15 July 2002 Volume: 2 Issue : 96

















Todays Newsbreakers India
Media Advertising and Marketing Special Report
How Mudra leveraged Lancer up the brand benefit ladder
More

Executive Dossier
"Star has never said that it is against CAS"
An Interview With Star India Executive Vice-President
Distribution,Tony D'Silva
More


Headlines
Govt. debating whether CAS should be made mandatory?
To CAS or not to CAS mandatorily? This is the question that is being debated by the government. According to a senior government official, "There is a thinking going round in the information and broadcasting ministry that conditional access systems (CAS) should not be implemented with a "must" clause. In other words, not to make it mandatory." More

BBC wins licence to show 27 digital channels
UK broadcaster BBC is now firmly in charge of making sure that the conversion from analogue to digital television in Britain proceeds smoothly. It has been awarded the three licences which were left vacant after the collapse of ITV Digital. More

Fortune Star, Triage Entertainment and DreamWorks Television hatch alliance for television series
Fortune Star a wholly owned subsidiary of the Star Group, Triage Entertainment and West End Stories have joined forces to produce "Hong Kong Café". This is an original one-hour series highlighting Hong Kong action movies and martial arts in the US. The series will be distributed in America by DreamWorks Television and in Asia by Fortune Star. More

HC ruling puts paid to illegal Nat West series cricket final telecast
It's taking time but it's happening. A legal framework for dealing with the rampant pirating of cable signals is slowly falling into place. Mor
e
Source: www. indiantelevision.com


Other Headlines
AirTel launches Magic card
More
Enterasys, Tata Elxsi join hands More
Source: The Hindu Business Line

Honda plans C-RV launch More
Parle weighing plastics foray More
Outlook to launch Hindi edition in Sep More
Tata Engg lines up new pick-up trucks
More
Source: Business Standard

Corolla to roll out next year More
Reckitt Benckiser plans another open offer
More
H-P to unveil 3 printers, more wait in the wings
More
3M unveils Scotchgard in brand new avtar More
ORG data questioned for drug price control More
Small firms arrive in ad society with big bucks More
Ad format sought to rein in shady institutes More
Godrej plans new consumer products More
McDowell to piggyback on Devdas' success More
Right medicine More
Source:The Economic Times

Newcomer aims to break mobile speed barrier More
Source:The Hindustan Times

HLL Set To Take Rest 26% Stake In Modern Foods More
Skoda To Unveil 3 New Luxury Cars
More
Sport Is Hot As Auto Makers Line Up SUVs
More
100% FDI In Non-news Print May Be Allowed
More
'Tariff Rebalancing Long Overdue In Basic Telephony’ More
Ramco Eyes Global Process Industry Solutions Market More
Hiranandani Group Plans Expansion Of Malls
More
BPCL To Roll Out 250 More Outlets
More
Mother Dairy In Restructuring Mode, May Go National
More
IT Majors Want Big Bytes Of Embedded Software Market
More
Godrej Sara Lee To Distribute Kleen Flush, Dranex In India
More
Players To Fight Out In Retail Coffee Market
More
Source: Financial Express

Dr Reddy's takes Zydus Cadila to US Court More
Is the I&B ministry right in banning liquor ads? More
Hero Motors has high hopes for the Ezee SX More
Battle for the skies: It's Sahara's turn More
Source: www.moneycontrol.com

Promoting the radio More
Enterprise Nexus gets a crack at Vimal More
The war of the dailies More
Source: www.agencyfaqs.com

Thought for the day
"What kills a skunk is the publicity it gives itself."
- Abraham Lincoln
Other Newslinx International
Burger King Drops D'arcy And Mediavest More
Monster.Com Taps Draftworldwide
More
Nbc Boosts Ge's Profits
More
Search Is On For New Aol Boss
More
Ad Pages In U.S. Magazines Down 9.9%
More
Ihop Negotiating With Review Finalist
More
Ddb Gets $25 Million Lipton Account More
Jean Competitors Gear Up For Fall More
Source: www.adage.com

Burger King Shifts Most Ad Duties to IPG More
Merkley Lands $10 Mil. Health Net Account More
Source: www.adweek.com

P&G Denies "Accounting Irregularities"
More
AutoTrader Motors Ahead With Nascar Campaign
More
Burger King Cooks Up Summer Series
More
Red Sox See Green With Green Monster
More
Source: www.brandweek.com

Toyota Snubs Its Main Ad Agency More
Source:www.nytimes.com

50% of mobile users interested in SMS advertising - survey More
Source:www.europemedia.net
















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