20 Dec 2002 Volume: 4 Issue : 1



















Todays Newsbreakers India
MAM Interview
"I doubt whether any channel can now do what Star Plus did in 2000"
An Interview with Starcom business development head Ravi Kiran
More


Media Advertising & Marketing watch
Initiative Media's Suresh Balakrishnan joins HT

Initiative Media executive VP and Linterland general manager Suresh Balakrishnan will join The Hindustan Times group as VP, media and marketing, from 2 January 2003... More


Snoopy will endorse Metlife for another 10 years

MetLife has announced today that Snoopy would be their brand ambassador for another 10 years... More



P&G, Ernst & Young, Pepsi opt for Ad-ID

Marketing companies Procter & Gamble, Ernst & Young LLP and Pepsi have become the first to annouce their deal with the Ad-ID (Advertising Digital Identification) system... More



Headlines

Star cooks up new fare for January
While some channels would prefer to tread cautiously and hold back launches until the World Cup ends, Star Plus is all geared up to launch at least six new shows... More


Bangalore to get Fashion TV Cafe, lounges & merchandise

Fashion TV, the channel, that has hit headlines in India oftener for criticism of its content by the I&B ministry, has outlined an expansion strategy that will incorporate businesses, revolving around lifestyle, into its portfolio of offerings... More


Educational institutions to have own radio stations

India's Union Cabinet yesterday approved a proposal to allow universities, technical institutes like the Indian Institutes of Technology and the business management schools like the Indian Institutes of Management to set up their own FM radio stations... More


Tube Talk
Nick readies 'Christmas Special' to lure kids
More
CNBC to zero in on entertainment industry
More

Source: www. indiantelevision.com
Other Headlines
Ad Club to hold seminar on marketing and entertainment
More
Source: The Times of India

STARbust: sales team leaves 20 vacancies More
The big brand liability
More
Indigo won’t slow prices
More
Source: Business Standard


Chinese Push: Will TCL Be Second Time Lucky?
More
Luminous To Diversify, Focus On Health, Personal Care Products
More
Archies Scripting New Four-pronged Strategy
More
Pepsi’s Vibha Rishi Headed For Global Posting
More
Videocon International Plans R&D Centres In China, Japan
More
Ford Set To Raise Mondeo, Ikon Prices From January
More
Indigo Luxury Model On Cards
More
Archies Looking For Flat Growth This Fiscal
More
More Than 9,000 Retailers Sign Up For Reliance’s WLL Service
More
Source: Financial Express

Tata may take Indigo variants down EU roads
More
Hughes adopts Tata brand name
More
FDI in retail no threat to local industry: Plan panel
More
Pralaya’ rolls out of Goa More
Source: The Economic Times

Are soft drinks a mass consumption or luxury product? More
Coke, DLF form strategic alliance
More
Exclusive Provogue `studio' set to charm Chennai
More
Express Wishes from Archies More
Sony India targets over 700 cr turnover
More
Tata launches WLL service in Capital
More
Source: The Hindu Business Line


Mahajan for free competition in mobile services
More
"IT is all about scale, and we want to be No 1 in domestic hardware & services market " Ajai Chowdhry, Chairman & CEO, HCL Infosystems
More
Source: www.moneycontrol.com
Thought for the day

"The advertisers who believe in the selling power of jingles have never had to sell anything".
- David Ogilvy

Other Newslinx International
International Headlines
Applebee's Dumps Coke To Pour Pepsi More
Got Milk Gets Andie MacDowell More
Dole Accepts Sweet Deal From Chairman More
Source: www.brandweek.com


Layoffs Underway at D'Arcy More
Heineken Continues Party with Hispanic Consumers More
McCann Europe CFO Hempe Returning to Y&R More
Hamlin Moves Up at Arnold More
Source: www.adweek.com


FDA to let food makers advertised `qualified' claims, lowering standard from scientific consensus More
AGs to announce $51 million settlement with Ford that includes change to SUV advertising
More
Source: www.nj.com

JWT Names Creative Director For $2 Billion Ford Account More
Source: www.adage.com


Leo Burnett MENA wins International Gold and Silver Awards
More
Source: www.ameinfo.com


Tax ad blitz More
Source: www.thecouriermail.com


IAB: Online Ad Industry Began Growing in Q3 More
Source: www.internetnews.com


Merrill predicts another fall in ITV ad revenues More
Source: www.independent.co.uk


Magician conjures an advertising solution More
Source: www.budapestsun.com


Former True North investors sue More
Source: www.chicagobusiness.com


How FT.com Kept Ad Sales Strong in 2002 More
Source: www.contentbiz.com










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