Date: 2 February 2002 Volume: 1 Issue :86

News Headlines Westaern Union starts multicultural review www.adage.com Sega Looking to Consolidate www.adweek.com

Account / People in News Leo Burnett wins room coolers and microwave accounts of Bajaj Electricals www.briefonline.com Hero Puch dumps Euro RSCG for Foresight www.agencyfaqs.com Maadhyam takesover by Publicis challenged www.telegraphindia.com Isuzu shifts media duties to M shops www.adage.com Orbitz severs ties withTBWA/Chiat/Day, NY www.adage.com Cordiant faces new Hyundai blow wwwthisislondon.co.uk Saturn's entire $300 million account to Goodby www.adweek.com Tierney Steps Down as CEO www.adweek.com Add or subtract is the agency message www.thewest.com.au

Online Focus

Beyond the banner: New strategies in online advertising
www.znet.com
Internet job ads on the rise
www.abc.net.au
FTC to Pursue Deceptive E-mail Advertisers
www.internetnews.com

Interview

"It is now a proven fact that Indian kids will drive sales more than ever before. Companies like HLL and others have started targeting their traditional brands through kids" Mr.Rohinton Maloo, MD, MediaScope Associates
www.exchange4media.com