5 Dec 2002 Volume: 3 Issue : 90



















Todays Newsbreakers India
Top Story
DD hopes to meet Rs 6.2 billion revenue target
Doordarshan is confident that it will reach its revenue target of Rs 6,250 million for this fiscal. However, as of 30 November, DD's revenues stood at just Rs 2,666.4 million... More

Headlines
'Asia C&S industry to grow 45% by 2010'
Casbaa report says industry set to hit 228 million subscribers and Digital TV is key growth engine. India, China key markets... More

Singapore sounds warning on capturing more Asian media business
Impressive! That’s all one can say about the remarks of Singapore’s acting minister for the ministry of information, communications and the arts David Lim at the Asia Media Festival incorporating, Asia Television Forum, Asia Film Market & Conference 2002 and Asia Animation... More

DD's Quraishi raises ratings rigging bogey
Doordarshan today took a pot shot at the TV rating points saying "manipulations" are common, even while maintaining that efforts should still be on to improve programming on DD channels... More

Eutelsat launches India-focused satellite - W5
Satellite service provider Eutelsat has successfully launched its W5 satellite and it is being positioned at 70.5 degrees East, an orbital position that allows Eutelsat to cover the whole of Asia in complement to the company's SESAT satellite... More

Ten Sports claims excellent ratings for WWE
Fresh off a World Wrestling Entertainment event in India after a gap of six years which met with an excellent response, Ten Sports, which commenced operations in India earlier this year, claims to have stolen a march over arch rival ESPN Star Sports thanks to WWE programming... More

Vir Sanghvi hosts 'Faces & Names' on SABe TV
Meeting of Minds, the show hosted by Vir Sanghvi on SABe TV has been replaced with his new chat show Faces & Names, as of yesterday... More

Intelsat launches Europe broadband service
Intelsat yesterday launched its broadband service that provides direct Internet access via satellite up to 10 times faster than dial-up in Europe... More

Lok Sabha clears Freedom of Information Bill
The Indian Parliament took a small progressive step forward with the Lok Sabha (Lower House) approving the 'Freedom of Information' Bill yesterday... More

Tube Talk
HBO announces 'Blockbuster Marathon 2002' More
8-year old 'Super Selector' to go to N. Zealand More
Source: www. indiantelevision.com

Other Headlines
Nokia Pitches 800 MHz WLL For GSM More
Intel & Siemens Set To Invest In Wireless Space In India More
US Auto Exchange Plans India Debut In ’04 More
Last Straw? Health Drink Players Struggle To Stay Afloat More
Bose Plans Foray Into Southern Market In ’03 More
HC Refuses Injunction Against Britannia World Cup Campaign More
Kamla Dials: Moving Up The Value Chain With Ethos More
LT Overseas To Launch Organic Food Under ‘Daawat’ Brand More
Videocon Entertainment Taps Foreign Cos For Metro Plans More
Ranbaxy Gets US Nod To Produce And Market Amoxicillin More
Source: Financial Express
Deepa Kakkar joins RK Swamy BBDO More
Blue Dart ties up with African airline More
Olivia launches soap variants More
Telephoto Entertainment to merge with In House More
`Famous Grouse' plans bar accessories More
Tata Teleservices to launch 3G services; plans new tariffs More
Source: The Hindu Business Line

Wigan & Leigh to add two new centres in Chennai, Hyderabad More
 Pearl Academy becomes a fashion consultancy More
 Reliance Info hires 3G arm for WLL video More
Microsoft inks pact with Uttaranchal More
New brand to take rice bran oil national More
Source: Business Standard

Deepa Kakkar likely to join RKSwamy/BBDO as creative head More
Indiastar Award 2002 goes to McDowell's Signature Rare Whisky Mobile Bar Pack More
Source: www.agencyafqs.com

Ranbaxy gets FDA nod for generic Amoxil More
Sports company says India is good game More
Source: www.moneycontrol.com

Deepak Roy now trains his sights on Polychem brands More
M&M to ramp up Scorpio output to 2,000 a mth by '03 More
Tata Tele launches Indicom More
Logitech to unveil cordless devices More
DoCoMo eyes pet-tracking, health for growth More
FirstRing plans 2nd call centre in Mumbai More
Amul kicks off milk war in Pune with Gold and Taaza More
Jagatjit Ind scouts for partner to introduce a whisky brand More
HDFC Bank to rope in 40 firms for Net banking More
Source: The Economic Times

Thought for the day

"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value".
- Morris Hite
Other Newslinx International
International Headlines
Energy firms attacked over misleading ads More
Fox faces anger over Tom Cruise voicemail ads More
Pukka! TV chef serves tasty profit More
Source: www.mediaguardian.co.uk
Beefeater Gets Wet With New Drink More
Reebok, Jay-Z Rap Out Exclusive Deal More
Enstrom's Almond Toffee Sweetens Ad Push More
Burger King Franchisee Files For Chap. 11 More
Source: www.brandweek.com

Mullen, M/W Reach Bahamas Finals More
NYPD Recommends Hodes for Recruitment Work More
Source: www.adweek.com

Former ABC Ad Sales Executive Dies More
Media Shop Avenue A Buys I-Frontier More
Source: www.adage.com

Ten tips improved bottom line with advertising rebound More
Source: www.thecouriermail.news.com.au

3 big ad agencies to merge More
Source: www.asahi.com

WPP Acquires LG Ad More
Source: www.dmnews.com
Why AOL's ad woes are unique More
Source: www.zdnet.com

AOL expects on-line ad revenue plunge More
Source: www.theglobeandmail.com










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