Date: 22 January 2002 Volume: 1 Issue : 78
News headlines
We'll support AAAI from outside: O&M www.blonnet.com ORG-Marg, AC Nielsen support system launch today www.business-standard.com TV ad revenues dip in H2 www.financialexpress.com Top Agency Creatives Tell 'How to Write a Newspaper Ad' www.mediapost.com
Account / People in News
Tata Group begins process of media buying consolidation www.financialexpress.com BBDO continues talks with Taiwanese agency www.adageglobal.com DDB France expands into sports marketing www.adageglobal.com BBLCommunications to Publish 'Clipper,' Ready Print Effort www.adage.com Staples denies Grey advertising talks www.adage.com
Online focus Carat Interactive Buys Lot21 and Vizium www.mediapost.com Industry's First Email Verification Tool www.mediapost.com Doritos abandons Super Bowl for internet www.adage.com Online advertising plan pays off for Microsoft www.zdnet.co.uk
Cadila to launch Fosinopril www.blonnet.com
Product / Corporate News
30% Hutch Max valued at Rs 170cr www.economictimes.com Reckitt boss Barua quits in a huff www.economictimes.com HLL Q4 net seen up 16-20% www.economictimes.com Tata Tea Q3 net up at Rs 20.67 cr www.blonnet.com
Features
Pay television: Has the time come? Part www.agencyfaqs.com Are Consumers Ready for Online Films? www.internetnews.com
Ad campaigns Limca to get fresh lease of life -- Sonali Bendre to endorse the brand www.blonnet.com Peel pushes digital radio in advertising campaign www.mediaguardian.com Cathay lures fliers back with new business class www.adageglobal.com Siemens gets friendly in pan-European print ads www.adageglobal.com Xerox retunrs to advertising with new campaign www.adage.com
Ad of the week PG Tips www.telegraph.co.uk