12 Dec 2002 Volume: 3 Issue : 95



















Todays Newsbreakers India
Media Advertising & Marketing watch
Anheuser-Busch, NBA extend global partnership
Anheuser-Busch and the National Basketball Association (NBA) have announced a multi-year extension of their global marketing partnership. Budweiser, a brand owned by Anheuser-Busch Inc., will be associated with the telecast of the games on worldwide partner networks like ABC, TNT, NBA TV including ESPN in India... More

Headlines
Give timeline on CAS rollout, MSOs told
I&B ministry gives day's time to MSOs to give in writing the time frame each of them will take to start implementing CAS in the four metros...More


Zee looking at English news channel feasibilty
Laxmi Goel, director, news group, while clarifying there is nothing down on paper as yet, says the proposition is being considered... More

Casbaa to focus on curbing piracy
Casbaa 2002 ended on 5 December in Singapore. Zee chairman Chandra, a speaker at the event, was bullish on cable TV growth in India, saw complete CAS spread across India taking 5-6 years... More

The Bollywood Channel to acquire cricmania.com
NRI cricket fans in America have something to look forward to. Cavalcade of Sports Media has announced that its affiliate, The Bollywood Channel, has entered into a Letter of Intent to acquire Cricmania.com...More

'Mandela SOS' global television concert in February
Aids awareness concerts and events are the flavour of the yuletide season. The Mandela SOS Concert ,to be held on Robben's Island in South Africa on 2 February 2003, will be broadcast globally on selected television networks... More

BBC Worldwide has a new business development head
BBC Worldwide, the commercial consumer arm of the BBC, has appointed Sandra Braun as its head of New Business Development for Europe, Middle East, India and Africa (EMEIA)... More

"Communications Convergence" conference on 13-14 Dec
The first international conference on Communications Convergence : The Multi-Billion Indian Opportunity takes place on 13-14 December at The Taj Mahal Hotel in Mumbai. Hinduja TMT will be main sponsor at this event organised by The Indian Merchants' Chamber... More

Source: www. indiantelevision.com

Other Headlines
Heinz Plans Extended Roll-out Through ‘Marquee’ Outlets More
Mentoring : SAP Labs Develops New Programme More
NIIT Teams Up With Anand To Promote Chess More
InterGold Plans Slew Of Marketing Initiatives More
Pierre Cardin Ties Up With Lifespring More
A-I Talking To Lufthansa For Boarding Star Alliance More
Source: Financial Express

Hyderabad tops in leisure travel growth: Taj group More
Brand summit begins today More
Pierre Cardin ties up with Dr Morepen for beauty range More
Whirlpool still dominates washing machine market More
Formal wear from Wills Lifestyle More
Cellnext to unveil MMS centre More
IMRB launches radio audience research tool More
Federal Bank launches mobile alert More
BPL Mobile offer for festival days More
Lee Cooper plans more exclusive stores More
Source: The Hindu Business Line

Mount Shivalik to market Germany’s Blue Nun wines More
 Videocon to try its luck in online lotteries More
 Ranbaxy gets 3rd milestone payment from Bayer AG More
Teva of Israel to buy out JK Drugs More
 Source: Business Standard

Boeing ready to work with Indian Airlines More
Source: www.moneycontrol.com

 Big B: The ultimate choice for advertisers More
Source: The Times of India

The specialists More
The write stuff More
Smaller creative shops buck recessionary trend More
First impression More
Terms and contracts More
It all snacks up More
Brand launches / Chilled out chic More
BEst / BEkaar More
Alcatel, LG set up R&D centres in China More
Hotels warm up to brisk winter business More
NIIT forms academic alliance with Karnataka Open University More
Mumbai distributors ditch HLL, cite margin squeeze More
 Source: The Economic Times
Thought for the day

"The advertisers who believe in the selling power of jingles have never had to sell anything".
- David Ogilvy
Other Newslinx International
International Headlines
America Online Lays Off 300 More
Steve Heyer To Be Named Coca Cola President-COO More
Interpublic Hints At Agency Alignment More
Iri To Cut 200 Jobs More
Diaper Wars Take Toll On Kimberly-Clark More
Euro RSCG MVBMS And Cadbury Chocolate More
Viacom Tells Investors It Won't Do 'Anything Stupid' More
 Source: www.adage.com

Scholastic Gets Binding Deal With DreamWorks More
MetLife Pays Peanuts For Ad Spokescharacters More
Source: www.brandweek.com

Toyota Gets New Marketing Chief More
KeySpan Taps Cossette Post More
Source: www.adweek.com

Japanese ad giant buys stake in London agency More
Source:www.mediaguardian.co.uk

 PETA: 'Happy cows' ad is a lie More
Source:USA Today

AAN Marketing a Success with Gambit Advertisers More
Source:www.aan.org

Ad Spending Heats Up More
Source:www.hispanicbusiness.com










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