7 June 2002 Volume: 2 Issue : 72


 






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Todays Newsbreakers India
HEADLINE
Zee campaign around 'Khelo', 'Jeena' draws Star ire
Zee Telefilms' aggressive no holds barred campaign to convince advertisers and media planners that its shows Jeena Issi Ka Naam Hai (JIKNH) and Khelo Number Khelo are worth putting their money on, ratings be damned has raised rival Star India's hackles. More

Media,Advertising & Marketing Watch
Text 100 wins Canon account

Rediffusion DY&R, which handles the PR account for Zee Telefilms, has lost the Canon India account to Text 100 India effective 1 July, industry sources say. More

Tissot launches heritage classic
Swiss watch manufacturer Tissot has revived the avant garde Classic Prince model and launched it 85 years after it was first produced. The Classic Prince draws upon the Art Deco style of the 920s and '30s. More


HEADLINES
Setindia.com all set to revive broadband initiative
With a view to connecting further with viewers and strengthening its online community of users, Sony Entertainment is in the process of revamping www.setindia.com.
More

Panamsat sets record with World Cup coverage
PanAmSat Corporation today announced that more than 24 top broadcasters, programmers and news agencies in over two-dozen countries are using the company global satellite network for delivery of the World Cup. More

Star readying another 'K' signature afternoon soap
Trust Star to do it. It will soon start another daily soap beginning with 'K' a letter which has not only turned round the fortunes of Star Network in India, but also one its biggest suppliers of content to the network, Balaji Telefilms. More

Channel Guide nears 1 year on air, claims to reach 7.5 million homes
Channel Guide, India's first and only free to air digital satellite TV guide channel, is set to complete one year of operations. It now reaches over 7.5 million cable & Satellite homes across 19 states, an official release states. More

Media Stock Watch
BSE Sensitive Index as on 6 June 2002 Closing Bell.More
Source: www. indiantelevision.com

Other Headlines
Worst far from over for advertising sector More
I won't buy a single Coke share: Chauhan More
1,000 prints for Devdas, but will they watch? More
Bollywood growing market for Hollywood More
Source: The Times of India

ITC launches atta brand More
Air-India considers forming call centres More
Ranbaxy sued by Pfizer on Diflucan More
UB arm plans to buy 5 breweries by December More
XBox ad shut out from British TV More
Bisleri: Chauhan to meet Shanta Kumar More
Samsung January-May sales up 70%
More
Ranbaxy near P&G brand buy in Germany
More
AOL Time Warner CFO reiterates online ad outlook
More
Source: The Economic Times

HLL Focuses On Community Activities For Lakme More
Oriflame In Consolidation Mode To Maximise Distributor Productivity More
Source: Financial Express

Spider-Man grosses Rs 15 cr in Indias More
HLL developing new campaign for Hamam More
Coke kicks off World Cup promo More
Archies expands retail network
More
Johnson Wax to market HLL's cleaning products
More
Voltas Intl bags Abu Dhabi contract
More
Source:Hindu Business Line

Tatas want common brand More
Source:Business Standard

Is radio good for the outdoors?
More
Source :www.agencyfaqs.com

Thought for the day
"Advertising is the life of trade."
- Calvin Coolidge
Other Newslinx International
VW names Dentsu linked agency to handle $90m European Skoda account More
LEO BURNETT SOAKS UP OYSTER SAUCE WIN IN HONG KONG More
Newspaper World Cup contests expected to strain postcard supply in Thailand More
Discovery, Encore team up in mainland China for ad sales More
Source: www.adageglobal.com

KIRSHENBAUM WINS BEECH-NUT ACCOUNT More
RADIO BROADCASTERS WANT MORE LIQUOR ADS
More
CBS REPORTS RECORD-BREAKING UPFRONT SALES
More
R.J. REYNOLDS FINED $20 MILLION FOR TARGETING TEENS
More
Source: www.adage.com

Prospect brightens for US TV ad market More
















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