22 May 2019 | Volume 8 Issue No:18   Facebook Twitter YouTube YouTube
MAM | Marketing
Driving Digital: How affiliate marketing is helping brands across industries
To say that India is a lucrative online market will be an understatement. Home to the second-largest user base, both in terms of smartphone and internet users, the country is the fastest-growing market in the global e-commerce sector and is expected to get bigger at a CAGR of 50 per cent till 2020.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Prasanth Kumar to take over as CEO GroupM South Asia from Sam Singh
GroupM Asia Pacific announced the promotion of GroupM South Asia COO, Prasanth Kumar (PK), to CEO. Sam Singh is leaving the GroupM CEO role to take on a senior role at ByteDance in India, a technology company specialising in content platforms.
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MAM | Media And Advertising
Madison's HiveMinds wins Domino's Digital Media AOR
Madison Media and Hiveminds, the digital specialist agency of Madison World have won the digital media mandate for Domino's in a multi-agency pitch. The scope of work includes all forms of digital marketing including digital strategy, programmatic buying, digital media buying, performance, and SEO marketing campaigns.
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MAM | Media And Advertising
Bournvita Lil Champs empowers new-age mothers to improve a child's 'motor skills'
Bournvita Lil Champs with its new campaign is encouraging mothers to think beyond height & weight and focus on motor skills for the child's development. This refreshed campaign builds on the narrative of 'Badhao Andar Ki Takat'. The campaign has been created by Ogilvy Mumbai.
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MAM | Media And Advertising
Superdry launches new campaign - 'Summer or Nothing'
Contemporary clothing brand Superdry has launched its new ad campaign "Summer or Nothing", establishing a strong connect between the brand and millennials. The campaign encapsulates and brings to life the ethos that rings true throughout the season.
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  Television | TV Channels
  NDTV reports profit post divestments and cost rationalisation
  iWorld | Telecom
  Vodafone Idea and Hyundai AutoEver India (HAEI) sign exclusive partnership for Connected Car Services with Hyundai Blue Link Technology
  Television | TV Channels
  National Geographic announces an epic production to chronicle the world's largest election
  iWorld | Telecom
  ZEE5 launches tamil original web series 'Thiravam'
  MAM | Marketing
  Ipsos India ropes in Rhuta Wekhande as CFO
  Television | TV Channels
  TIMES NOW deploys breakthrough innovation for Counting Day LIVE
Regulators | TRAI
TRAI open house session: Telcos demand 'same stringent rules', adequate checks on competing OTTs

Television | TV Channels

Republic TV OTT feed gets 19.8 mn watch minutes on Election 2019 exit poll day

Regulators | TRAI

TRAI may bring OTTs carrying TV channels under licensing framework
- Hotstar's Game of Thrones and its 'Deliberate' Copy of Errors
- Top 3 Ads of the Week: P&G Shiksha, The Times of India, Maggi
  Source: AdAge India
- TAM AdEx Play: Ad volumes of real estate category falls
- Sumadhura Group launches #HomesYouDontWantToLeave ad campaign
  Source: ET Brandequity
- Uber launches integrated World Cup 2019 campaign featuring Virat Kohli
  Source: Live Mint
- ACEF Collaborates With NetBiz for Global Customer Engagement Awards
  Source: BS
- Kenya suspends gambling ad ban after musician complains
  Source: Reuters
- With IPL finally over, brands line up for the next big thing - ICC World Cup 2019
  Source: Financial Express
- Indian Terrain signs MS Dhoni as brand ambassador
  Source: ET
- OnePlus Ropes in Superhero to Endorse Its Super Smartphone
  Source: News18
- Don't let location data quality become an ad fraud-sized crisis
- How the ad industry can help Extinction Rebellion avert environmental apocalypse

Source: The Drum

- Cannes Lions Health puts members from Evoke, FCB on pharma ad judging panel

Source: Fierce Pharma

- Jeff Collins Will Oversee Fox News Ad Sales

Source: Variety

- GDPR adtech complaints keep stacking up in Europe

Source: TC

- Meaning behind Metro's bruises ad draws criticism and confusion

Source: Washington Post

- Pro-ObamaCare group launches ad campaign to protect 20 House Dems

Source: The Hill

- Four Out-Of-Home Advertising Trends At DSE 2019

Source: Forbes

- Advertising Week APAC Announces First Speakers

Source: B&T

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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