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| .7 28 March 2002 | Volume: 2 | Issue : 23 |
Discovery goes in for image change Discovery Channel is turning from a staid edutainment channel to a zippy clued in channel come 1 April. More Shop 24 Seven to introduce real time interactivity before week is out Shop 24 Seven, the media commerce venture of the Hinduja Group's convergence arm HTMT and US-based Planet E-Shop, is about to bring in more interactivity into the channel. More ETC clears issue of fresh equity to Zee ETC Networks approved the issue of fresh equity to Zee Telefilms on preferential basis at an extraordinary general meeting held on Tuesday. More Tube Talk HBO offers great escape routes every Wednesday HBO will, from April, feature legendary films showcasing main protagonists battling against all odds. The programme band is called Great Escapes. More Source: www. indiantelevision.com Other Headlines Radico to foray into beer market -- In talks with foreign brewer for imports More Zip phones evolve as new ad medium More Pidilite colours for Holi More Bicycle with traffic indicator More Mobile marketing takes root: MART More Lakme salon launched in Kochi More Real Activ organises health run More Canon to focus on plain-paper fax machines More Tata Tele ready to launch broadband services More Source: The Hindu Business Line Straight Drive: TV controls cricket as first More Source: Hindustan Times IA to buy Airbuses worth $2b More Sanjiv Gupta for Coke's India arm More Carlyle out, Le Figaro back in French hands More World Cup may kick off Japan's economy More Net4India to launch pre-paid IP cards More For LG fridges, fit is the spirit More 'Media Indian democracy's strongest pillar' More Stressed lifestyles to fuel Europe restaurant boom More BSNL won't miss out on ILD More Citigroup puts its money on Net More Source: The Economic Times PCI chief against FDI in print media More Coke’s tea, coffee branded Georgia More Net push helps LG India gain More Web-surfers snapping up digital cameras: Study More Fruit drinks give colas a run for money More Police book two TV channels for inciting riots More Star, Aaj Tak scotch sale rumours More Essar cell services in 3 new circles soon More Source: The Times of India Mobile users want payment option: AT Kearney survey More Britannia-Fonterra venture won't hit Milkman range More ‘We have the rights of 8 Test-playing nations’ More NIIT acquires US-based Osprey for $3m More Discovery plans 24-hour language feed More AXN gaining among women More AXN brings new crime, travel series to India More Source: Business Standard Equus becomes part of Red Cell’s ‘challenger’ network More Source: www.agencyfaqs.com “Movie ticketing embraces technology thru ezeetickit, offers marketers a new marketing tool to tap movie goers” More Source: www.exchange4media.com Summer Chills: Rasna Set To Counter Coke’s Sunfill With New Strategy More Coke’s Gupta Elevated In Key Management Change More BIL Initiates Customer Connect Strategy To Spur Dairy Sales More Larger Than Life: Display Inflatables Can Pump More Into Brand-building, Recall More Herbalife To Expand Operations By 2004 To 23 Major Cities More Dabur To Roll Out Media Blitz For ‘Real’ Products More Amalgamated Bean May Hive Off Coffee-chain More Mercedes-Benz To Increase Service Stations More Tata Engineering To Launch 49-tonne Commercial Vehicle More ‘Net Porn-blockers Don’t Work’ More AP Reaches For The Sky To Leverage The Net For Development More Cellular Industry: B & C Circles Move Into the High Growth Path More Acer Aspires To Ride Into Home PC Market Early Next Fiscal More Source: The Financial Expresss
D'Arcy Shutting Down St. Louis Office D'Arcy is shutting down its St. Louis office, which has struggled to regain its footing ever since losing its bedrock Anheuser-Busch business in late 1994. More Goodby, Silverstein Readies First Saturn Campaign Goodby, Silverstein & Partners will break a campaign for Saturn in the coming weeks touting a spring sales event for the automaker, sources said. More Source: www.adweek.com Nickelodeon Restructures Ad Sales Group Nickelodeon Wednesday announced it has restructured its ad sales team, naming Jim Perry to be in charge as senior vp, Nickelodeon ad sales. More Source: www.mediaweek.com Peru's private sector promotes benefits of free market economies A newly formed association of private companies is running a mixed media ad campaign to raise awareness among Peruvians about the benefits of privatization and the free market economy. More Citroen drives global campaign for C3 compact through Euro RSCG Citroen is putting the final blocks in place for the global launch of its new C3 compact, to be backed from early-April with a massive campaign designed by Havas-owned Euro RSCG Worldwide. More D'Arcy Mercy's new CEO Ana Maria Olabuenaga has helped the agenxican shop scoops two big accounts Noble D'Acy win two important new accounts, broadcaster Televisa and dairy producer Leche Lala. More Russian adman sentenced to seven years in prison In what is the first case in Russia of a high profile media executive being sent to prison, Alexander Babayan, the co-owner and CEO of Metros-Media agency, has been sentenced to seven years in prison on charges of extortion by the Moscow Meschansky municipal court. More Interbrew drafts McCann to Hoegaarden's international biz Belgian beer company Interbrew has awarded an international assignment for its Hoegaarden brand to one of its roster agencies, McCann-Erickson Worldwide. More Source: www.adageglobal.com Microsoft launches $200M .NET effort Microsoft Corp. last month launched a $200 million ad campaign for .NET, marking its first global effort to promote enterprise software that corporations can use to connect employees, customers and business partners. More Source: www.btobonline.com Ad Age group acquiresadcritic.com The Ad Age Group, publisher of Advertising Age, Ad Age Global and Creativity, today announced the purchase of AdCritic.com, the Internet's leading provider of access to TV commercials online. More Nestle bans women from Yorkie bars Ten years after the famous Yorkie bar trucker disappeared from TV screens Nestle is relaunching its 26-year-old chocolate bar with an unashamedly "for men only" image. More GWR enjoys rise in 2002 ad revenues GWR, owner of Classic FM, has reported an improvement in the advertising market, but said it was "too early" to call a recovery in the sector. More Source: Media Guardian Coors wins NFL beer sponsor spot with $300m deal Coors Brewing, a unit of the third-largest US brewer Adolph Coors, on Wednesday announced a coup in sports sponsorship..... More Source:news.ft.com |
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