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17 May 2019 | Volume 8 Issue No:15 |
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MAM | Marketing |
How brands are communicating with Gen Z |
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The past few years have seen a paramount growth of digital, and communication has taken a new language that is less formal and concise. The use of interactive social media tools like memes, emojis, and GIFs have taken over the language of the brands as well, who are using these to reach out to the gen Z-a curious case for the marketing community.
continue reading... |
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MAM | Media And Advertising |
WATConsult urges mothers to #FlauntTheGap on their CV |
With an intention to change the negative thoughts that most women face post-childbirth, WATConsult, the digital and social media agency from Dentsu Aegis Network, has released a new campaign called #FlauntTheGap. The insight behind the campaign is to change the outlook of the corporate world that does not give women a chance to restart their career after the maternity pause.
continue reading... |
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MAM | Marketing |
OnePlus launches brand campaign featuring Robert Downey Jr. |
OnePlus, the global premium smartphone maker, unveiled its latest marketing and brand campaign featuring Robert Downey Jr. The long-term campaign celebrates the disruptive role that OnePlus has played in the smartphone industry and reiterates the brand's 'Never Settle' philosophy and its continued pursuit of perfection.
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Movies
| Hollywood |
MNX announces 'King of Hollywood' |
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MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
continue reading... |
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