26 March 2019 | Volume 7 Issue No:77   Facebook Twitter YouTube YouTube
MAM | Marketing
Audi India appoints BBH as integrated agency
Audi India has announced the appointment of BBH as its lead agency in India, handling mainline and digital work. The appointment follows a multi-agency pitch which took place towards the end of 2018. BBH and Audi's global partnership goes back 37 years with the brand being BBH London's founding client in 1982.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Dentsu Webchutney bags Britannia Timepass social & digital mandate
Dentsu Aegis Network's digital agency, Dentsu Webchutney, has won the social and digital mandate for Britannia Timepass, following a multi-agency pitch. The account will be handled out of its Bengaluru office.
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MAM | Media And Advertising
Lowe Lintas wins creative mandate of Cricbuzz
Cricbuzz has appointed Lowe Lintas to handle its creative duties ahead of the cricket season. The scope of the mandate will see Lowe Lintas conceive a sharp advertising campaign for Cricbuzz during the heavily anticipated Cricket World Cup. The Bangalore office of Lowe Lintas will handle the account.
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MAM | Marketing
Three Tata Brands in top 20 list of India's Most Consumer-Focused Brands
TRA Research has launched the second edition of 'India's Most Consumer-Focused Brands 2019' (CFB), a study measuring the brands' increase in Buying Propensity, the keenness-to-buy among Indian consumers. Samsung, the South Korean multinational major leads the TRA's most consumer-focused brands 2019 report this year.
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  Television | TV Channels
  Prasar Bharati survey to gauge demand for sporting events coverage soon
  DTH | DTH Operator
  IPL 2019: Tata Sky, Airtel Digital TV, Dish TV woo consumers with sports packs
  Television | TV Channels
  Enjoy Super Sundays on Star Gold with "The Khelkars" this VIVO IPL
  iWorld | OTT
  MX Player Forays into Branded Content with MX Original 'Love Ok Please', Powered by Too Yumm!
DTH | DTH Operator
TRAI tariff order's impact on DD Free Dish's growth
Television | TV Channels
BARC India integrates TV and OOH measurement
DTH | DTH Operator
Tata Sky, Airtel Digital TV offer free Star Sports channels for IPL
- Proposed cross-media standard would toughen rules for digital and TV
- Apple reveals news service with its usual ad ambivalence
  Source: Ad Ageindia
- Shilpa Kamath joins Network Advertising as senior vice-president, client services
- BE Exclusive: Creativity at test as FSSAI pushes new advertising norms
  Source: ET Brandequity
- Air India withdraws boarding passes bearing images of Narendra Modi, Vijay Rupani; claims third-party ad was printed in January
  Source: First Post
- Ad agency VMLY&R appoints Anil Nair as India CEO
  Source: Live Mint
- YouTube bows out of race with Netflix; cancels expensive dramas, comedies
  Source: BS
- OLX refreshes brand identity, upgrades app & web experience
  Source: ET
- Facebook agrees to remove multiple targeting options for housing, employment, and credit card ads in the US
  Source: Medianama
- Breakingviews - Pinterest's future relies on pegging global sales
  Source: Reuters
- Sara Ali Khan becomes every brand's favourite for commercials!
  Source: NewsX
- How to generate more ad revenue by refined traffic operation
- The i invites readers to 'See Every Angle' in fresh ad campaign

Source: The Drum

- Advanced Advertising: Panel Says Advanced Ads Have Place in OTT

Source: Multichannel

- For its first Qbrexza ads, Dermira features real patients with severe sweating

Source: Fierce Pharma

- YouTube denies that it is canning scripted series, plans to launch ad-supported slate in coming weeks

Source: TC

- 'Embarrassing, Stale and Sexist': Bike Safety Ad in Germany Draws Anger

Source: NY Times

- A Real & Raw London Ad Campaign Highlights Women's Post-Baby Bodies

Source: B&T

- Council sues Telstra over flashing ad boards tacked to public phones

Source: Brisbane Times

- Advanced Advertising: Great Content Means Advertisers Have to Up Their Game

Source: Broadcasting Cable

- Dwayne Johnson just dropped his latest Under Armour ad campaign for Project Rock

Source: CNBC

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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