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| 5 July 2002 | Volume: 2 | Issue : 90 |
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After I&B notice to channels over 2 'liquor ads', more to follow The I&B Ministry, which sent showcause notices to four television channels for carrying surrogate advertisements for two liquor brands, is set to "get serious" on a number of other ads. More Perfect Monitoring Media Analysis Differential Segments on Ten Sports & Doordarshan Television Manufacturers were the top advertisers on Ten Sports during the telecast of the Fifa World Cup 2002. More If Coke hogged ad time on DD, it was Pepsi on Ten Sports at Fifa World Cup 2002 One could call it back door brand positioning. Coke may have been one of the official sponsors, but it was Pepsi that stole the thunder in the Indian C&S universe. More Headlines Ravina Raj Kohli: On the prowl for professionals for Star News Ravina Raj Kohli is stepping into high gear. Back from a month-long tour of News Corp's news operations in the US, the UK, east Asia, she is charged up and raring to go all out in hiring professionals - both editorial and management - for her most challenging job yet. Setting up Star News India afresh from ground up in Hindi. More DDK Mumbai director felicitated Mumbai Doordarshan kendra director Mukesh Sharma was recently felicitated by film star Aamir Khan at the suburban MIG Club. More
'Chhayageet' gets a facelift After Chitrahar, the film song based programme, DD Mumbai has now given a facelift to that other eternal favourite of the golden DD days - Chhayageet. More Tara Marathi goes Hindi at primetime Eternal Dreams, that took on the unenviable task of turning around Broadcast Worldwide's Tara Marathi in March this year, seems to have found its forte. More Cyrus Broacha to moderate Clinton Q&A show on MTV MTV anchor Cyrus Broacha is slated to moderate an hour long programme which will have former US president Bill Clinton among other panelists who will take questions from young adults from over 25 countries on the global AIDS epidemic. More MTV adds five new faces to its VJ lineup After three months the curtains finally fell on MTV's third VJ Hunt last night in Mumbai. It was an action packed night at Mikano's in Worli Naka and for the final five who were crowned VJs - Anusha, Aditya, Sophiya, Vivan, Ramona - it was a time to let it all hang loose and party. More B4U Movies targets 31 July as go pay day at Rs 8.90 per subscriber One more channel readies to take the pay mode plunge. The difference this time being that it will be the first pay channel to be offered as an independent offering and not part of any bouquet. More Scientific-Atlanta lays off 1,300 in Mexico, does not rule out further cuts Scientific-Atlanta has announced it is laying off 1,300 workers or 30 per cent of the workforce at its Juarez, Mexico facility. More Star takes home 14 awards at PROMAX & BDA 2002 STAR snatched more awards than any other Asian broadcaster at this year's PROMAX and BDA (Broadcast Designers' Association) Awards in Los Angeles, USA, with 14 awards - 1 Gold, 4 Silvers and 9 Bronzes. More Media Advertising and Market Watch After I&B notice to channels over 2 'liquor ads', more to follow The I&B Ministry, which sent showcause notices to four television channels for carrying surrogate advertisements for two liquor brands, is set to "get serious" on a number of other ads. More Perfect Monitoring Media Analysis Differential Segments on Ten Sports & Doordarshan Television Manufacturers were the top advertisers on Ten Sports during the telecast of the Fifa World Cup 2002. More If Coke hogged ad time on DD, it was Pepsi on Ten Sports at Fifa World Cup 2002 One could call it back door brand positioning. Coke may have been one of the official sponsors, but it was Pepsi that stole the thunder in the Indian C&S universe. More Director's Cut "Aamrapali will have tremendous resale value" An Interview with TV serial director Ravi Kemmu. More Tube Talk ESPN School Quiz 2002 National Finals today, today ESPN School Quiz 2002, after enjoying a colossal response from schools all over India, has reached a conclusive stage. More 
Media Stock Watch Media stocks show slight gain More Source: www. indiantelevision.com
