Date: 10 January 2002 Volume: 1 Issue : 71

News Headlines Ryanair battles against Lufthansa's 'dirty tricks' www.mediaguardian.com Advo Plans New In-Home Ad Programs www.dmnews.com

Account / People in News WPP may up HTA stake to 74% soon www.economictimes.com Leo Burnett picks minority holding in research firm www.business-standard.com BBH snaps up £50m US Levi account www.mediaguardian.co.uk Adidas drops Leagas Delaneyl www.mediaguardian.co.uk Viacom Decaux wins 900 mln euro US ad space deal www.iwon.com Y&R's New Business Chief Departs www.adweek.com Ogilvy senior partner leaves www.adage.com Avrett free wins Zenith $30 million account www.adage.com Launch News Levi's introduces `Mobile' pants www.blonnet.com Kinetic goes four-stroke with Nova, hopes to ride it to export markets www.financialexpress.com Online Focus Ten Things You Absolutely Need to Know About B2B Email Marketing www.clickz.com DoubleClick Drops 'Intelligent Targeting' Product www.newsbytes.com Search Engine Marketing: You Like It, You Really Like It www.clickz.com Celebrity watch Yehi hai bright choice? Pepsi to star new kid www.financialexpress.com

Tie up


Jackson Hewitt Enters Marketing Alliance With Mall Group
www.electronicaccountant.com
Unilever, AOL Time Warner Unveil Marketing Pact
www.mediaweek.com

Product / Corporate News RailTel awards contracts for laying optic fibre cable www.financialexpress.com HLL shuts Kanhan tea plant, staff get VSS www.economictimes.com Dabon CEO Gupta puts in papers www.blonnet.com Newsletter Sign Up Unsubscribe IBM, NIIT join hands for training www.blonnet.com Nestle extends Chocostick to Mumbai www.blonnet.com UBM'S CMP Media high tech magazines show 39.8% fall in Nov ad page volumes www.ananova.com Features The signs of the times www.blonnet.com Breaking News Interviews Executive Dossier Industry Resources The TV Linx Reporter Director's Cut

Ad campaigns Godrej Agrovet plans `Real Good' campaign www.blonnet.com UB plans Rs 1-cr ad campaign in AP for ice beer www.blonnet.com Germany Bans Religious Foundation's Television Ads www.faz.com British Airways resumes advertising www.mediaguardian.co.uk

Policy matter ITC reviews TV ad rules www.mediaguardian.co.uk

Study


13% of U.S. Households Deemed Affluent, Up From 5% Twenty Years Ago
www.marketresearch.com