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| 23 Dec 2002 | Volume: 4 | Issue : 2 |
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Mega ad deals, endorsements and sponsorships: The gossip that's going around With the World Cup mania rising, the scramble for the advertising buck by sales people across channels is going to intensify. Indiantelevision.com is doing its bit to give media planners and buyers and brand custodians a peek at what deals are being struck and becoming unstuck in the run up to the World Cup. Our gossip monger Inside Dope will be on the field speaking to all the constituents in the business to give you snippets and juicy titbits of the goings-on behind the scenes around the World Cup... More
World Cup Special Executive Dossier "We expect to garner Rs 2.1 billion or 60% of the total ad spend on air time during the World Cup 2003" Interview with chairman and MD Nimbus communications Harish Thawani More Executive Dossier " Sony's World Cup Cricket telecast will eclipse shows across all channels!" Interview with MAX executive vice president and business head Rajat Jain More
Executive Dossier "A new sense of dynamism prevails within DD" An Interview with Doordarshan director general Dr S Y Quraishi More Headlines Swaraj seeks more reforms India's information and broadcasting minister Sushma Swaraj does not foresee any "bottlenecks" in the implementation of conditional access systems (CAS) in the country and firmly believes that the present uplinking norms for the electronic medium for news content, needs to be reviewed... More STB, cable based computer entertainment beckons MSOs, cable operators All TV and no play makes Jack a dull boy. That's a modern adage that Milestone Interactive Software Ltd (MISL) is hoping to cash in on... More 2 Sahara news channels by Feb 2003 Sahara has targeted the launch of the first two of its proposed region-specific news channels for February 2003... More MAX debunks DD-Nimbus' claims on cricket ratings Rajat Jain of Max lashes out at the viewership claims made by the DD-Nimbus combine earlier this week. Claims Max did much better!... More MTV, Sony Marketing launch multimedia request show This is an initiative which promises to take visual, audio creativity of music buffs to a level previously unseen on the telly. MTV Asia and Sony Marketing Asia Pacific have announced a new 15 minute interactive show MTV Start.. It commences from 6 January in India and Southeast Asia and runs till 23 June... More Tube Talk Cartoon Network gets into X'mas mode More ESPN-Star Sports to air football matches More Source: www. indiantelevision.com
Five banks plan national ATM network More Drug makers’ body unveils marketing guide More Anchor plans cosmetics foray More Source: Business Standard Thirsty For More: Pepsi Eyes Bulk Water Segment More UDV India Prepares For Life After Gilbey’s More Hindalco Plans New Product Launch Targeting Builders More P&G Rolls Out ‘Magic Moments’ To Promote Advanced Ariel Compact More Tata Brand Growth To Shore Up Valuation More Ford Set To Raise Mondeo, Ikon Prices From January More Source: Financial Express Honda M'cycles is No. 1 in gearless scooters More Consumer spend on food up 5-6% in H1 More West Coast in talks to acquire 2 city paper firms More New logo for Cup More Santa gets stingy as sponsorships dry up More What's with the picture? More Source: The Economic Times A friendlier lagaan to shipowners' rescue? More Ashok Leyland to launch three new models soon More Samsung fine-tuning audio range More Ganjam's new store targets connoisseurs More `Palace on wheels' in Karnataka soon More Spruce up tourist spots' More Source: The Hindu Business Line "Awards help us push the frontiers of our craft." - Agnello Dias, executive creative director, Leo Burnett India... More TBWA\Anthem wins BBC World Service radio and online accounts More Dataquest awards announced More Source: www.agencyfaqs.com Maruti, Hyundai to go ahead with price hike More Rover to sell modified Indica in Europe More Source: www.moneycontrol.com
FCB Wins Diet Coke Review More $30 Million In D'arcy L.A. Accounts To Move To Colby More United Taps Grey Direct For $60 Million Account More Kaplan Thaler Lands Short-Term Capital One Account More Nikon Narrows Review More Source: www.adage.com Sharpie Writes Thank-You Note To Owens More Sundance Airs Plans For National Campaign More McD Raising Flatbread With Support More New Burger King CEO Prepared For Challenge More Source: www.brandweek.com Six Contending for Nikon More Diet Coke Parts Ways with Lowe More Cordiant's Bungey Moves Up Resignation More Carpet One in Review More Zimmerman a Match for Great Expectations More Source: www.adweek.com Advertisers target mobile phones More Source: www.europe.cnn.com Cordiant boss quits ahead of time More 'Dogvertising' is latest ad brainwave More Source: www.guardian.co.uk Magician conjures an advertising solution More Source: www.budapestsun.com Miss France 2003 proves to be a valuable advertising hit for Malta More Source: www.independent.com.mt Advertising on the Cheap More Source: www.fortune.com Boycott old-growth lumber to save owls, ad urges US More Source: www.theglobeandmail.com |
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