Other Headlines Amrutanjan set to enter US market More HLL continues to woo rural customers More Big Mac to set up outlets at rail stations More Church to enter tea business in Assam More Clamp-down on surrogate ads likely More Kinetic launches new scooter Zing More Hero plans to buy division of European firm More Fiat seeks to come out of red with Palio exports More Ford revives interest-free loans to lure customers More Big Mac to set up outlets at rail stations More Fragmentation of sports rights rocks TV broadcasting More Fridge sales pick up as firms battle it out in hot weather More CDMA can pose threat to GSM-based cell operators More Liquor MNCs fail to capture Indian spirits More Source: The Economic Times Trai eases limited mobility hurdle More M&M receives 1000 orders for Scorpio More BPL Mobile to offer roamfree local dialling More Is it Benelli? More Tata Info move on magazines likely More Source: Business Standard BA offers more fun for kids on board More Jet Air unveils excursion rates in northern sector More `Good response to Scorpio' More TTK-LIG earmarks Rs 1 cr to push new `Kohinoor' condoms More Desai group plans to cash in on Mother's Recipe More Tata AIG launches `Maha Life' More WLL monthly rental slashed to Rs 200 More PepsiCo cuts prices of Aquafina in Kolkata More AirTel rolls out service in Kerala More LML high on niche products More Desai Bros to invest in ethnic food business More Alliance Air goes on brand building drive More Source: The Hindu Business Line Trai Drops WLL Rental Floor, Okays Tariff Flexibility More Network Majors Gear Up For 802.11 Wireless Tech More RPG Cell Readies Rent-free Roaming Into Delhi, Mumbai For Chennai Users More BPL Mobile’s Roamfree Facility In Mumbai In Another 10 Days More After Hutch, Bharti Comes Out With New Tariff Plans More Mahindra, Telco Rev Up Plans In SUV Segment More Romancing The VC More Birla Yamaha Signs MoUs With Meccalte, ACME Motori More Kinetic To Trim Price Differential Between Scooty, Motorcycle More Mayar Multinational Makes Foray Into Ayurvedic & Herbal Products More M&M Garners 1,000 Bookings For Scorpio In 8 Days More COAI Wants Trai’s Prior Nod To Cell Tariffs Scrapped More Multimedia The New Matrix To Go For: CII More Will Price Slash For Internet CTVs Help Videocon? More Source: Financial Express HLL relaunches popular tea brands in Maharashtra More Desai Bros to focus on ethnic food business More AirTel introduces three new tariff plans More Source: www.moneycontrol.com HLL dominates in the image game More What the 2002 FIFA World Cup meant to advertisers More Measuring the radio More Source: www.agencyfaqsl.com Amrutanjan set to counter MNC threat More E-commerce executive steps down at Ford More Source: www.asianage.com FDI in print media interests Germany More Source: The Hindu Hero Motors to acquire motor scooter arm of Italy-based co More Rare online alliance of record industry forged More Source: The Hindustan Times TRAI slashes WLL-M monthly rentals More Samsung to target premium segment More Source: The Times of India
U.S. restaurant to pull ad spoofing Thai monarch after protests More Televisa scores high ratings during Soccer World Cup More Slovak political party faces flak over 'bare bottoms' ads More France Telecom in ad push for ISP Wanadoo More French networks wage Reality TV battle over sea, sun and sex More Source: www.adageglobal.com Leo Burnett Cannes Reel To Be Tv Show More Charting Cannes' Biggest Winners More Source: www.adage.com Angry investors take on Omnicom More Hitler spoof divides Murdoch camp More Ad watchdog catches Shark More Lilt takes on Levi's More Mahony quits as Edelman chief More Three is the magic number for Hutchison 3G service More Source: www.mediaguardian.co.uk What next? a campaign for sunshine More Source: www.adreview.com Bring it On! Call them the Davids of the new millennium. These small but fiercely determined companies share their plots to topple the Goliaths of their industries More Source: www.salesandmarketing.com Online marketing firm sued over pop-up ads More Source: www.idgnet.com Court rulings put mandatory ad campaigns in jeopardy More Source: www.bangkokpost.com New tools to catch attention Shelf TV and giant billboards More Source: www.freedomforum.org Ad agency that overcharged government receives new contract More Martha Stewart hires PR firm to handle image crisis More R. J. Reynolds unveils new cigarette More Survey shows British consumers less likely to spend More Source: www.nandotimes.com Leo Burnett buys stake in Amazon Advertising More Source: www.sfgate.com Navy Hires Controversial Ad Agency More Source: www.washingtonpost.com |
 
 
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