that MEN is close to signing a deal as the distribution platform for the soon-to-be-launched Taj Entertainment Network (Ten) sports channel. More

Playwin Infravest's online lottery launches
The Essel group promoted Super Lotto went online at retail centres across the country from last evening, with Sikkim Lottery doing the honours initially.
More
Source: www. indiantelevision.com

Capital bags Escotel’s pre-paid business More
Source: www.agencyfaqs.com



Markets flat, Zee Telefilms regains lost ground
Media major Zee Telefilms recovered after Tuesday's fall from higher levels. More

Ranjan Kapur of O&M moves u
p
MILES Young, chairman of Ogilvy & Mather Asia Pacific, announced the extension of Ranjan Kapur’s role to Vice-Chairman of O&M Asia Pacific More
100% FDI in films, ad industry approved More

Amex-Tradewings tie-up to sell travel products More
Marketing norms for oil cos soon More
Source:The Economic Times


"To Stand Out In A Clutter, You Need To Position Your Product Effectively”
For, Mr Jack Trout, president of Trout & Partners, a leading marketing firm is the co-creator of ‘positioning’ the idea that revolutionised marketing discourse a few decades ago. An exclusive interview with him. More

O&M’s Kapur’s Role Extended To Asia-Pacific Region
Miles Young, Chairman of Ogilvy & Mather Asia Pacific, announced the expansion of Ranjan Kapur’s role to Vice-Chairman of O&M Asia Pacific More

Num TV Scales Down Webcast Fare
Num TV, the Webcasting arm of Pentamedia Graphics Ltd, has drastically scaled down its offerings. Currently, Num TV is Webcasting only a few television channels like Jaya TV, Fortune and TMG besides some in-house content. More

Row Erupts Over Channel Tariff Deal In TN
Television viewers in Tamil Nadu, especially in Chennai, are losing out on some popular channels like Cartoon Network, HBO and CNN due to the latest row between the cable operators in the city and Zee-Turner. More


Telstra, Optus Map Pay-TV Shakeup
Australia’s two biggest pay television operators agreed on Tuesday to resell content and capacity on their rival networks in a deal heralding the long-awaited rationalisation of the troubled industry. More
Source:The Financial Express

A new formula at Krishi Expo: Cow (milk+urine+dung)= toothpaste
Cow dung and urine to make tea? While such a concept might seem too much for the average tea-drinker to swallow, this is exactly what is up for sale at Ram Shankar Gupta’s stall at Krishi Expo 2002 in Pragati Maidan. More

100% foreign investment in films, auto policy get Cabinet nod
The Cabinet has cleared the proposal to allow 100 per cent foreign investment on the automatic approval route in the advertising and film sectors and also approved a comprehensive auto policy after making certain suggestions for redrafting it before placing it in Parliament. More

Convergence India02 begins today
This time participants from France, China and Honk Kong will be seen at the 10th Convergence India 2002 that begins today. Billed as the ‘Broadband Show for Next Generation’’, it will profile the changing landscape in the telecom, entertainment and the internet segments. More
Source: Indian Express

Warming up the market for a cold product
In a fiercely competitive and fragmented ice cream market and with Amul snapping closely at its heels, HLL's ice cream division is onto a newfound aggression in product launches and a change in strategy.
More

Telco to launch new vehicle in Europe
Tata Engineering on Tuesday announced plans to launch a multi-purpose vehicle, Tata Indiva, in the European market. The model is expected to be introduced in the Indian market at a latter date, the company said.
More

Source:The Times of India

Double take for ad duo!
Graham Fink and Deirdre Allen were in Mumbai last week leading a workshop aimed at the advertising community in Mumbai and also for the AAAI (advertising) awards. More

TV commercials for Tata Press Yellow Pages More
Source:The Afternoon Despatch & Courier
Brand equity: A star & a mob
Opened a store and wondering how to build recall value for your brand? You could get a star to cut the ribbon, if you have the budget and nerves of steel, that is. More
Source: The Daily Pioneer
Thought
for the day
Be open to others - to their projects, their ideas.
Thus, their interests will balance and enrich your own.

J. Donald Walters
Other Newslinx International
Publicis posts profit leap
Publicis has bucked the ad industry trend to unveil an 18% jump in net profits for 2001, chairman Maurice Levy has announced... More
Source: www.mediaguardian.co.uk

Media curbs seen as threat to Australian democracy
Recent restrictions against the media fully investigating federal government claims threaten to turn Australia into a backward and insular society, a media executive says... More
Indian newspapers stay out of bounds for foreigners More
Source: www.asiatimes.com

Hyundai Cuts to Five More
Grey S.F. is Contender for Cisco More
Bcom3 Reports Revenue, Income Growth for 2001 More
Source: www.adweek.com

Agencies May See More Green Coming from Yellow Medium
The $13 billion Yellow Pages advertising industry, which for years has sought ways of expanding its presence among national advertisers and agencies, is poised to unveil several initiatives that should give it more prominence on Madison Avenue More
Source:
www.inside.com

Ogilvy Group U.K. head Paul Simmons leaves
More
Electrolux tests talking washing machine in India More
Source: www.adageglobal.com

Media companies strike paid-for content deal
Some of
Norway’s largest media companies are hoping to strike internet gold by charging their website visitors for content that was previously free More
Source: www.europemedia.net

2001 AD SPENDING WORSE THAN PREDICTED
Measured Media Down Almost 10%; 4%-6% Drop Forecast for '02
More

'EMERGING MARKETS' WREAK HAVOC ON PACKAGE GOODS
Six Marketers Report $4.3 Billion in Currency-Related Losses More
Source: www.adage.com







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