24 Dec 2002 Volume: 4 Issue :3



















Todays Newsbreakers India
Media Advertising & Marketing watch
Infinity Ads to design DD-AIR programme Guide
It is getting increasingly getting market friendly. Taking a cue from the private satellite TV channels, Prasar Bharati is all set to come out with the inaugural edition of its programming guide, DarshanAIR, slated to be launched in the first week of January 2003... More

Disney kickstarts Countdown to Christmas contest
Disney is leaving no stone unturned in its bid to push its band across channels. With competition looming large, it is pulling all gags to keep its young loyal fans happy... More


Playwin starts Mobile Lotto for cell phone users

Zee's online lottery business is rolling full steam ahead. A few weeks ago, the Maharastra chapter was unveiled amid much fanfare... More


Ad Club seminar on mktg and entertainment on 11 Jan
The Advertising Club of Mumbai is organising a seminar on 11 January 2003 at The Oberoi Hotels. The theme is Value creation —Growing interdependence of marketing and entertainment... More


TEXT-Fitch sees consolidation of US media 2003
While top-line growth for the media and advertising companies in the US remains a question mark, Fitch Ratings believes that the advertising trough may have been reached... More


Executive Dossier
"Competition? What competition ? I don't fret about what others are doing or not doing"

Zee News head Laxmi N Goel More


Headlines
BIS: DTH STB tech specs by February end
The Bureau of Indian Standards, which has been mandated to come up with technical specifications for set-top-boxes for DTH, may complete its work only by end Feb 2003... More


Sahara to revamp programming for 2003

The shows run the gamut from comedy to drama to music... More

DD to usher in 2003 with music
Doordarshan this year has special musical fanfare arranged for the new year... More


Prasar Bharati for KU band transmission in NE India
The Prasar Bharati Corp, overseeing the functioning of India's pubcasters Doordarshan and All India Radio, has sought the government's approval to start KU-band transmission for remote areas, starting with the north-eastern part of the country... More


CNN, JCTV to launch exclusive CNNj in Japan
Japanese television viewers will be able to see their own exclusive CNN channel with the launch of CNNj in March 2003... More

Star, Hunan Broadcast strike strategic alliance
The Star Group has signed an agreement to form a strategic alliance with Hunan Broadcast Group. The agreement represents a framework for joint financing and co-production of television programmes in the world’s fastest growing media market... More


Tube Talk
New Disney jungle character on Sony TV
More
MAX lines up Bollywood flashback treat on 31 Dec
More


Source: www. indiantelevision.com
Other Headlines
How the ad industry can win back its respect
More
RK Swamy/BBDO bags IOC's auto fuels, Indane accounts
More
Vijaya dairy brand set for image makeover
More
Hyundai, Toyota models seduce new buyers More
Reliance, Tata Tele may mostly get new cell users
More
Aircel unveils `earn as you talk' plan
More
Source: The Hindu Business Line


Talk & take offer from Aircell More
MTDC to allow private firms run tourist estates
More
Santro, Ikon, Qualis tagged most problem-free
More
Source: Business Standard

Tata Tea On Relaunch Drive, Godrej Prepares For National Launch
More
Dabur Finalises Framework For Business Risk Mgmt
More
‘Need To Focus On People Profiling’
More
Samsung Launches Video Game Chip For CTV Range
More
‘Retail Segment Lacks Business Model, Long-term Equity Funds’
More
Pricing Is The Key As Players Clamour For Bigger Share Of Printer Market
More
Source: Financial Express

MTNL, BSNL ad blitz to tackle competition
More
Source: The Times of India

Interpublic unit to manage Diet Coke ads More
Freebies could dry up soon as airlines go on cutting costs
More
Bajaj to ride Kawasaki on world tour
More
Consumers open hearts and purses
More
Food chains have a roaring second half
More
China pitches for its very own Dragon chip More
BSNL rings in dakia with WLL power
More
Source: The Economic Times

Bachchan dons angry persona for Pulse Polio campaign
More
Dainik Bhaskar goes for a ‘smart look’
More
Superbrands India to be launched in October 2003 More
Source: www.agencyfaqs.com
Thought for the day

"The advertisers who believe in the selling power of jingles have never had to sell anything".
- David Ogilvy

Other Newslinx International
International Headlines
Advertising: The 2002 Advertising 'OSCARS' More
Bullish advertising industry forecasts 6 per cent rise in revenues next year
More
Source: The Independent (UK)


Geldof company bags Tories' ad account More
'Yahoo! ad falls foul of censors More
Source: www.guardian.co.uk


FCB Lands 'San Fran Chronicle' Account
More
Online Paid-Content Revenue Up 105% Over Last Year More
Internet Advertising Revenue Shows Slight Improvement More
Source: www.adage.com


Some Hope for Small Ad Agencies More
Source: www.nytimes.com


SpikeDDB Gets Pepsi Multicultural Work More
Source: www.adweek.com


Activist 'smoking' over ANC tobacco ad More
Source: www.iafrica.com










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