17 May 2019 | Volume 8 Issue No:15   Facebook Twitter YouTube YouTube
 
     
 
 
MAM | Marketing
How brands are communicating with Gen Z
The past few years have seen a paramount growth of digital, and communication has taken a new language that is less formal and concise. The use of interactive social media tools like memes, emojis, and GIFs have taken over the language of the brands as well, who are using these to reach out to the gen Z-a curious case for the marketing community.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
 
MAM | Media And Advertising
Vitamin Stree's latest campaign breaks down intersectional feminism
Women-centric content platform Vitamin Stree is talking about oppression and inter-sectional feminism in its new campaign. The latest episode of its show ‘Scratching the Surface’ will try to break down the concept of intersectional feminism for the audience.
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MAM | Media And Advertising
WATConsult urges mothers to #FlauntTheGap on their CV
With an intention to change the negative thoughts that most women face post-childbirth, WATConsult, the digital and social media agency from Dentsu Aegis Network, has released a new campaign called #FlauntTheGap. The insight behind the campaign is to change the outlook of the corporate world that does not give women a chance to restart their career after the maternity pause.
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MAM | Media And Advertising
Himalaya MEN announces Virat Kohli and Rishabh Pant as new brand ambassadors
The Himalaya Drug Company has signed cricketers Virat Kohli and Rishabh Pant as its official brand amabassadors for 'Himalaya MEN Face Care Range'. The association with real-life heroes (and hence sports as an arena) extends back to the last few years, in line with Himalaya's commitment of being a wellness partner to every consumer.
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MAM | Marketing
OnePlus launches brand campaign featuring Robert Downey Jr.
OnePlus, the global premium smartphone maker, unveiled its latest marketing and brand campaign featuring Robert Downey Jr. The long-term campaign celebrates the disruptive role that OnePlus has played in the smartphone industry and reiterates the brand's 'Never Settle' philosophy and its continued pursuit of perfection.
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MAM | Media And Advertising
Havas Creative India to handle integrated communication mandate of PSA Groupe
European auto major Groupe PSA made a grand entry into the Indian market in April 2019, with the launch of its iconic brand Citro├źn. Havas Creative India has been given the Integrated communications mandate which includes handling the creative, social, and digital creative duties including reputation management.
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  Technology | Hardware
  Vidgyor develops machine learning based TV ad-break detection technology solution
   
  Television | TV Channels
  Kavita Dasan named HR head of ABP News Network
   
 
   
  MAM | Marketing
  Kantar launches largest trust-based network for human understanding
   
  Television | TV Channels
  News Nation Network now available on ZEE5
   
  MAM | Media And Advertising
  Subha, VP Media- Godrej, shows that media people can be right brained too
   
  iWorld | OTT
  Get ready to binge-watch an all-new season of award-winning series Fleabag on Prime Video
   
 
 
 
Regulators | TRAI
Tata Sky's application prompts Delhi HC stay on TRAI's directive to DTH companies on LDPs
 

Television | TV Channels

Epic Television Networks receives MIB license for two new TV channels
 

DTH | DTH Operator

DD Free Dish: 15 channels go live on FTA DTH platform's MPEG4 slots
 
   
- OnePlus launches new brand campaign featuring Robert Downey Jr
- MOCHI launches 'Catch the Colour Mania' campaign
  Source: ET Brandequity
   
- BJP Emerges as the Top Advertiser on Digital this Lok Sabha election, With an Ad Spend of Rs 20 crore
  Source: AdAge India
   
- Facebook India's Thumbstoppers initiative redefines video storytelling in less than 10 seconds
  Source: ET
   
- 'OTT has not negatively impacted Dish TV India's VAS offerings'
  Source: Financial Express
   
- Virat Kohli, Rishabh Pant to endorse Himalaya Men face care range
  Source: Live Mint
   
- Apple pushes iPhone 6S with Made in India campaign
  Source: India Today
   
- Cara Delevingne, Machine Gun Kelly to feature in Punk'
  Source: BS
   
- Goa University withdraws ad under scanner for domicile criteria
  Source: TOI
   
 
- Boots puts a spin on glossy summer ads as it commits to championing body confidence

Source: The Drum

   
- Snap Promotes Luke Kallis to VP of U.S. Enterprise Sales as Part of Ad Group Reorg

Source: Variety

   
- Danish parliamentary candidate runs ad on PornHub

Source: The Hill

   
- Daimler and BMW-backed Kapten rides into London with anti-Uber ad campaign

Source: TC

   
- Democrats are badly blowing it against Trump. A brutal new TV ad shows how.

Source: Washington Post

   
- Facebook's ad targeting has created a creepy image problem it can't shake

Source: Cnet

   
- Amazon Is Close to Buying Sizmek's Ad-Serving Technology

Source: Bloomberg

   
- People are ridiculing Ontario's anti-carbon tax ad for sending the opposite message on mute

Source: CBC

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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