5 Aug 2002 Volume: 3 Issue : 11


















Todays Newsbreakers India
Media Advertising and Marketing watch
MAX brand ambassador Kapil to play 'Gully Cricket' with fans in 5 cities
SET MAX and World Cup Network brand ambassador Kapil Dev will travel to 5 cities in India and gives local cricket fans the opportunity to play cricket with him... More

Discovery, 'NYT' may soon offer common buy ad package
Discovery Communications and the New York Times are reportedly planning to soon offer a consolidated advertising package wherein the placement of an ad on one of the Discovery channels will entitle the advertiser to one in the newspaper... More

Private agency may monitor surrogate ads
The ministry of information & broadcasting is seriously considering farming out the monitoring of television channels for surrogate advertising to an external agency, it has been reported... More

Headlines
BBC series 'Kumars' sold to NBC for £6m
Popular BBC comedy The Kumars at No 42, has been sold in the United States, where the Asian characters will be replaced by Mexicans... More

BBC Tamilosai launches series on human rights in Tamil Nadu, Sri Lanka
The BBC's Tamil service, Thamizhosai (Voice of Tamil) is to broadcast a new 20-part series on human rights situation in Tamil Nadu and Sri Lanka... More

Israel gives all-clear to cable ops to dump CNN
Israel's cable operators have been given the go ahead to drop CNN International from their networks... More

MAM Special Report
'How Mudra helped DermiCool emerge as a cool player' The fifth in the series: '9 Case Studies of Mudra's Leading Brands' More

Tube Talk
England wicket-keeper Alec Stewart on Harsha Online! More

Leading Production House in Mumbai requires Creative Writers. Production House needs Production Assistant
For more information
click here
Source: www. indiantelevision.com

Other Headlines
Spencer To Be RPG’s Holding Company For Retail Business More
BPL Comm-Idea To Hammer Out New Merger Deal More
Havell’s Enters Bathroom Fittings Mkt With Italian Co More
Tatas To Focus On Technology, Sports In New Brand Campaign More
FDCI Plans Platform For Young Designers More
Canon Hones In On 75 Schools In Marketing Initiative More
Raymond Looks For Acquisitions More
Boutique Hotel: Tailor-made For Your Taste More
Coffee Board To Brew New Flavour With Ananthagiri More
Electronic & Electrical Goods Likely To Have Energy Labels More
Punjab Develops Basmati Rice For Southern Markets More
Hand In Hand: MTNL Decides To Roam With Big Brother BSNL More
RI3K Asia Targets Indian Reinsurance Business More
BSNL Rolls Out Customer-focussed Initiatives More
Shared ATMs: A Win-Win Situation For All More
 Source: Financial Express
Awards for excellence in advertising More
Idea Cellular ties up with Hutch, BPL More
New basmati brand to hit southern shelves this month More
Bharti replicates free-call scheme More
Health drink launched in AP More
`Fashion'ing a strong presence More
Accel unveils 8 new products for Kerala market More
Archies told to stop sale of stamps More
Bid to enter Limca book of records More
With RPG, it's dial `R' for retail — May exit some businesses; plans four more `Giants' More
 Source: The Hindu Business Line
HM to introduce upgraded models More
No drought in truck sales, strong Q2 seen More
Essel Propack to exit Columbia, in talks with Colgate More
Centre plans ban on tobacco, gutkha More
All incoming mobile calls may be free More
BPL Mobile cuts roaming rates by 50 per cent More
 Big kids' clothing becoming big business More
Pawan Hans to spread wings overseas More
 Yamaha, Honda, Suzuki lead most stolen bike list More
Sunshine brings gloss back to FMCGs More
 Source:The Economic Times

NRS 2002: Bengali, Tamil and Telugu magazines see increase in readership More
Portland keen on India More
Battle for 8 More
Source: www.agencyfaqs.com

Boris Becker shoots for Siyaram ad film More
Source: Navakal

Kaun bola cola? Soda pop on a number hop More
M&M sells 750 Scorpios in July More
Source: www.moneycontrol.com
Thought for the day
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed . . . but dull?"
- William Bernbach
Other Newslinx International
GSD&M Wins AARP $25 Million Account More
Gillette Shifts Duracell Account More
Mcdonald's Names Bill Lamar Marketing Chief More
Disney Earnings Continue Poor Performance More
 Source: www.adage.com

MediaCom Wins Supercuts Media Buying More
GSD&M Takes AARP More
Duracell Picks Acme Idea Company More
Source: www.adweek.com

Expansion Of Starbucks Express Could Trigger National Rollout More
Pepsi Suits Up For NFL Season More
J.C. Penney, Cowboys Ink Exclusive Deal More
McDonald's Names Lamar To Oversee U.S. Marketing More
 Source: www.brandweek.com

ADVERTISING PROVIDER HEADS WEST More
Source:www.optinnews.com

UBM axes 500 jobs and warns on advertising sales More
Source:The Independent (UK)

















 

 

 

 
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